One day, the benevolent bear meets up with a human. This human proceeds to do something the bear cannot understand: he raises his axe and begins to cut down a tree. Suddenly the bear doesn't feel like hugging anymore and must make a difficult decision on how to stop this destruction in his forest.The environmental message of Big Bear Hug is both funny and powerful, while simple enough to engage very young children and show them the awesome power of a hug.