This title explains the fundamentals of strong scene construction and how other useful fiction-writing techniques, such as character development, description, and transitions must function within the framework of individual scenes.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    Now a distinguished scholar offers the first comprehensive account of the evolutionary origins of art and storytelling. Brian Boyd explains why we tell stories, how our minds are shaped to understand them, and what difference an evolutionary understanding of human nature makes to stories we love.Art is a specifically human adaptation, Boyd argues. It offers tangible advantages for human survival, and it derives from play, itself an adaptation widespread among more intelligent animals. More particularly, our fondness for storytelling has sharpened social cognition, encouraged cooperation, and fostered creativity.After considering art as adaptation, Boyd examines Homer's "Odyssey" and Dr. Seuss's "Horton Hears a Who!" demonstrating how an evolutionary lens can offer new understanding and appreciation of specific works. What triggers our emotional engagement with these works? What patterns facilitate our responses? The need to hold an audience's attention, Boyd underscores, is the fundamental problem facing all storytellers. Enduring artists arrive at solutions that appeal to cognitive universals: an insight out of step with contemporary criticism, which obscures both the individual and universal. Published for the bicentenary of Darwin's birth and the 150th anniversary of the publication of "Origin of Species, " Boyd's study embraces a Darwinian view of human nature and art, and offers a credo for a new humanism.

    Spanning topics from the importance of daydreaming to the necessity of writing an outline, from the fine art of showing instead of merely telling to creating believable characters who make readers care what happens to them, Brooks draws upon his own experiences, hard lessons learned, and delightful discoveries made in creating the beloved Shannara and Magic Kingdom of Landover series, The Word and The Void trilogy, and the bestselling Star Wars novel The Phantom Menace.In addition to being a writing guide, Sometimes the Magic Works is Terry Brooks’s self-portrait of the artist. “If you don’t think there is magic in writing, you probably won’t write anything magical,” says Brooks. This book offers a rare opportunity to peer into the mind of (and learn a trick or two from) one of fantasy fiction’s preeminent magicians.

    She followed with two other smash bestsellers: Cherry and Lit, which were critical hits as well.For thirty years Karr has also taught the form, winning graduate teaching prizes for her highly selective seminar at Syracuse, where she mentored such future hit authors as Cheryl Strayed, Keith Gessen, and Koren Zailckas. In The Art of Memoir, she synthesizes her expertise as professor and therapy patient, writer and spiritual seeker, recovered alcoholic and “black belt sinner,” providing a unique window into the mechanics and art of the form that is as irreverent, insightful, and entertaining as her own work in the genre.Anchored by excerpts from her favorite memoirs and anecdotes from fellow writers’ experience, The Art of Memoir lays bare Karr’s own process. (Plus all those inside stories about how she dealt with family and friends get told— and the dark spaces in her own skull probed in depth.) As she breaks down the key elements of great literary memoir, she breaks open our concepts of memory and identity, and illuminates the cathartic power of reflecting on the past; anybody with an inner life or complicated history, whether writer or reader, will relate.Joining such classics as Stephen King’s On Writing and Anne Lamott’s Bird by Bird, The Art of Memoir is an elegant and accessible exploration of one of today’s most popular literary forms—a tour de force from an accomplished master pulling back the curtain on her craft.

    ROBOT, SCANDAL and MAD MEN. Story Maps: TV Drama offers the first beat sheet for television screenwriters ("Save the Cat" for TV). This is the structural template that aspiring and professional TV writers have been looking for. A clear, practical, step-by-step method to write a pilot that adheres to Hollywood standards. How to write a TV pilot has never been easier. Writing a pilot begins here. This book first introduces you to the key formats, genres and terminology of modern TV shows, then details the major signpost beats of a teleplay and the crucial characteristics that must be present in each act, using specific examples from our new "Golden Age of Television." Story Maps: TV Drama has been endorsed by many INDUSTRY PROFESSIONALS in Hollywood, including: "Story Maps: TV Drama is a handy, practical guide that walks writers through the process of creating a compelling TV drama. Using examples from some of the most respected shows on television, writers will learn to master the form from outline to Fade Out. I wish I'd had this book when I was first starting out!" — Hilary Weisman Graham, Writer, Bones (Fox), Orange is the New Black (Netflix) “I plan to use Calvisi's process on our upcoming show in development at Starz." — Kirkland Morris, Producer, Tomorrow, Today (STARZ) "An excellent resource.” — M-L Erlbach, Writer, Masters of Sex (Showtime) “This book blows all others out of the water! There’s no other TV writing book that offers this level of detail when it comes to how to structure a one-hour television drama pilot.” — Larry Reitzer, Writer, Melissa & Joey, Just Shoot Me!, Ugly Betty “I’ve worked in film and television for years and I can say for certain that there is nothing else like Calvisi’s book anywhere out there. His system is truly unique and breaks TV pilot structure down step-by-step, using very specific examples from some of the great pilots of recent years.” — Fritz Manger, Producer, A Deadly Adoption with Will Ferrell and Kristen Wiig "I've turned to Calvisi for notes on several scripts in the past, and this new book is well-timed as the industry makes a huge shift toward television. This is a fantastic primer in developing a rock-solid one-hour TV pilot. I recommend this book to writers as the foundation in creating excellent story structure.” — Richard J. Bosner, Producer, Fruitvale Station, Other People, The Wannabe "Calvisi has a firm grasp on the nature of the one-hour drama for television. I have little doubt that by following his guidelines and doing your homework, he can lead you to create a great pilot of your own!" — Jenny Frankfurt, Literary Manager, High Street Management “The bottom line is, don’t learn the hard way like I did. Use Dan’s book instead.

