In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

    It is a waste product and a commodity pricier than oil. It can save lives and transmit deadly infections. Each one of us has roughly nine pints of it, yet many don’t even know their own blood type. And for all its ubiquity, the few tablespoons of blood discharged by 800 million women are still regarded as taboo; menstruation is perhaps the single most demonized biological event.Rose George, author of The Big Necessity, is renowned for her intrepid work on topics that are invisible but vitally important. In Nine Pints, she takes us from ancient practices of bloodletting to modern “hemovigilance” teams that track blood-borne diseases. She introduces Janet Vaughan, who set up the world’s first system of mass blood donation during the Blitz, and Arunachalam Muruganantham, known as “Menstrual Man” for his work on sanitary pads for developing countries. She probes the lucrative business of plasma transfusions, in which the U.S. is known as the “OPEC of plasma.” And she looks to the future, as researchers seek to bring synthetic blood to a hospital near you.Spanning science and politics, stories and global epidemics, Nine Pints reveals our life's blood in an entirely new light.

    A fast-paced, sure-to-astonish scientific adventure from “one of our finest science journalists” (Jonah Lehrer), Weiner’s Long for This World addresses the ageless question, “Is there a secret to eternal youth?” And has it, at long last, been found?

    It contains the Jewish nursery blueprint, complete with panic room, fireproof wallpaper and guardian ninja, the top-ten list of Jewish 'dont's', the complete timeline of Jewish expulsion, and much more.

    That bomb had more power than 20,000 tons of T.N.T. It had more than two thousand times the blast power of the British Grand Slam, which is the largest bomb ever yet used in the history of warfare".These fateful words of the President on August 6th, 1945, marked the first public announcement of the greatest scientific achievement in history. The atomic bomb, first tested in New Mexico on July 16, 1945, had just been used against a military target.On August 6th, 1945, at 8:15 A.M., Japanese time, a B-29 heavy bomber flying at high altitude dropped the first atomic bomb on Hiroshima. More than 4 square miles of the city were instantly and completely devastated. 66,000 people were killed, and 69,000 injured.On August 9th, three days later, at 11:02 A.M., another B-29 dropped the second bomb on the industrial section of the city of Nagasaki, totally destroying 1 1/2 square miles of the city, killing 39,000 persons, and injuring 25,000 more.On August 10, the day after the atomic bombing of Nagasaki, the Japanese government requested that it be permitted to surrender under the terms of the Potsdam declaration of July 26th which it had previously ignored.

    In Antarctica, a glacial earthquake swallows up a team of scientists...and exposes a mysterious monument older than the Earth itself. In Peru, archaeologist Dr. Conrad Yeats is apprehended by U.S. Special Forces...to unlock the final key to the origins of the human race. In Rome, the pope summons environmental activist Dr. Serena Serghetti to the Vatican...and reveals a terrifying vision of apocalyptic disaster. In space, a weather satellite reveals four massive storms forming around the South Pole...and three U.S. spy satellites disappear from orbit.These are the end times, when the legends of a lost civilization and the prophecies of the world's great religions lead a man and a woman to a shattering discovery that will change the fate of humankind. This is the ultimate voyage, a journey to the center of time, as awe-inspiring as the dawn of man--and as inevitable as doomsday. This is RAISING ATLANTIS....

    Her story and others like it show that humans are not the only species with the capacity for love, hate, fear, shame, guilt, joy, disgust, and empathy, and open our hearts and minds to the many ways in which humans and other animals are connected. “Through colorful stories and riveting prose, de Waal firmly puts to rest the stubborn notion that humans alone in the animal kingdom experience a broad array of emotions.” — Barbara J. King, NPR“De Waal’s eye- opening observations argue for better treatment and greater appreciation of animals, even as he ensures that you’ll never look at them—or yourself—the same way again.” — People

    Features over 200 incredible photos. Flying to a coffee table near you comes the new paperback edition of this authoritative and illustrated history of the most mind-bending military aircraft ever flown! Developed by the renowned Lockheed Skunk Works, the SR-71 was an awesome aircraft in every respect, setting world records for altitude and speed: an absolute altitude record of 85,069 feet on July 28, 1974, and an absolute speed record of 2,193.2 miles per hour on the same day.Written by a former Blackbird pilot, SR-71 covers every aspect of the aircraft's development, manufacture, and active service, all lavishly illustrated with more than 200 photos. The SR-71 remained in service with the U.S. Air Force from 1964 to 1998, when it was withdrawn from use, superseded by satellite technology. This authoritative history covers the spylane's entire phenomenal service.

