But as animals can only be spied on by getting quite close Heinrich adopts ravens, thereby becoming a "raven father," as well as observing them in their natural habitat, studying their daily routines, and in the process painting a vivid picture of the world as lived by the ravens. At the heart of this book are Heinrich's love and respect for these complex and engaging creatures, and through his keen observation andanalysis, we become their intimates too.Throughout history there has existed an extraordinary relationship between humans and ravens. Ravens, like early humans, are scavengers on the kills of great carnivores. As scavengers, ravens were associated with hunters they found in the north: wolves and, later, men. The trinity of wolf, man, and raven in the hunt is an extremely ancient one. In considering the appeal of the raven, Bernd Heinrich suspects that a meeting of the minds might reside in that hunting trinity.Heinrich's passion for ravens has led him around the world in his research. Mind of the Raven takes you on an exotic journey--from New England to Germany, Montana to Baffin Island in the high Arctic--offering dazzling accounts of how science works in the field, filtered through the eyes of a passionate observer of nature.Heinrich has a true gift; through his stories, his beautiful writing, illustrations, and photography, the ravens come alive. Each new discovery and insight into their behavior is thrilling to read. just as the title promises, the reader is given a rare glimpse into the mind of these wonderful creatures.Following the dictum of Leonardo da Vinci--"It is not enough to believe what you see. YOU Must also understand what you see"--Bernd Heinrich enables us to see the natural world through the eyes of a scientist. At once lyrical and scientific, Mind of the Raven is bound to be a modern classic.

    Going back to the beginnings of human history, Mabey shows how flowers, trees, and plants have been central to human experience not just as sources of food and medicine but as objects of worship, actors in creation myths, and symbols of war and peace, life and death.Writing in a celebrated style that the Economist calls “delightful and casually learned,” Mabey takes readers from the Himalayas to Madagascar to the Amazon to our own backyards. He ranges through the work of writers, artists, and scientists such as da Vinci, Keats, Darwin, and van Gogh and across nearly 40,000 years of human history: Ice Age images of plant life in ancient cave art and the earliest representations of the Garden of Eden; Newton’s apple and gravity, Priestley’s sprig of mint and photosynthesis, and Wordsworth’s daffodils; the history of cultivated plants such as maize, ginseng, and cotton; and the ways the sturdy oak became the symbol of British nationhood and the giant sequoia came to epitomize the spirit of America.Complemented by dozens of full-color illustrations, The Cabaret of Plants is the magnum opus of a great naturalist and an extraordinary exploration of the deeply interwined history of humans and the natural world.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    

    But eliminating sugar from your diet can be tricky if you don't know where sugar is hiding. We all know there's sugar in candy and chocolate - but did you know there's heaps of the stuff hiding out in foods you probably thought were safe to eat? This book is a no-nonsense guide to the sugar content in all the popular foods we eat every day. It's a great place to discover just how much sugar is lurking in your favorite foods. Use this guide to check out what you can eat, and what you can't eat when you're trying to kick the sugar habit.

    Now, in this new and highly revealing biography, Tom Lodge draws on a wide range of original sources to uncover a host of fresh insights about the shaping of Mandela's personality and public persona, from his childhood days and early activism, through his twenty-seven years of imprisonment, to his presidency of the new South Africa. The book follows Mandela from his education at two elite Methodist boarding schools to his role as a moderating but powerful force in the African National Congress. Throughout, Lodge emphasizes the crucial interplay between Mandela's public career and his private world, revealing how Mandela drew moral and political strength from encounters in which everyday courtesy and even generosity softened conflict. Indeed, the lessons Mandela learned as a child about the importance of defeating ones opponents without dishonoring them were deeply engrained. They shaped a politics of grace and honor that was probably the only approach that could have enabled South Africa's relatively peaceful transition to democracy. Here then is a penetrating look at one of the most celebrated political figures of our time, illuminating a pivotal moment in recent world history.Authoritative and fair-minded...deserves to be read widely.--Adam Roberts, The EconomistA fascinating, indeed riveting, and plausible as well as persuasive examination of why Nelson Mandela should have acquired a world following and can remain as he does an iconic figure even in the 21st century. It is certain to provoke much heated debate.--Desmond Tutu

    Humans have "subdued 75 per cent of the land surface, concocted a wizardry of industrial and medical marvels, strung lights all across the darkness." We now collect the DNA of vanishing species in a "frozen ark," equip orangutans with iPads, create wearable technologies and synthetic species that might one day outsmart us. With her distinctive gift for making scientific discovery intelligible to the layperson, Ackerman takes us on an exciting journey to understand this bewildering new reality, introducing us to many of the people and ideas now creating--perhaps saving--the future.The Human Ageis a surprising, optimistic engagement with the dramatic transformations that have shaped, and continue to alter, our world, our relationship with nature and our prospects for the future.

