No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    The new Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR) exams from the Human Resources Certification Institute (HRCI) reflect the evolving industry standards for determining competence in the field of HR. This new edition of the leading PHR/SPHR Study Guide reflects those changes. Serving as an ideal resource for HR professionals who are seeking to validate their skills and knowledge, this updated edition helps those professionals prepare for these challenging exams.Features study tools that are designed to reinforce understanding of key functional areasProvides access to bonus materials, including a practice exam for the PHR as well as one for the SPHR. Also includes flashcards and ancillary PDFsAddresses key topics such as strategic management, workforce planning and employment, compensation and benefits, employee and labor relations, and Occupational Safety and Health Administration regulationsThis new edition is must-have preparation for those looking to take the PHR or SPHR certification exams in order to strengthen their resume.

    Adam Bascom trips over a body in Gressington churchyard, he never imagines it will change the whole direction of his life. As a recently-qualified physician trying to establish a practice in a small market town in north Norfolk, Adam should be devoting all his energy to his business. But it soon becomes clear that the authorities are intent on making sure the death is accepted as an accident and refuse any deeper investigation. Adam’s curiosity and sense of justice cannot accept this. He knows there are many unanswered questions about the death, but he has no standing that would allow him to become involved formally. Instead, he uses friends, old and new, unexpected contacts and even his own mother to help him get to the truth. Set against the turbulence of late-Georgian England, a country on the brink of war with Revolutionary France, the book reveals a land where spies keep constant watch on everyone the government deems ‘undesirable’, religion is polarised between the established church and a mass of dissenting sects, and the perennial ‘Irish question’ has at last spilled over into outright terrorism. Bad weather, poor harvests and enclosure have driven many people in the countryside into abject poverty. Only the smugglers along the coast offer regular and highly-paid ‘work’ helping to unload contraband. Yet here too, the Revenue’s Riding Officers, backed up by troops of dragoons, are waging an increasingly successful campaign to stamp out the major gangs. Adam must thread his way through all of this, encountering many new demands along the way, from a family torn apart by religious bigotry, and a teenage thief turned informer, to a secret section of The Alien Office, a government department dedicated to keeping a close eye on anyone likely to prove a threat to the realm. As he becomes more and more essential to the government’s efforts to combat internal dissension and prepare for war, Adam finds he must draw on all his medical and personal skills to bring the case to a successful conclusion.

    You can crochet these slippers in about 2 hours dependingon how fast you crochet using bulky yarn and a J, K, or L hook.The pattern instructions are for 4 styles of ladies slippers in three sizes. Patterns for threeflower embellishments and 2 bows are included.This crochet pattern is suitable for beginners.You should know how to chain, single crochet,half double crochet, double crochet, and sew seams together with yarn. Ariana - These slippers are so soft and comfortable with just the right amount of stretch. You can crochet these in less than 2 hours and they make great gifts. Carrie - Super simple to make, these soft and cozy slippers are just right for lounging around. Flora - A pretty pair of slippers that fit your feet quite cozily! Isabell -This pretty ballerina style slipper can be made in two colors or just use one. I hope you enjoy my patterns for these easy to crochet slippers.

     The arrival of the mysterious Magi, along with their near invincible guardians, signals a change. For Jakob, apprentice historian, and son of a priest, it begins an opportunity. When his home is attacked, Jakob starts a journey that will take him far from home and everything he has ever known. Studying with a new swordmaster, he gains surprising skill, but also strange new abilities that make him fear the madness which has claimed so many has come to him. He must withstand it long enough to finish the dangerous task given to him, one that with his new abilities he may be the only person able to complete. With a strange darkness rising in the north, and attackers moving in from the south, powers long thought lost begin to return. Some begin to suspect the key to survival is the answer to a lost prophecy, yet only a few remain with the ability to find it.

    A mage cop on his first assignment learns the world isn't as black and white as hopedA jump mage and a starship with matching needs turn out to be a magnet for troubleDigging in 1940s New York City awakens a monster--and brings in the elite of the FaeThe protected heir of an interstellar dictatorship is called to a battle no one expected him to fightAn explosive collection of four novellas from science fiction and fantasy author Glynn Stewart, spanning his ONSET, Starship's Mage, Changeling Blood and Exile universes, including two brand new urban fantasy novellas.  Includes:ONSET: Murder by MagicStarship's Mage: Episode 1Fae, Flames and FedorasAshen Stars

