In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn't go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These brutally shortsighted attitudes have choked the world with instructions for engineering a flash-in-the-pan and littered the media landscape with fads and flops. Meanwhile, the greats, the stalwarts, the household names, are those who focus on a singularly different, possibly heretical, idea: that their work can and should last. For instance, Zildjian has been one of the premier makers of cymbals since its founding in 1623--and shows no signs of quitting. Iron Maiden has filled stadiums for forty years, moving some 85 million albums without the help of radio or television. Robert Greene's first book, The 48 Laws of Power, didn't hit the bestseller lists until over a decade after it was first released, and since then has sold more than 1 million copies worldwide. These works Ryan Holiday calls Perennial Sellers. They exist in every creative industry--timeless, dependable resources and unsung moneymakers, paying like blue chip annuities. Like gold or land, they increase in value over time, outlasting and outreaching any competition. And they're not flukes or lucky breaks--they were built to last from the outset. Holiday shows readers how to make and market their own classic work. Featuring interviews with some of the world's greatest creatives, and grounded in a deep study of the classics in every genre, this exciting new book empowers readers with a foundational set of innovative principles. Whether you have a book or a business, a song or the next great screenplay, this book reveals the recipe for perennial success.

    A hilarious and fascinating look at the great middle of our nation. With his unique blend of intrepidity, tongue-in-cheek humor, and wide-eyed wonder, Ian Frazier takes us on a journey of more than 25,000 miles up and down and across the vast and myth-inspiring Great Plains. A travelogue, a work of scholarship, and a western adventure, Great Plains takes us from the site of Sitting Bull's cabin, to an abandoned house once terrorized by Bonnie and Clyde, to the scene of the murders chronicled in Truman Capote's In Cold Blood. It is an expedition that reveals the heart of the American West.

    You decide how simple or elaborate your journal will be, and what goes in there:- Lists of your to-dos, to-don’ts, and more- Symbols that will make those lists efficient and effective- Spreads to plan your day, week, month, or year- Trackers for your habits and goals (think health, money, travel)- Accoutrements such as washi tape, book darts, and more!

    He not only reveals the celebrated Spain of bullfights and warror kings, painters and processions, cathedrals and olive orchards; he also shares the intimate, often hidden Spain he has come to know, where toiling peasants and their honest food, the salt of the shores and the oranges of the inland fields, the congeniality of living souls and the dark weight of history conspire to create a wild, contradictory, passionately beautiful land, the mystery called Iberia."Massive, beautiful...Unquestionably some of the best writing on Spain...The best that Mr. Michener has ever done on any subject...Stunning...Memorable."THE WALL STREET JOURNAL

    Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

    Step-by-step skill drills are provided which include how to: improve strokes to speed up conditioning; eliminate drag and create more propulsion with less energy; burn off fat through swimming; and use dry-land exercises to improve results in the water.

    Broken down by region, this unusual guide features 70 aerial photographs; a fold-out map of North America showing major flight paths; profiles of each region covering its landforms, waterways, and cities; tips on spotting major sights, such as the Northern Lights, the Grand Canyon, and Disney World; tips on spotting not-so-major sights such as prisons, mines, and Interstates; and straightforward, friendly text on cloud shapes, weather patterns, the continent's history, and more. A terrific book for kids, frequent flyers, and armchair travelers alike, Window Seat is packed with curious facts and colorful illustration, proving that flying doesn't have to be a snooze. When it's possible to "read" the landscape from above, a whole world unfolds at your feet.

    And then he met Sachiko.Vivacious, attractive, thoroughly educated, speaking English enthusiastically if eccentrically, the wife of a Japanese "salaryman" who seldom left the office before 10 P.M., Sachiko was as conversant with tea ceremony and classical Japanese literature as with rock music, Goethe, and Vivaldi. With the lightness of touch that made Video Night in Kathmandu so captivating, Pico Iyer fashions from their relationship a marvelously ironic yet heartfelt book that is at once a portrait of cross-cultural infatuation -- and misunderstanding -- and a delightfully fresh way of seeing both the old Japan and the very new.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    She’ll show you how to develop a foolproof character arc and plot, how to pace any book for a can’t-put-down reading experience, and how to ensure that your stories are complete and satisfying without wasting time or words.Hawker’s outlining technique works no matter what genre you write, and no matter the age of your audience. If you want to improve your writing speed, increase your backlist, and ensure a quality book before you even write the first word, this is the how-to book for you.Take off your pants! It’s time to start outlining.

    Writer's will discover: Why boldness beats blandness in queries every time; The 10 basics they must have in their article queries; The 10 query blunders that can destroy publication chances; How to rocket a query right past the slush pile; What a book proposal is, why itis needed and how to write it; How to dramatize a novel with a query/synopsis package; How to make a big impression with a little cover letter; Wood includes chapter-ending Question & Answer sections that clarify issues concerning the type of letter at hand. He's also packed the book with illustrative examples.

