He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

    Based on exhaustive research and interviews with driving experts and traffic officials around the globe, Traffic gets under the hood of the everyday activity of driving to uncover the surprisingly complex web of physical, psychological, and technical factors that explain how traffic works, why we drive the way we do, and what our driving says about us. Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He shows how roundabouts, which can feel dangerous and chaotic, actually make roads safer and reduce traffic in the bargain. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots. The car has long been a central part of American life; whether we see it as a symbol of freedom or a symptom of sprawl, we define ourselves by what and how we drive. As Vanderbilt shows, driving is a provocatively revealing prism for examining how our minds work and the ways in which we interact with one another. Ultimately, Traffic is about more than driving: it s about human nature. This book will change the way we see ourselves and the world around us. And who knows? It may even make us better drivers."

    The Survivors Club: The Secrets and Science that Could Save Your Life

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    But the most important, consequential, and widening gap in American society is between the upper middle class and everyone else.Reeves defines the upper middle class as those whose incomes are in the top 20 percent of American society. Income is not the only way to measure a society, but in a market economy it is crucial because access to money generally determines who gets the best quality education, housing, health care, and other necessary goods and services.As Reeves shows, the growing separation between the upper middle class and everyone else can be seen in family structure, neighborhoods, attitudes, and lifestyle. Those at the top of the income ladder are becoming more effective at passing on their status to their children, reducing overall social mobility. The result is not just an economic divide but a fracturing of American society along class lines. Upper-middle-class children become upper-middle-class adults.These trends matter because the separation and perpetuation of the upper middle class corrode prospects for more progressive approaches to policy. Various forms of “opportunity hoarding” among the upper middle class make it harder for others to rise up to the top rung. Examples include zoning laws and schooling, occupational licensing, college application procedures, and the allocation of internships. Upper-middle-class opportunity hoarding, Reeves argues, results in a less competitive economy as well as a less open society.Inequality is inevitable and can even be good, within limits. But Reeves argues that society can take effective action to reduce opportunity hoarding and thus promote broader opportunity. This fascinating book shows how American society has become the very class-defined society that earlier Americans rebelled against—and what can be done to restore a more equitable society.

    Wade ruling, "abortion" is still a word that is said with outright hostility by many, despite the fact that one in three American women will have terminated at least one pregnancy by menopause. Even those who support a woman's right to an abortion often qualify their support by saying abortion is a "bad thing," an "agonizing decision," making the medical procedure so remote and radioactive that it takes it out of the world of the everyday, turning an act that is normal and necessary into something shameful and secretive. Meanwhile, with each passing day, the rights upheld by the Supreme Court are being systematically eroded by state laws designed to end abortion outright.In this urgent, controversial book, Katha Pollitt reframes abortion as a common part of a woman's reproductive life, one that should be accepted as a moral right with positive social implications. In Pro, Pollitt takes on the personhood argument, reaffirms the priority of a woman's life and health, and discusses why terminating a pregnancy can be a force for good for women, families, and society. It is time, Pollitt argues, that we reclaim the lives and the rights of women and mothers.

    For more than a year and a half she ventured into the world as Ned, with an ever-present five o'clock shadow, a crew cut, wire-rim glasses, and her own size 11 1/2 shoes—a perfect disguise that enabled her to observe the world of men as an insider. The result is a sympathetic, shrewd, and thrilling tour de force of immersion journalism that's destined to challenge preconceptions and attract enormous attention. With her buddies on the bowling league she enjoyed the rough and rewarding embrace of male camaraderie undetectable to an outsider. A stint in a high-octane sales job taught her the gut-wrenching pressures endured by men who would do anything to succeed. She frequented sex clubs, dated women hungry for love but bitter about men, and infiltrated all-male communities as hermetically sealed as a men's therapy group, and even a monastery. Narrated in her utterly captivating prose style and with exquisite insight, humor, empathy, nuance, and at great personal cost, Norah uses her intimate firsthand experience to explore the many remarkable mysteries of gender identity as well as who men are apart from and in relation to women. Far from becoming bitter or outraged, Vincent ended her journey astounded—and exhausted—by the rigid codes and rituals of masculinity. Having gone where no woman (who wasn't an aspiring or actual transsexual) has gone for any significant length of time, let alone eighteen months, Norah Vincent's surprising account is an enthralling reading experience and a revelatory piece of anecdotally based gender analysis that is sure to spark fierce and fascinating conversation.