    . . and he's hit the jackpot! After the success of his first two books, Duh! and They Did What!?, Fenster has struck again with Well, Duh! Our Stupid World, and Welcome to It. More tales of the dim-witted and simpleminded are incorporated in chapters such as: Food for Thoughtlessness: The All-Turnip Diet and Other Loony Meals at the Mindless Cafe Hollyweird: Bird Brains in Tinsel Town Dumb Ways to Die: Buried Alive but Not for Long Government by the Idiots: How to Get Elected to AnythingCombined sales of Bob Fenster's previous two books total over 50,000 copies.Ted Rueter is a self-described political junkie and a professor of political science at Tulane University in New Orleans. He is the author of eight books and has written for the New York Times, USA Today, the Los Angeles Times, and the Christian Science Monitor. He earned a Ph.D. from the University of Wisconsin-Madison and has taught at Middlebury College, Georgetown University, Smith College, and UCLA. He is the founder of Noise Free America (Noisefree.org). His Web site is DrPolitics.com.Bob Fenster has combed the world of the intellectually challenged searching for more tales of stupidity to entertain us with . . . and he's hit the jackpot! After the success of his first two books, Duh! and They Did What!?, Fenster has struck again with Well, Duh! Our Stupid World, and Welcome to It. More tales of the dim-witted and simpleminded are incorporated in chapters such as: Food for Thoughtlessness: The All-Turnip Diet and Other Loony Meals at the Mindless Cafe Hollyweird: Bird Brains in Tinsel Town Dumb Ways to Die: Buried Alive but Not for Long Government by the Idiots: How to Get Elected to AnythingCombined sales of Bob Fenster's previous two books total over 50,000 copies.

    It is the adventurous, insightful, and often chilling story of a young geographer's road trip through the underworld of U.S. military and C.I.A. ?black ops? sites. This is a shadow nation of state secrets: clandestine military bases, ultra-secret black sites, classified factories, hidden laboratories, and top-secret agencies making up what defense and intelligence insiders themselves call the ?black world.? Run by an amorphous group of government agencies and private companies, this empire's ever expanding budget dwarfs that of many good sized countries, yet it denies its own existence. Author Trevor Paglen is a scholar in geography, an artist, and a provocateur. His research into areas that officially don?t exist leads him on a globe-trotting investigation into a vast, undemocratic, and uncontrolled black empire?the unmarked blank areas whether you are looking at Google Earth or a U.S. Geological Survey map. Paglen knocks on the doors of CIA prisons, stakes out the Groom Lake covert air base in Nevada from a mountaintop 30 miles away, observes classified spacecraft in the night sky with amateur astronomers, and dissects the Defense Department's multibillion dollar black budget. Traveling to the Middle East, Central America, and even around our nation's capital and its surrounding suburbs, he interviews the people who live on the edges of these blank spots. Paglen visits the widow of Walter Kazra, who, while working construction at Groom Lake, was poisoned by the toxic garbage pits there. The U. S. Air Force defense to his estate's suit? The base does not exist. The U. S. Supreme Court declined to review the case. Whether Paglen reports from a hotel room in Vegas, Washington D. C. suburbs, secret prisons in Kabul, buried CIA aircraft in Honduras, or a trailer in Shoshone Indian territory, he is impassioned, rigorous, relentless?and eye-opening. This is a human, vivid, and telling portrait of a ballooning national mistake.

    They are the nannies--not the stroller-pushing set but an invasive band of do-gooders who are subtly and steadily stripping us of our liberties, robbing us of the inalienable right to make our own decisions, and turning America into a nation of children.As you read this, countless busybodies across the nation are rolling up their sleeves to do the work of straightening out your life. Certain Massachusetts towns have banned schoolyard tag. San Francisco has passed laws regulating the amount of water you should use in dog bowls. The mayor of New York City has french fries and doughnuts in his sights. In some parts of California, smoking is prohibited...outside.The government, under pressure from the nanny minority, is twisting the public's arm into obedience. Playground police, food fascists, antiporn crusaders--whether they're legislating morality or well-being--are popping up all over America. In the name of health, safety, decency, and--shudder--good intentions, these ever-vigilant politicians and social activists are dictating what we eat, where we smoke, what we watch and read, and whom we marry.Why do bureaucrats think they know what's better for us than we do? And are they selectively legislating in the name of political expediency? For instance, why do we ban mini-motorbikes, responsible for five deaths each year, and not skiing, which accounts for fifty deaths each year? Why is medical marijuana, a substance yet to claim a single life, banned and not aspirin, which accounts for about 7,600 deaths?Exhaustively researched, sharply observed, and refreshingly lucid, Nanny Sate looks at the myriad ways we are turning the United States into a soulless and staid nation--eroding not only our personal freedoms but our national character.Jacket design by Jamie Keenan

    The initial part of the story might sound familiar at first: It is about a platoon of mostly nineteen-year-old boys sent to Afghanistan, and an experience that ends abruptly in catastrophe. Their part of the story folds into the next: inexorably linked to those soldiers and never comprehensively reported before is the U.S. Department of Defense's quest to build the world's most powerful biometrics database, with the power to identify, monitor, catalogue, and police people all over the world.First Platoon is an American saga that illuminates a transformation of society made possible by this new technology. Part war story, part legal drama, it is about identity in the age of identification. About humanity--physical bravery, trauma, PTSD, a yearning to do right and good--in the age of biometrics, which reduce people to iris scans, fingerprint scans, voice patterning, detection by odor, gait, and more. And about the power of point-of-view in a burgeoning surveillance state.Based on hundreds of formerly classified documents, FOIA requests, and exclusive interviews, First Platoon is an investigative expos� by a master chronicler of government secrets. First Platoon reveals a post-9/11 Pentagon whose identification machines have grown more capable than the humans who must make sense of them. A Pentagon so powerful it can cover up its own internal mistakes in pursuit of endless wars. And a people at its mercy, in its last moments before a fundamental change so complete it might be impossible to take back.

