The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    Written in a direct, inviting way by Harry Braverman, whose years as an industrial worker gave him rich personal insight into work, Labor and Monopoly Capital overturned the reigning ideologies of academic sociology.This new edition features an introduction by John Bellamy Foster that sets the work in historical and theoretical context, as well as two rare articles by Braverman, The Degradation of Work in the Twentieth Century (1975) and Two Comments (1976), that add much to our understanding of the book.

    Those origins, says Alan Brinkley, are paradoxically situated during the second term of Franklin Delano Roosevelt, whose New Deal had made liberalism a fixture of American politics and society. The End of Reform shows how the liberalism of the early New Deal--which set out to repair and, if necessary, restructure America's economy--gave way to its contemporary counterpart, which is less hostile to corporate capitalism and more solicitous of individual rights. Clearly and dramatically, Brinkley identifies the personalities and events responsible for this transformation while pointing to the broader trends in American society that made the politics of reform increasingly popular. It is both a major reinterpretation of the New Deal and a crucial map of the road to today's political landscape.

    Taken as a whole, the book is provocative and stimulating. On occasion, it rises to revelation when two or three sentences of compressed but brilliant prose force us to reconsider the events of an entire century or the history of a continent." -- American Historical ReviewAfterthoughts presents succinctly, and with wit and verve, the mature reflections on his lifetime's work of one of France's most distinguished historians. Braudel captures the essence of his masterwork, Capitalism and Material Life, 1400-1800, and goes beyond it in presenting a deft overview of the patterns of Western economic history. From village markets to bourses to a vast economic sector, Braudel traces the evolution of levels of economy, and through them, the rise of the world economy.

    A radically new interpretation of the Progressive Era which argues that business leaders, and not the reformers, inspired the era’s legislation regarding business.

    C. Wright Mills examines and critiques the organization of power in the United States, calling attention to three firmly interlocked prongs of power: the military, corporate, andpolitical elite. The Power Elite can be read as a good account of what was taking place in America at the time it was written, but its underlying question of whether America is as democratic in practice as it is in theory continues to matter very much today.What The Power Elite informed readers of in 1956 was how much the organization of power in America had changed during their lifetimes, and Alan Wolfe's astute afterword to this new edition brings us up to date, illustrating how much more has changed since then. Wolfe sorts out what is helpful inMills' book and which of his predictions have not come to bear, laying out the radical changes in American capitalism, from intense global competition and the collapse of communism to rapid technological transformations and ever changing consumer tastes. The Power Elite has stimulated generations ofreaders to think about the kind of society they have and the kind of society they might want, and deserves to be read by every new generation.

    H. Carr's classic work on international relations published in 1939 was immediately recognized by friend and foe alike as a defining work. The author was one of the most influential and controversial intellectuals of the 20th century. The issues and themes he developed continue to have relevance to modern day concerns with power and its distribution in the international system. Michael Cox's critical introduction provides the reader with background information about the author, the context for the book, and its main themes and contemporary relevance.

    Passages from Antiquity to Feudalism, the companion volume to Perry Anderson’s highly acclaimed and influential Lineages of the Absolutist State, is a sustained exercise in historical sociology to root the development of absolutism in the diverse routes taken from the slave-based societies of Ancient Greece and Rome to fully-fledged feudalism. In the course of this study Anderson vindicates and refines the explanatory power of a Marxist conception of history, whilst casting a fascinating light on Greece, Rome, the Germanic invasion, nomadic society, and the different patterns of the evolution of feudalism in Northern, Mediterranean, Eastern and Western Europe.

    It was a story that generations of Americans have also come to know through Dorothea Lange'sunforgettable photos of migrant families struggling to make a living in Depression-torn California. Now in James N. Gregory's pathbreaking American Exodus, there is at last an historical study that moves beyond the fiction of the 1930s to uncover the full meaning of these events. American Exodus takes us back to the Dust Bowl migration of the 1930s and the war boom influx of the 1940s to explore the experiences of the more than one million Oklahomans, Arkansans, Texans, and Missourians who sought opportunities in California. Gregory reaches into the migrants' livesto reveal not only their economic trials but also their impact on California's culture and society. He traces the development of an Okie subculture that over the years has grown into an essential element in California's cultural landscape. Gregory vividly depicts how Southwesterners brought with them on their journey west an allegiance to evangelical Protestantism, plain-folk American values, and a love of country music. These values gave Okies an expanding cultural presence their new home. In their neighborhoods, oftencalled Little Oklahomas, they created a community of churches and saloons, of church-goers and good-old-boys, mixing stern-minded religious thinking with hard-drinking irreverence. Today, Baptist and Pentecostal churches abound in this region, and from Gene Autry, Oklahoma's singing cowboy, toWoody Guthrie, Bob Wills, and Merle Haggard, the special concerns of Southwesterners have long dominated the country music industry in California. The legacy of the Dust Bowl migration can also be measured in political terms. Throughout California and especially in the San Joaquin Valley Okies haveimplanted their own brand of populist conservatism. The consequences reach far beyond California. The Dust Bowl migration was part of a larger heartland diaspora that has sent millions of Southerners and rural Midwesterners to the nation's northern and western industrial perimeter. American Exodus is the first book to examine the culturalimplications of that massive 20th-century population shift. In this rich account of the experiences and impact of these migrant heartlanders, Gregory fills an important gap in recent American social history.