    At a little after one a.m. on the morning of June 28, 1969, the police carried out a routine raid on the bar. But it turned out not to be routine at all. Instead of cowering -- the usual reaction to a police raid -- the patrons inside Stonewall and the crowd that gathered outside the bar fought back against the police. The five days of rioting that followed changed forever the face of lesbian and gay life. In the years since 1969, the Stonewall riots have become the central symbolic event of the modern gay movement. Renowned historian and activist Martin Duberman now tells for the first time the full story of what happened at Stonewall, recreating in vivid detail those heady, sweltering nights in June 1969 and revealing a wealth of previously unknown material. This landmark book does even more: it unforgettably demonstrates that the Stonewall riots were not the beginning -- just as they were certainly not the end -- of the ongoing struggle for gay and lesbian rights. Duberman does all this within a narrative framework of novelistic immediacy. Stonewall unfolds through the stories of six lives, and those individual lives broaden out into the larger historical canvas. All six came of age in the pre-Stonewall era, and all six were drawn into the struggle for gay and lesbian rights as a result of the upheaval at the Stonewall bar and the events that followed.

    Bethell writes in a compulsively readable style, and although he provides legitimate insight into the potential benefits of nuclear power and hormesis, some readers will be turned off when he attempts to disprove global warming and especially evolution. Throughout the book, Bethell makes questionable claims about subjects as varied as AIDS ("careful U.S. studies had already shown that at least a thousand sexual contacts are needed to achieve heterosexual transmission of the virus") and extinction ("It is not possible definitely to attribute any given extinction to human activity"), and backs up his arguments with references to the music magazine SPIN and thriller-writer Michael Crichton. Ironically, Bethell ends up proving his own premise by producing a highly politicized account of how liberal intellectuals and unchecked government agencies have created a "white-coated priesthood" whose lust for grant money has driven them to produce fearsome (but in Bethell's view, false) tales of ozone destruction and AIDS pandemics. In the end, this book is unlikely to sway readers who aren't already in Bethell's ideological camp, as any points worthy of discussion get lost in the glut of unsourced claims that populate this latest installment of "The Politically Incorrect Guide" series.

    Through a series of disastrous decisions, the state government had switched the city’s water to a source that corroded Flint’s aging lead pipes. Complaints about the foul-smelling water were dismissed: the residents of Flint—a largely poor African American city of about 100,000 people—were not seen as credible, even in matters of their own lives.It took 18 months of activism and a band of dogged outsiders to force the state to admit that the water was poisonous. But this was only after 12 people died and Flint's children suffered irreparable harm. The long battle for accountability and a humane response to this man-made disaster have only just begun.In the first full-length account of this epic failure, The Poisoned City recounts the gripping story of Flint’s poisoned water through the people who caused it, suffered from it, and exposed it. It is a chronicle of one town, but could also be about any American city, all made precarious by the neglect of infrastructure and the erosion of democratic decision-making. Cities like Flint are set up to fail—and for the people who live and work in them, the consequences may be mortal.A 2019 Library of Michigan Notable Books

     A riveting, powerful telling of the story of the grassroots movement of activists, many of them in a life-or-death struggle, who seized upon scientific research to help develop the drugs that turned HIV from a mostly fatal infection to a manageable disease. Ignored by public officials, religious leaders, and the nation at large, and confronted with shame and hatred, this small group of men and women chose to fight for their right to live by educating themselves and demanding to become full partners in the race for effective treatments. Around the globe, 16 million people are alive today thanks to their efforts. Not since the publication of Randy Shilts's classic And the Band Played On has a book measured the AIDS plague in such brutally human, intimate, and soaring terms. In dramatic fashion, we witness the founding of ACT UP and TAG (Treatment Action Group), and the rise of an underground drug market in opposition to the prohibitively expensive (and sometimes toxic) AZT. We watch as these activists learn to become their own researchers, lobbyists, drug smugglers, and clinicians, establishing their own newspapers, research journals, and laboratories, and as they go on to force reform in the nation s disease-fighting agencies. With his unparalleled access to this community David France illuminates the lives of extraordinary characters, including the closeted Wall Street trader-turned-activist, the high school dropout who found purpose battling pharmaceutical giants in New York, the South African physician who helped establish the first officially recognized buyers club at the height of the epidemic, and the public relations executive fighting to save his own life for the sake of his young daughter. Expansive yet richly detailed, this is an insider's account of a pivotal moment in the history of American civil rights. Powerful, heart-wrenching, and finally exhilarating, How to Survive a Plague is destined to become an essential part of the literature of AIDS.

