The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point.A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.

    While some marvel at these changes, envisioning consciousness downloaded into a computer or humans "beamed" Star Trek-style, others view them with horror, seeing monsters brooding in the machines. In How We Became Posthuman, N. Katherine Hayles separates hype from fact, investigating the fate of embodiment in an information age.Hayles relates three interwoven stories: how information lost its body, that is, how it came to be conceptualized as an entity separate from the material forms that carry it; the cultural and technological construction of the cyborg; and the dismantling of the liberal humanist "subject" in cybernetic discourse, along with the emergence of the "posthuman."Ranging widely across the history of technology, cultural studies, and literary criticism, Hayles shows what had to be erased, forgotten, and elided to conceive of information as a disembodied entity. Thus she moves from the post-World War II Macy Conferences on cybernetics to the 1952 novel Limbo by cybernetics aficionado Bernard Wolfe; from the concept of self-making to Philip K. Dick's literary explorations of hallucination and reality; and from artificial life to postmodern novels exploring the implications of seeing humans as cybernetic systems.Although becoming posthuman can be nightmarish, Hayles shows how it can also be liberating. From the birth of cybernetics to artificial life, How We Became Posthuman provides an indispensable account of how we arrived in our virtual age, and of where we might go from here.

    No one would foresee that the greatest success story to arise from these events would be the globalization of organized crime. "McMafia" is a fearless, encompassing, wholly authoritative investigation of the now proven ability of organized crime worldwide to find and service markets driven by a seemingly insatiable demand for illegal wares. Whether discussing the Russian mafia, Colombian drug cartels, or Chinese labor smugglers, Misha Glenny makes clear how organized crime feeds off the poverty of the developing world, how it exploits new technology in the forms of cybercrime and identity theft, and how both global crime and terror are fueled by an identical source: the triumphant material affluence of the West. To trace the disparate strands of this hydra-like story, Glenny talked to police, victims, politicians, and members of the global underworld in eastern Europe, North and South America, Africa, the Middle East, China, Japan, and India. The story of organized crime's phenomenal, often shocking growth is truly the central political story of our time. "McMafia "will change the way we look at the world.

    The Sociology Book takes on some of humankind's biggest questions: What is society? What makes it tick? Why do we interact in the way that we do with our friends, coworkers, and rivals? The Sociology Book profiles the world's most renowned sociologists and more than 100 of their biggest ideas, including issues of equality, diversity, identity, and human rights; the effects of globalization; the role of institutions; and the rise of urban living in modern societyEasy to navigate and chock-full of key concepts, profiles of major sociological thinkers, and conversation starters galore, this is a must-have, in-a-nutshell guide to some of the most fascinating questions on earth.The Sociology Book is part of the award-winning Big Ideas Simply Explained series, designed to distill big ideas and elusive theories into graspable, memorable concepts, using an approachable graphic treatment and creative typography.

    xn + yn = zn, where n represents 3, 4, 5, ...no solution"I have discovered a truly marvelous demonstration of this proposition which this margin is too narrow to contain."With these words, the seventeenth-century French mathematician Pierre de Fermat threw down the gauntlet to future generations.  What came to be known as Fermat's Last Theorem looked simple; proving it, however, became the Holy Grail of mathematics, baffling its finest minds for more than 350 years.  In Fermat's Enigma--based on the author's award-winning documentary film, which aired on PBS's "Nova"--Simon Singh tells the astonishingly entertaining story of the pursuit of that grail, and the lives that were devoted to, sacrificed for, and saved by it.  Here is a mesmerizing tale of heartbreak and mastery that will forever change your feelings about mathematics.