    Discover techniques and strategies for generating ideas, connecting with readers emotionally, and finding inspiration you need to finish your work. This fully revised edition includes an updated marketing section for navigating the unique challenges and possibilities of the evolving literary marketplace. Inside you'll find new essays from dozens of best-selling authors and publishing professionals detailing how to:—Master the elements of fiction, from plot and character to dialogue and point of view—Develop a unique voice and sensibility in your writing—Manage the practical aspects of writing, from overcoming writer's block to revising your work—Determine the key elements for success in every genre—Find an agent, market your work, and get published—or self-publish—successfullyYou'll also find interviews with some of the world's finest and most popular writers, including David Baldacci, Lee Child, Robert Crais, Khaled Hosseini, Hugh Howey, Stephen King, Dennis Lehane, George R.R. Martin, Jojo Moyes, Anne Rice, Jane Smiley, and Garth Stein. Their insights on the craft and business of fiction will provide you with invaluable mentorship as you embark on your writing journey.The Complete Handbook of Novel Writing is your go-to guide for every aspect of creating a bestseller.

     Great writing begins with the sentence. Whether it’s two words (“Jesus wept.”) or William Faulkner’s 1,287-word sentence in Absalom! Absalom!, sentences have the power to captivate, entertain, motivate, educate, and, most importantly, delight. Yet, the sentence-oriented approach to writing is too often overlooked in favor of bland economy. Building Great Sentences teaches you to write better sentences by luxuriating in the pleasures of language. Award-winning Professor Brooks Landon draws on examples from masters of long, elegant sentences—including Don DeLillo, Virginia Woolf, Joan Didion, and Samuel Johnson—to reveal the mechanics of how language works on thoughts and emotions, providing the tools to write powerful, more effective sentences.

    She said she had two rules she followed absolutely: to tell the truth, and not to do anything she didn't want to do. Her integrity shines throughout If You Want to Write, her best-selling classic on the process of writing that has already inspired thousands to find their own creative center. Carl Sandburg called this book "The best book ever written about how to write." Yet Ueland reminds us that "Whenever I say 'writing' in this book, I also mean anything that you love and want to do or to make." Ueland's writing and her teaching are made compelling by her feisty spirit of independence and joy.

    "They aren't laws. They're an array of choices, things to try, once you've put a name to the particular problem you're facing now."That's what this book is about: identifying those choices (whose viewpoint? stop and explain now, or wait? how can this lead to that?), then learning what narrative problems they are apt to create and how to choose an effective strategy for solving them. The result? Strong, solid stories and novels that move.Inside you'll discover how to:test a story idea (using four simple questions) to see if it worksconvince your reader that not only is something happening, but that something's going to happen and it all matters intenselyhandle viewpoint shifts, flashbacks, and other radical jumps in your storyline weave plots with subplotsget ready for and write your Big Scenesbalance scene and summary narration to produce good pacinghandle the extremes of melodrama by "faking out" your readers--making them watch your right hand while your left hand is doing something sneakyform subtle patterns with mirror characters and echoing incidentschoose the best type of ending--linear or circular, happy or downbeat, or (with caution!) a trick endingWhether your fiction is short or long, subtle or direct, you'll learn to build strong plots that drive compelling, unforgettable stories your readers will love.

    This beautifully produced, keepsake coffee-table book is the ultimate celebration of the series, the town, the characters, and the state of mind that is Schitt's Creek. Capturing the essence and alchemy of all six seasons of what is now considered to be one of the most groundbreaking comedy television series of the last decade, Best Wishes, Warmest Regards is a gift to fans everywhere who have made the show their own.Included are character profiles from the cast of Johnny, Moira, David, and Alexis, and all of the characters that populate the town, major moments from Moira's endorsement of Herb Ertlinger Winery, to Patrick and David's first kiss, to Cabaret and the Rose Family Christmas episode. Also included are special features, such as the complete, illustrated catalogs of David's knits and Moira's wigs, Moira's vocabulary, Alexis's adventures, and behind-the-scenes moments from Dan and Eugene Levy and the cast of Schitt's Creek.

    The author shows the correct formats for both screenplays and teleplays, and takes the writer through the writing and marketing process.

    Did you ever wish you could tell a story that leaves others spellbound? Storytelling teacher and champion Margot Leitman will show you how! With a fun, irreverent, and infographic approach, this guide breaks a story into concrete components with ways to improve content, structure, emotional impact, and delivery through personal anecdotes, relatable examples, and practical exercises.

    This is a book about the business of managing your screenwriting career, from advice on choosing an agent to tips on juggling three deal-making breakfasts a day. Prescriptive and useful, Breakfast with Sharks is a real guide to navigating the murky waters of the Hollywood system.Unlike most of the screenwriting books available, here’s one that tells you what to do after you’ve finished your surefire-hit screenplay. Written from the perspective of Michael Lent, an in-the-trenches working screenwriter in Hollywood, this is a real-world look into the script-to-screen business as it is practiced today.Breakfast with Sharks is filled with useful advice on everything from the ins and outs of moving to Los Angeles to understanding terms like “spec,” “option,” and “assignment.” Here you’ll learn what to expect from agents and managers and who does what in the studio hierarchy. And most important, Breakfast with Sharks will help you nail your pitch so the studio exec can’t say no.Rounded out with a Q&A section and resource lists of script competitions, film festivals, trade associations, industry publications, and more, Breakfast with Sharks is chock-full of “take this and use it right now” information for screenwriters at any stage of their careers.

    Corbett provides an inventive, inspiring, and vastly entertaining blueprint to all the elements of characterization-from initial inspiration to realization-with special insights into the power of secrets and contradictions, the embodiment of roles, managing the "tyranny of motive," and mastering crucial techniques required for memorable dialogue and unforgettable scenes. This is a how-to guide for both aspiring and accomplished writers that renders all other books of its kind obsolete.