    . . the only way to understand why so many Americans have decided to vote against their own economic and political interests" (Molly Ivins)Hailed as "dazzlingly insightful and wonderfully sardonic" (Chicago Tribune), "very funny and very painful" (San Francisco Chronicle), and "in a different league from most political books" (The New York Observer), What's the Matter with Kansas? unravels the great political mystery of our day: Why do so many Americans vote against their economic and social interests? With his acclaimed wit and acuity, Thomas Frank answers the riddle by examining his home state, Kansas-a place once famous for its radicalism that now ranks among the nation's most eager participants in the culture wars. Charting what he calls the "thirty-year backlash"-the popular revolt against a supposedly liberal establishment-Frank reveals how conservatism, once a marker of class privilege, became the creed of millions of ordinary Americans.A brilliant analysis-and funny to boot-What's the Matter with Kansas? is a vivid portrait of an upside-down world where blue-collar patriots recite the Pledge while they strangle their life chances; where small farmers cast their votes for a Wall Street order that will eventually push them off their land; and where a group of frat boys, lawyers, and CEOs has managed to convince the country that it speaks on behalf of the People.

    Reich makes the case for a generous, inclusive understanding of the American project, centering on the moral obligations of citizenship. Rooting his argument in everyday reality and common sense, Reich demonstrates the existence of a common good, and argues that it is this that defines a society or a nation. Societies and nations undergo virtuous cycles that reinforce and build the common good, as well as vicious cycles that undermine it. Over the course of the past five decades, Reich contends, America has been in a slowly accelerating vicious cycle--one that can and must be reversed. But first we need to weigh what really matters, and how we as a country should relate to honor, shame, patriotism, truth, and the meaning of leadership.Powerful, urgent, and utterly vital, this is a heartfelt missive from one of our foremost political thinkers: a fundamental statement about the purpose of society and a cri de coeur to save America's soul.

    An Australian millionaire says Millennials could all afford homes if we'd just give up avocado toast. Thanks, millionaire. This Millennial is here to prove them all wrong.Millennials have been stereotyped as lazy, entitled, narcissistic, and immature. We've gotten so used to sloppy generational analysis filled with dumb clichés about young people that we've lost sight of what really unites Millennials. Namely:-We are the most educated and hard-working generation in American history.-We poured historic and insane amounts of time and money into preparing ourselves for the 21st century labor market.- We have been taught to consider working for free (homework, internships) a privilege for our own benefit.- We are poorer, more medicated, and more precariously employed than our parents, grandparents, even our great grandparents, with less of a social safety net to boot. Kids These Days, is about why. In brilliant, crackling prose, early Wall Street occupier Malcolm Harris gets mercilessly real about our maligned birth cohort. Examining trends like runaway student debt, the rise of the intern, mass incarceration, social media, and more, Harris gives us a portrait of what it means to be young in America today that will wake you up and piss you off. Millennials were the first generation raised explicitly as investments, Harris argues, and in Kids These Days he dares us to confront and take charge of the consequences now that we are grown up.

    Greer fans will recognize many of the book's passages from previous essays, but will be delighted to see them fleshed out here with additional examples and analysis.The Long Descent is one of the most highly anticipated peak oil books of the year, and it lives up to every ounce of hype. Greer is a captivating, brilliantly inventive writer with a deep knowledge of history, an impressive amount of mechanical savvy, a flair for storytelling and a gift for drawing art analogies. His new book presents an astonishing view of our society's past, present and future trajectory--one that is unmatched in its breadth and depth. Reviewed by Frank KaminskiWired.com—  The Long Descent is a welcome antidote to the armageddonism that often accompanies peak oil discussions. "The decline of a civilization is rarely anything like so sudden for those who live through it" writes Greer, encouragingly; it's "a much slower and more complex transformation than the sudden catastrophes imagined by many soical critics today."The changes that will follow the decline of world petroleum production are likely to be sweeping and global, Greer concludes, but from the perspective of those who live through them these changes are much more likely to take gradual and local forms. Reviewed by Bruce SterlingAmericans are expressing deep concern about US dependence on petroleum, rising energy prices, and the threat of climate change. Unlike the energy crisis of the 1970s, however, there is a lurking fear that now the times are different and the crisis may not easily be resolved.The Long Descent examines the basis of such fear through three core themes:• Industrial society is following the same well-worn path that has led other civilizations into decline, a path involving a much slower and more complex transformation than the sudden catastrophes imagined by so many social critics today.• The roots of the crisis lie in the cultural stories that shape the way we understand the world. Since problems cannot be solved with the same thinking that created them, these ways of thinking need to be replaced with others better suited to the needs of our time.• It is too late for massive programs for top-down change; the change must come from individuals.Hope exists in actions that range from taking up a handicraft or adopting an “obsolete” technology, through planting an organic vegetable garden, taking charge of your own health care or spirituality, and building community.Focusing eloquently on constructive adaptation to massive change, this book will have wide appeal.John Michael Greer is a certified Master Conserver, organic gardener, and scholar of ecological history. The current Grand Archdruid of the Ancient Order of Druids in America (AODA), his widely-cited blog, The Archdruid Report (thearchdruidreport.blogspot.com) deals with peak oil, among other issues. He lives in Ashland, Oregon.