Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    She and her brothers, Danny and Sam, run a traditional fair which, so far, has afforded them a good living. But times are changing, and Danny and Sam are keen to expand by investing in more ambitious rides. Nell, more of a traditionalist, loathes the new technology. And she's also having second thoughts about the man to whom she is unofficially engaged. So Nell buys the gallopers secretly and arranges to have them renovated. But what she hadn't realised is that the horses come with their own very sexy restorer ...

    Up until today. Do I have a return ticket? No. Will someone wait for me at the airport? No. Do I have a plan? No. Do I speak English? Absolutely not. Then why do I get onto the flight to London when I originally planned to go to Frankfurt? Well, it all started with a game of solitaire…