    The Big Three in Economics traces the turbulent lives and battle of ideas of the three most influential economists in world history: Adam Smith, representing laissez faire; Karl Marx, reflecting the radical socialist model; and John Maynard Keynes, symbolizing big government and the welfare state. Each view has had a significant influence on shaping the modern world, and the book traces the development of each philosophy through the eyes of its creator. In the twenty-first century, Adam Smith's invisible hand model has gained the upper hand, and capitalism appears to have won the battle of ideas over socialism and interventionism. But author Mark Skousen shows that, even in the era of globalization and privatization, Keynesian and Marxian ideas continue to play a significant role in economic policy.

    Rather, they are symptoms of a much deeper malaise which can be traced all the way back to the Great Crash of 1929, then on through to the 1970s: the time when a ‘Global Minotaur’ was born. Just as the Athenians maintained a steady flow of tributes to the Cretan beast, so the ‘rest of the world’ began sending incredible amounts of capital to America and Wall Street. Thus, the Global Minotaur became the ‘engine’ that pulled the world economy from the early 1980s to 2008.Today’s crisis in Europe, the heated debates about austerity versus further fiscal stimuli in the US, the clash between China’s authorities and the Obama administration on exchange rates are the inevitable symptoms of the weakening Minotaur; of a global ‘system’ which is now as unsustainable as it is imbalanced. Going beyond this, Varoufakis lays out the options available to us for reintroducing a modicum of reason into a highly irrational global economic order.An essential account of the socio-economic events and hidden histories that have shaped the world as we now know it.

    When high oil prices and economic competition from Japan and Germany battered the American economy, new policies—both international and domestic—became necessary. But war was waged against inflation, rather than against unemployment, and the government promoted a balanced budget instead of growth. This, says Stein, marked the beginning of the age of finance and subsequent deregulation, free trade, low taxation, and weak unions that has fostered inequality and now the worst recession in sixty years.Drawing on extensive archival research and covering the economic, intellectual, political, and labor history of the decade, Stein provides a wealth of information on the 1970s. She also shows that to restore prosperity today, America needs a new model: more factories and fewer financial houses.

    Klein and Michael Pettis show in this book, they are often the unexpected result of domestic political choices to serve the interests of the rich at the expense of workers and ordinary retirees.   Klein and Pettis trace the origins of today’s trade wars to decisions made by politicians and business leaders in China, Europe, and the United States over the past thirty years. Across the world, the rich have prospered while workers can no longer afford to buy what they produce, have lost their jobs, or have been forced into higher levels of debt. In this thought-provoking challenge to mainstream views, the authors provide a cohesive narrative that shows how the class wars of rising inequality are a threat to the global economy and international peace—and what we can do about it.

    But, in the great texts of that discourse, these writers downplayed a crucial requirement for capitalism’s creation: For it to succeed, peasants would have to abandon their self-sufficient lifestyle and go to work for wages in a factory. Why would they willingly do this? Clearly, they did not go willingly. As Michael Perelman shows, they were forced into the factories with the active support of the same economists who were making theoretical claims for capitalism as a self-correcting mechanism that thrived without needing government intervention. Directly contradicting the laissez-faire principles they claimed to espouse, these men advocated government policies that deprived the peasantry of the means for self-provision in order to coerce these small farmers into wage labor. To show how Adam Smith and the other classical economists appear to have deliberately obscured the nature of the control of labor and how policies attacking the economic independence of the rural peasantry were essentially conceived to foster primitive accumulation, Perelman examines diaries, letters, and the more practical writings of the classical economists. He argues that these private and practical writings reveal the real intentions and goals of classical political economy—to separate a rural peasantry from their access to land. This rereading of the history of classical political economy sheds important light on the rise of capitalism to its present state of world dominance. Historians of political economy and Marxist thought will find that this book broadens their understanding of how capitalism took hold in the industrial age.

    Reinert suggests that this set of policies in various combinations has driven successful development from Renaissance Italy to the modern Far East. Yet despite its demonstrable sucess, orthodox developemt economists have largely ignored this approach and insisted instead on the importance of free trade. Reinart shows how the history of economics has long been torn between the continental Renaissance tradition on one hand and the free market theories of English and later American economies on the other. Our economies were founded on protectionism and state activism—look at China today—and could only later afford the luxury of free trade. When our leaders come to lecture poor countries on the right road to riches they do so in almost perfect ignorance of the real history of national affluence.