Best of
Apple

2010

The Innovation Secrets of Steve Jobs


Carmine Gallo - 2010
    Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.THE INNOVATION SECRETS OF STEVE JOBSLearn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.These are the Seven Principles of Innovation, inspired by the master himself:Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

God and Football: Faith and Fanaticism in the SEC


Chad Gibbs - 2010
    They spent thousands on season tickets, donated millions to athletic departments, and for three months a year ordered their entire lives around the schedule of their favorite team. As a Christian, Gibbs knows he cannot serve two masters, but at times his faith is overwhelmed by his fanaticism. He is not alone.Gibbs and his six million friends do not live in a spiritually void land where such borderline idol worship would normally be accepted. They live in the American South, where according to the 2008 American Religious Identification Survey, 84 percent identify themselves as Christians. This apparent contradiction that Gibbs sees in his own life, and in millions of others’, has led him to journey to each of the twelve schools to spend time with rabid Christian fans of various ages and denominations. Through his journey, he learns how others are able to balance their passion for their team with their devotion to God.

Signal Red


Robert Ryan - 2010
    The group lay low in a nearby farm but, panicked by the police closing in they clear out, leaving behind numerous fingerprints. Outraged by the gang's audacity and under political pressure for quick arrests, the police move into top gear. As huge quantities of money start to turn up in forests and phone boxes, dumped by nervous middlemen, Scotland Yard begin to track down the robbers, one by one...