A wife, mother, self-published cookbook author, and organizational ace, Goldfarb realized that for most people 6 P.M. was too late to start wondering what to cook for dinner. So she started the Six O'Clock Scramble, a weekly e-mail newsletter with five days' worth of dinner recipes, plus grocery lists. The meals (grilled teriyaki chicken tenderloins one night, baked huevos rancheros another) take about a half hour to prepare and are creative, healthy, unprocessed and kid-friendly without being adult-alienating. A subscription costs $5 a month - a small price to pay for a whole new kind of happy meal.