Troubled times engender a longing for the grip on India's affairs that Patel had. How he acquired that grip is part of PATEL's story.A quarter-century after the selection of India's first premier, C. Rajagopalachari recalled the event and wrote: "Undoubtedly it would have been better if Nehru had been asked to be Foreign Minister and Patel made the Prime Minister."Why did Nehru, with Gandhi's support, become Premier, and not Patel? Was Vallabhbhai anti-Muslim? What were his relationships with Maulana Azad, Nehru, Subhas Bose and the Mahatma? Why did he clash with the socialists?How did he unify India? Why did he accept partition? Why, much earlier, did he exchange a life of comfort and riches for the struggle at Gandhi's side? These are only some of the questions answered as PATEL's diligently researched and frank narrative unfolds. Inquiring into Vallabhbhai's times as well as his life, PATEL becomes a segment of history.

    Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

    Twenty-one Sikh soldiers. One epic battle. On 12 September 1897, 21 soldiers of 36th Sikh Regiment stood undeterred as they guarded the post of Saragarhi against the onslaught of almost 10,000 Afghan tribesmen a battle for the ages that ended in them laying down their lives in a final hand-to-hand confrontation. The unparalleled heroics of these 21 men have, however, been long forgotten by history. What led to the Battle of Saragarhi? What was the socio-political scenario at the time? Who were these tribesmen and why did they attack an outpost in such great numbers? Who were the 21 soldiers and how were they able to keep the enemy at bay against all odds? Based on colonial era records and information provided by the 4th Sikh Battalion, the legatee unit of 36th Sikhs, 21 Kesaris attempts to answer these questions while paying homage to the brave soldiers who defended the Kesari flag depicting their Khalsa heritage with their last breaths.