    Daring to step beyond the rhetoric of panic and despair, The Geography of Hope points to the bright light at the end of this very dark tunnel.With a mix of front-line reporting, analysis and passionate argument, Chris Turner pieces together the glimmers of optimism amid the gloom and the solutions already at work around the world, from Canada’s largest wind farm to Asia’s greenest building and Europe’s most eco-friendly communities. But The Geography of Hope goes far beyond mere technology. Turner seeks out the next generation of political, economic, social and spiritual institutions that could provide the global foundations for a sustainable future–from the green hills of northern Thailand to the parliament houses of Scandinavia, from the villages of southern India, where microcredit finance has remade the social fabric, to America’s most forward-thinking think tanks.In this compelling first-person exploration, punctuated by the wonder and angst of a writer discovering the world’s beacons of possibility, Chris Turner pieces together a dazzling map of the disparate landmarks in a geography of hope.While most of the world has been spinning in stagnant circles of recrimination and debate on the subject of climate change, paralyzed by visions of apocalypse both natural (if nothing of our way of life changes) and economic (if too much does), Denmark has simply marched off with steadfast resolve into the sustainable future, reaching the zenith of its pioneering trek on the island of Samsø. And so if there’s an encircled star on this patchwork map indicating hope’s modest capital, then it should be properly placed on this island. Perhaps, for the sake of precision, at the geographic centre of Jørgen Tranberg’s dairy farm.There are, I’m sure, any number of images called to mind by talk of ecological revolution and renewable energy and sustainable living, but I’m pretty certain they don’t generally include a hearty fiftysomething Dane in rubber boots spotted with mud and cow shit. Which is why Samsø’s transformation is not just revolutionary but inspiring, not just a huge change but a tantalizingly attainable one. And it was a change that seemed at its most workaday–near-effortless, no more remarkable than the cool October wind gusting across the island–down on Tranberg’s farm.—from The Geography of Hope

    The trained sniper is a complex fusion of hard skills such as weapons knowledge, situational awareness, knowledge of ballistics and physics, and soft skills such as emotional stability, empathy, and a stoic acceptance of the hardships associated with a particular set of circumstances. There are countless instances where a single sniper, embarking on a secret mission, would have to improvise, operate beyond any hope of support, and yet still manage to carry out the mission and get back home unharmed even though the enemy was actively hunting him.For the first time ever, The Sniper Mind reveals the practical steps that allow a sniper's brain to work in this superhuman precise, calculated way. It teaches readers how to understand and apply these steps, whether they are stuck in a cubicle facing mounting piles of work or sitting in a corner office making industry-defining decisions.Through the explanation of advanced military training techniques and cutting-edge neuroscience, this book provides concrete strategies and real-world skills that can help us be better:-At our jobs -In our relationships-In our executive decision making -In the paths we choose to take through lifeBy learning how snipers teach their minds to eliminate fears and deal with uncertainty we can also develop the mental toughness we need to achieve the goals that seem to elude us in business as well as in life.

    Always timely, topical, and distinctively “useful, with a pleasant degree of humor,” the Almanac is consulted daily by users from all walks of life, throughout the year.   The 2021 edition contains the fun facts, predictions, and feature items that have made it a cultural icon: traditionally 80 percent–accurate weather forecasts; notable astronomical events and time-honored astrological dates; horticultural, culinary, fashion, and other trends; historical hallmarks; best fishing days; time- and money-saving garden advice; recipes for refreshment; facts on folklore, farmers, home remedies, and husbandry; amusements and contests, plus too much more to mention—all in the inimitable way that the Almanac has done since 1792.   • Beloved by generations for being “useful, with a pleasant degree of humor,” The Old Farmer’s Almanac features everything under the Sun, including its much-in-demand long-range weather predictions, essential astronomical timetables, 2021 holidays, fascinating trends, best fishing days, valuable gardening information, tantalizing recipes, fun folklore, amusements, contests, and much more! • Exclusive: 32 reference pages, covering such popular topics as full Moon names, hurricane names, flowers that attract birds and butterflies, U.S./metric measurement conversions, and many more! • Easy-to-read edition, with crisp, white paper and larger type than the regular paperback version • Includes 112 full-color pages • Hard cover with dust jacket helps to protect the pages—a plus for those who collect the Almanac each year!