    Beyond the Sky and the Earth is an autobiographical work that details her experiences and transformations after spending three years in Bhutan. It is as much a book about Zeppa's day-to-day life in Bhutan as it is about the personal awakenings and realizations that she had while living there. Visitors to Bhutan, an increasingly hot tourist destination, are still few and far between, largely because of tight government restrictions on entry, visa requirements, and a law requiring tourists to spend at least $200 a day there. There aren't many books on Bhutan, and even fewer first-hand accounts of life there. Beyond the Sky and the Earth stands out as both an informative introduction to the people and culture of Bhutan and as a beautiful piece of travel literature set against the backdrop of one of the most remote and unspoiled places on earth. Zeppa recounts her experiences living abroad, such as learning to live without electricity and carrying on a forbidden affair with one of her students, in such a compelling way that even someone who has never left home will become entranced by her story and captivated by her unique experiences. Naturally, Zeppa experienced culture shock when she arrived in Bhutan. The hardships she encountered seemed insurmountable, and at first she thought she couldn't bear it and fantasized about returning to Canada. She had to learn a new language in order to communicate with her students, she had to learn to live on her own, and she had to learn to deal with homesickness. Perhaps her biggest challenge was learning how to reconcile her growing love for Bhutan with her nostalgia for her life in Canada, her family, and her fiancé. But after living among Bhutan's Himalayan peaks, lush valleys, colorful villages, and friendly people, and after gaining an appreciation for life in a place frozen in time, Zeppa realizes that she feels at home in Bhutan and wants to stay.Although to Zeppa Bhutan is a magical land, she cautions herself and the reader not to deem it "the last Shangri-La," as is often done by the lucky travelers who make their way through the red tape required for entry into the kingdom. Bhutan is not without its problems: it is an underdeveloped country plagued by the problems that affect many places cut off from modernity. There is infant mortality, illness, and poverty. There are also domestic and international tensions that stem from the government's stringent regulations intended to preserve the national culture. Among them are the prohibition of foreign television and a requirement that people wear the national dress, a kira for women and a gho for men.Few of us will ever get to see the place that was Zeppa's home. But her narrative is so clear and insightful that you easily feel as though you are sharing this portion of her life with her. Even if you haven't had the experience of living abroad, or if the prospect of a trip to the furthest reaches of Asia is not in your cards, Zeppa's book is a worthy read on many levels. From her powerful use of language to describe the superb beauty of Bhutan's landscape to her passionate description of her spellbinding relationship with her future husband, Beyond the Sky and the Earth draws readers in and takes them on her rocky ride to self-realization. When trying to explain to a friend what she finds appealing about Bhutan, Zeppa writes: "It takes a long time to find the true words, to put them in order, to tell the whole story. It is not just this or that, the mountains, the people, it is me and the way I can be here, the freedom to walk unafraid into the great dark night. It is a hundred thousand things and I could never trace or tell all the connections and reflections, the shadows and echoes and secret relations between them."But, in fact, Zeppa does tell the reader about these connections and reflections in a lyrical way. After reading the book, you will have a deep understanding, appreciation, and respect for Zeppa's strength of character and for the wonders of Bhutan.Beyond the Sky and the Earth is a delight to read in every way. Zeppa's beautiful prose, peppered alternately with funny observations and profound soul-searching, is a truly special and unique work that will leave you craving an adventure of your own.

    When Michael Crichton -- a Harvard-trained physician, bestselling novelist, and successful movie director -- began to feel isolated in his own life, he decided to widen his horizons. He tracked wild animals in the jungles of Rwanda. He climbed Kilimanjaro and Mayan pyramids. He trekked across a landslide in Pakistan. He swam amid sharks in Tahiti. Fueled by a powerful curiosity and the need to see, feel, and hear firsthand and close-up, Michael Crichton has experienced adventures as compelling as those he created in his books and films. These adventures -- both physical and spiritual -- are recorded here in Travels, Crichton's most astonishing and personal work.

    A few of the things which cross the path and mind of its narrator (who both is and is not Sebald) are lonely eccentrics, Sir Thomas Browne's skull, a matchstick model of the Temple of Jerusalem, recession-hit seaside towns, wooded hills, Joseph Conrad, Rembrandt's "Anatomy Lesson," the natural history of the herring, the massive bombings of WWII, the dowager empress Tzu Hsi, and the silk industry in Norwich.

    Hofstadter has been grappling with the mysteries of human thought for over thirty years. Now, with his trademark wit and special talent for making complex ideas vivid, he has partnered with Sander to put forth a highly novel perspective on cognition.We are constantly faced with a swirling and intermingling multitude of ill-defined situations. Our brain’s job is to try to make sense of this unpredictable, swarming chaos of stimuli. How does it do so? The ceaseless hail of input triggers analogies galore, helping us to pinpoint the essence of what is going on. Often this means the spontaneous evocation of words, sometimes idioms, sometimes the triggering of nameless, long-buried memories.Why did two-year-old Camille proudly exclaim, “I undressed the banana!”? Why do people who hear a story often blurt out, “Exactly the same thing happened to me!” when it was a completely different event? How do we recognize an aggressive driver from a split-second glance in our rearview mirror? What in a friend’s remark triggers the offhand reply, “That’s just sour grapes”? What did Albert Einstein see that made him suspect that light consists of particles when a century of research had driven the final nail in the coffin of that long-dead idea?The answer to all these questions, of course, is analogy-making—the meat and potatoes, the heart and soul, the fuel and fire, the gist and the crux, the lifeblood and the wellsprings of thought. Analogy-making, far from happening at rare intervals, occurs at all moments, defining thinking from top to toe, from the tiniest and most fleeting thoughts to the most creative scientific insights.Like Gödel, Escher, Bach before it, Surfaces and Essences will profoundly enrich our understanding of our own minds. By plunging the reader into an extraordinary variety of colorful situations involving language, thought, and memory, by revealing bit by bit the constantly churning cognitive mechanisms normally completely hidden from view, and by discovering in them one central, invariant core—the incessant, unconscious quest for strong analogical links to past experiences—this book puts forth a radical and deeply surprising new vision of the act of thinking.