In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebritypower brandslike Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.

    A murder. A mystery.The most important person on the scene? The forensic scientist. And yet the intricate details of their work remains a mystery to most of us. Silent Witnesses looks at the history of forensic science over the last two centuries, during which time a combination of remarkable intuition, painstaking observation and leaps in scientific knowledge have developed this fascinating branch of detection. Throwing open the casebook, it introduces us to such luminaries as 'The Wizard of Berkeley' Edward Heinrich, who is credited with having solved over 2000 crimes, and Alphonse Bertillon, the French scientist whose guiding principle 'no two individuals share the same characteristics' became the core of identification. Along the way, it takes us to India and Australia, Columbia and China, Russia, France, Germany, Spain and Italy. And it proves that, in order to solve ever more complicated cases, science must always stay one step ahead of the killer.

    Recently, tales of these "monsters" have been corroborated by an increase in sightings, and out of these legends a new science has been born: cryptozoology -- the study of hidden animals.Cryptozoology A to Z, the first encyclopedia of its kind, contains nearly two hundred entries, including cryptids (the name given to these unusual beasts), new animal finds, and the explorers and scientists who search for them. Loren Coleman, one of the world's leading cryptozoologists, teams up with Jerome Clark, editor and author of several encyclopedias, to provide these definitive descriptions and many never-before-published drawings and photographs from eyewitnesses' detailed accounts. Full of insights into the methods of these scientists, exciting tales of discovery, and the history and evolution of this field, Cryptozoology A to Z is the most complete reference ever of the newest zoological science.

    Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After over twenty years researching the brain, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and self. His unique theory of what it means to 'be you' challenges our understanding of perception and reality and it turns what you thought you knew about yourself on its head.'Awe-inspiring and humane.' NEW STATESMAN (Books of the Year)'Fascinating.' FINANCIAL TIMES (Books of the Year)'Profound.' GUARDIAN (Books of the Year)'Brilliant.' CLAIRE TOMALIN, NEW YORK TIMES'Outstanding.' PSYCHOLOGY TODAY 'Amazing . . . a brilliant read.'RUSSELL BRAND'Beautifully written, crystal clear, deeply insightful.'DAVID EAGLEMAN, Pulitzer Prize-nominated author of Livewired'Offers us new cause for astonishment and wonder.'ANNAKA HARRIS, author of Conscious'A fascinating book. A joy to read.'NIGEL WARBURTON'Truly compelling.'PROFESSOR KARL FRISTON, Universty College London'A wonderfully accessible and comprehensive account.'SEAN CARROLL, author of Something Deeply Hidden

    But what about Tillie Klimek, Moulay Hassan, and Kate Bender? The narrative we're comfortable with is one where women are the victims of violent crime-not the perpetrators. In fact, serial killers are thought to be so universally male that, in 1998, FBI profiler Roy Hazelwood infamously declared that There are no female serial killers. Inspired by Telfer's Jezebel column of the same name, Lady Killers disputes that claim and offers fourteen gruesome examples as evidence. Although largely forgotten by history, female serial killers rival their male counterparts in cunning, cruelty, and appetite. Each chapter explores the crimes and history of a different female serial killer and then proceeds to unpack her legacy and her portrayal in the media as well as the stereotypes and sexist cliches that inevitably surround her.

    Cheiro was a renowned palmist whose world travels gained attention in the press and whose palm readings for the rich and famous of his day, including Mark Twain, elicited words of praise. In this unique book are methods for reading personalities, recognizing astrological links, and prognostication, along with drawings of hands showing structural types and lines. A series of photographic hand prints taken directly from the famous people Cheiro read for, such as Sara Bernhardt, is also included.

    In fact, he points out, our cooperative instincts may have evolved as part of mankind?s natural selfish behavior--by exchanging favors we can benefit ourselves as well as others.Brilliantly orchestrating the newest findings of geneticists, psychologists, and anthropologists, The Origins of Virtue re-examines the everyday assumptions upon which we base our actions towards others, whether in our roles as parents, siblings, or trade partners. With the wit and brilliance of The Red Queen, his acclaimed study of human and animal sexuality, Matt Ridley shows us how breakthroughs in computer programming, microbiology, and economics have given us a new perspective on how and why we relate to each other.

    We can now pin down the neurons that fire when a person reports becoming aware of a piece of information and understand the crucial role unconscious computations play in how we make decisions. The emerging theory enables a test of consciousness in animals, babies, and those with severe brain injuries.A joyous exploration of the mind and its thrilling complexities, Consciousness and the Brain will excite anyone interestedin cutting-edge science and technology and the vast philosophical, personal, and ethical implications of finally quantifyingconsciousness.