    This e-book is a completely new way to learn Brazilian Portuguese vocabulary fast - and for free! Start speaking Brazilian Portuguese in minutes with the powerful learning methods you will master in this book.The vocabulary words you’ll find in Learn BrazilianPortuguese - Word Power 101 were hand selected by our Brazilian Portuguese language teachers as the top 101 most frequently used words in the Brazilian Portuguese language. With each entry, you’ll see the word and a vibrant image to help remember the meaning. You’ll hear the word (separate free download) to master the pronunciation. Then you’ll see how the word is actually used in everyday speech with sample sentences and phrases. Learning Brazilian Portuguese vocabulary has never been easier!In this book, you’ll get: - 101 of the most frequently used Brazilian Portuguese vocabulary words - Audio with authentic native Brazilian Portuguese pronunciation *Supplementary mp3 audio files are a separate download - Vibrant photos and images to help memorization - Useful and practical sample sentences and phrases Purchase Learn BrazilianPortuguese - Word Power 101 today to start mastering Brazilian Portuguese vocabulary in the fastest, easiest and most fun way possible!

    Abduction is a high-tech thriller about a mysterious transmission from the bottom of the Atlantic Ocean that will change everything you know about life on Earth. Two great thriller by the master of the medical thriller.

    History textbook is a college-level, introductory textbook that covers the exciting subject of U.S. History. Volume II covers 1865 through the present day. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.This textbook covers:Reconstruction: 1865-1877 -- The End of the War, The Aftermath of the War, The Battle over Reconstruction, Reconstruction in the South, The Reconstructed South, The Grant PresidencyThe Gilded Age: 1870-1900 -- The Gilded Age, The Second Industrial Revolution, The Rise of the City, The Rise of Big Business, The Rise of Immigration, Work in Industrial America, The Transformation of the West, Conquest in the West, The Transformation of the South, Politics in the Gilded Age, Urban Reform, Corruption and Reform, The Agrarian and Populist Movements, The Silver SolutionRace, Empire, and Culture in the Gilded Age: 1870-1900 -- Culture in the Gilded Age, Popular Culture, Cheap Amusements, Education, The Rise of Realism, Labor and Domestic Tensions, The Labor Wars, War, Empire, and an Emerging American World PowerThe Progressive Era: 1890-1917 -- The Progressive Era, Labor, Local, and Political Reform, The Politics of Progressivism, Grassroots Progressivism, Progressivism: Theory and Practice, Changing Ideas of Freedom, Roosevelt's Progressivism, Roosevelt's Second Term, From Roosevelt to Taft, Woodrow Wilson and Progressivism, The Limits of ProgressivismWorld War I: 1914-1919 -- The Wilson Administration, American Neutrality, America's Entry into the War, America and WWI, The War at Home, The "American", The Fight for Peace, Diplomacy & Negotiations at the War's End, The Transition to Peace: 1919-21From the New Era to the Great Depression: 1920-1933 -- The New Era, The Roaring Twenties, The Culture of Change, Resistance to Change, Wall Street Crash of 1929, The Great DepressionThe New Deal: 1933-1940 -- Franklin D. Roosevelt and the First New Deal, The New Deal, Critical Interpretations of the New Deal, The Social Cost of the Depression, Toward a Welfare State, Roosevelt's Second Term, Culture in the Thirties, The Second New Deal, The Legacy of the New DealFrom Isolation to World War II: 1930-1943 -- Non-Interventionism, The Beginning of the War, Conflict in Europe, Conflict in the Pacific, America's Early Involvement, Mobilization in the U.S., Social Effects of the War, The War in Germany, The War in the Pacific, The End of WWIIThe Cold War: 1947-1991 -- Origins of the Cold War, The Cold War, Truman and the Fair Deal, The Cold War and KoreaThe Politics and Culture of Abundance: 1943-1960 -- The Politics of Abundance, The Culture of Abundance, The Eisenhower Administration, The Policy of Containment, The Emergence of the Civil Rights MovementThe Sixties: 1960-1969 -- The Election of 1960, The Expansion of the Civil Rights Movement, Counterculture, The John F. Kennedy Administration, The Lyndon B. Johnson AdministrationThe Conservative Turn of America: 1968-1989 -- The Nixon Administration, Watergate, The Ford Administration, The Carter Administration, The Reagan AdministrationThe Challenges of Globalization and the Coming Century: After 1989 -- The George H.W. Bush Administration, America's Emerging Culture, The Clinton Administration, Globalization and the U.S.

     Civil society has collapsed and in the place of government, wannabe warlords and criminal gangs are taking control. Among the few survivors, Edie and Robin live within a tiny community at the edges of a dying town, struggling to survive, desperate to stay hidden from prying eyes. Edie’s determination to provide for her family takes her deep inside the forbidden parts of town where disease still lingers and the Snatchers sit in wait. What she discovers there is a threat far worse. One that will rob her of freedom and the man she loves. If you like to lose yourself in dangerous new worlds with thrilling suspense and heart-rending emotion then you’ll love Burning, the first book in Rebecca Fernfield’s new dystopian series Dark Powers Rising. Buy Burning and join Edie and Robin in their terrifying struggle to survive!

