anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity?Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland’s efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San “Bushmen” with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs’ incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe.Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation—while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.

    Method and Processes of Approach to a New Concept of Life -For a while he trampled with impunity on laws human and divine but, as he was obsessed with the delusion that two and two makes five, he fell, at last a victim to the relentless rules of humble Arithmetic. -Remember, O stranger, Arithmetic is the first of the sciences and the mother of safety.- --Brandeis It is the aim of this little book to point the way to a new science and art-the science and art of Human Engineering. By Human Engineering I mean the science and art of directing the energies and capacities of human beings to the advancement of human weal. It need not be argued in these times that the establishment of such a science-the science of human welfare-is an undertaking of immeasurable importance. No one can fail to see that its importance is supreme. It is evident that, if such a science is to be established it must be founded on ascertained facts-it must accord with what is characteristic of Man-it must be based upon a just conception of what Man is-upon a right understanding of Man's place in the scheme of Nature. No one need be told how indispensable it is to have true ideas-just concepts-correct notions-of the things with which we humans have to deal; everyone knows for example, that to mistake solids for surfaces or lines would wreck the science and art of geometry; anyone knows that to confuse fractions with whole numbers would wreck the science and art of arithmetic; everyone knows that to mistake vice for virtue would destroy the foundation of ethics; everyone knows that to mistake a desert mirage for a lake of fresh water does but lure the fainting traveler to dire disappointment or death. Now, it is perfectly clear that of all the things with which human beings have to deal, the most important by far is Man himself-humankind-men, women and children. It follows that for us human beings nothing else can be quite so important as a clear, true, just, scientific concept of Man-a right understanding of what we as human beings really are. For it requires no great wisdom, it needs only a little reflection, to see that, if we humans radically misconceive the nature of man-if we regard man as being something which he is not, whether it be something higher than man or lower-we thereby commit an error so fundamental and far reaching as to produce every manner of confusion and disaster in individual life, in community life and in the life of the race. The question we have, therefore, to consider first of all is fundamentally: What is Man? What is a man? What is a human being? What is the defining or characteristic mark of humanity?

    In this best-selling work, David Richo conveys to his readers just how to do this, based on his many years' experience as a psychotherapist and workshop leader. The author uses as a model the heroic journey whose three phases--departure, struggle, and return--explain what happens in us as we evolve from neurotic ego through healthy ego to the spiritual Self. Departure is explored by helping the reader deal with fear, anger, and guilt, and building self-esteem. Through struggle one learns to maintain boundaries and build intimacy in relationships. And the result is a return to wholeness and love through integration. This thoughtful, approachable work is filled with checklists, diagrams, and literary quotations for meditation, making this a book to read and digest a little at a time for best results. How to Be an Adult will guide readers on their positive journey from fear, through power, to love.