    Its goal to augment humans into cyborg fighting machines; mechanized warriors sent to hold the front lines against an enemy that was storming a hundred worlds.Yet few wished to undergo the brutal process, and so criminals were used, their minds enslaved by control chips and obedience enforced through Discipline.The Genevians spent their mechs against the Nietzscheans with little care, eventually struggling to find enough bodies to convert into fighting machines. Quotas were set in the courts, prosecutors and judges paid off to ensure that even the most benign offenses would see the perpetrator end up in a mech factory, rights and mind stripped as much as body.Rika is one such victim.Forged into a second generation scout mech, she is sent to the front lines where she serves with distinction, crushing countless enemies beneath her clawed feet.But, despite giving everything she had, Genevia still loses the war, and Rika is abandoned.Now she slings cargo on Dekar, little more than a human loading machine, struggling to keep ahead of the slow breakdown of her mechanized body.Until someone makes her an offer she cannot refuse. An offer that will see her rejoin the fight—whether she wants to or not. Rika will have to summon a strength she never knew she had to bring about the victory that she once thought was lost.Get Rika’s Marauders today and follow the ultimate rags-to-riches story, where one woman rises up and saves not only herself, but her people.This omnibus volume contains all 7 books in the Rika’s Marauders series, as well as two novellas: Rika Mechanized and Rika Crucible.

      Navy pilot Jake Grafton took the fight to the enemy in the Vietnam War, winning the Congressional Medal of Honor and becoming a legend in the military community. But now he must navigate life both in the cockpit and in the halls of power as he finds himself on the front lines of a new kind of war . . .  The Intruders: In this sequel to Flight of the Intruder, Grafton is stationed in the South Pacific on the USS Columbia, where his new mission is to educate an unruly group of Marines in the art of flying from an aircraft carrier. They better be fast learners, because they’ll have to work together to survive against an enemy unlike any they’ve ever faced.   “In the realm of today’s military fiction, Mr. Coonts’s The Intruders is as good as they come.” —The Dallas Morning News  The Minotaur: Grafton is heading up a top-secret stealth bomber program at the Pentagon when a series of mysterious deaths occurs, leading him on a manhunt within the US government for a Soviet mole code-named the “Minotaur.” If he can’t find the traitor, Grafton could lose far more than just his career . . .   “Wildly inventive.” —Ocala Star-Banner  Under Siege: In this New York Times bestseller, when a vicious drug lord is captured and brought to Washington, DC, for trial, his fanatically loyal private army prepares to launch an attack on the United States—and its president. The only man who can stop the bloodshed and take down the assassins is Jake Grafton.   “Will keep you glued to your seat on a roller-coaster ride of adventure.” —USA Today  The Red Horseman: As the USSR falls, newly appointed intelligence chief Jake Grafton knows that even as one threat falls, several more are waiting to get their hands on the former Soviet nuclear arsenal. And as he tries to stop a possible Armageddon, someone who is supposed to be on Grafton’s side is working to make sure he fails.   “Quick-firing excitement, plot, and action . . . Coonts at his best.” —The Dallas Morning News

    A cynical, wise-cracking vampire charged with protecting the Balance between vampires and humans, he is part cop, part spy, and part commando -- James Bond with fangs. Lawson mixes shrewd cunning with unmatched lethality to get his job done. He tries his best to dismantle conspiracies, dispatch bad guys, and live long enough to get home.

    The collection includes a foreword and historical notes about each of the books. This volume is sure to delight any fan of Alcott's fiction. Included are:Little WomenGood WivesLittle Men: Life at Plumfield with Jo's BoysJo's Boys and How They Turned OutAn Old-Fashioned GirlEight CousinsRose in BloomThis material was NOT merely scanned from an ink-and-paper book, like many Kindle e-books are. All e-books offered by Di Lernia Publishers are hand-edited and checked for spelling and punctuation errors.

    Anderson has written 160 books—nearly fifteen million words!—most of them by dictating into a hand-held recorder while hiking. Award-winning novelist and short story writer Martin L. Shoemaker dictates chapters and stories while driving, turning his daily commute into a productive work session. These two die-hard “dictators,” share their techniques and insights into how dictation can help you *Improve your writing productivity *Use otherwise lost time to brainstorm, plot, develop characters, write articles, and more *Get inspired by leaving your confined office and getting a fresh perspective elsewhere *Stay in shape while writing On Being a Dictator, part of the Million Dollar Writing Series, will help you think outside the box, consider a different writing method, and up your game in the fast-paced ever-changing world of publishing.