     The Complete Idiot's Guide(r) to Beekeeping has all the information a begin­ning beekeeper needs to know to start a hive and keep it buzzing. Expert beekeepers Dean Stiglitz and Laurie Herboldsheimer, owners of Golden Rule Honey, take readers step by step through the entire process-from information on the inhabitants of a hive and how it works to collecting bees, keeping them healthy, raising a queen, harvesting honey and wax, and stor­ing hives for the off- season.

    Yet this influence is not unidirectional, say the authors  of this fascinating book: people profoundly influence crow culture, ecology, and evolution as well. Examining the often surprising ways that crows and humans interact, John Marzluff and Tony Angell contend that those interactions reflect a process of “cultural coevolution.” They offer a challenging new view of the human-crow dynamic—a view that may change our thinking not only about crows but also about ourselves. Featuring more than 100 original drawings, the book takes a close look at the influences people have had on the lives of crows throughout history and at the significant ways crows have altered human lives. In the Company of Crows and Ravens illuminates the entwined histories of crows and people and concludes with an intriguing discussion of the crow-human relationship and how our attitudes toward crows may affect our cultural trajectory. As the authors state in their preface: “Crows and people share similar traits and social strategies. To a surprising extent, to know the crow is to know ourselves."

    It's about learning to eat properly for your health." -Vitor Belfort, UFC two-time world champion"Mike Dolce's the best in the business."-Chael Sonnen, UFC world title contender"Mike Dolce's knowledge of nutrition and strength & conditioning has led him to be one of the most highly sought-after coaches in the sport." -Joshua Carey, Bleacher Report"You can learn a lot from this man right here." -Ariel Helwani, AOL's MMAFighting.comABOUT THE DOLCE DIET: LIVING LEANCalled "the patron saint of weight cutting," Mike Dolce has coordinated the high-profile weight loss for many of the world's top athletes, including...* Quinton "Rampage" Jackson, UFC / Pride FC world champion* Vitor "The Phenom" Belfort, UFC two-time world champion* Thiago "Pitbull" Alves, UFC world title contender* Chael Sonnen WEC / UFC world title contender* Gray "Bully" Maynard, UFC world title contender* Nate "Rock" Quarry, UFC world title contender* Mike "Quicksand" Pyle, WEC world champion* Jay "Thorobred" Hieron, IFL world championAs well as fan favorites...* Michael "The Count" Bisping, The Ultimate Fighter 3 winner* Jake "Juggernaut" Ellenberger, UFC veteran* Ed "Shortfuse" Herman, The Ultimate Fighter 3 runner-up* Chris "The Crippler" Leben, UFC veteran* Duane "BANG" Ludwig, UFC & K-1 veteranand many more!For the first time in print, Mike Dolce shares the same the principles, recipes, and strength-training workouts he uses in MMA's elite fight camps and how they can be used by YOU!INSIDE you will learn:* Recipes used in MMA's top fight camps with gluten-free & vegan options* Easy to follow sample meal plans with gluten-free & vegan options* Strength & Conditioning exercises with instructions & photos* Workout plans used by today's top athletesWHAT PEOPLE ARE SAYING ABOUT THE DOLCE DIETThe Dolce Diet, three words about Living Lean: 1. Simple 2. Inspirational 3. Effective. Thank you, Mike Dolce! You've made staying in shape easy! ~STEWART M. The Dolce Diet, Love it! My Little-Boy-2-B has been on it for 5.5 months! This diet is truly amazing for moms pre & post baby! Yes, The DolceDiet is prego friendly! Plenty of the RIGHT kind of food that tastes great! ~THE H2H WAITRESSStarted two weeks ago. Lost 13 pounds so far. Yea! Love the recipes! So do my kids! Thank you! ~DAWN H.Body fat down 4% in 2 months?! Yessss! #LIVING LEAN ~MOLLY C.The Dolce Diet, started 410, down 50 lbs. so far. ~ JOSH W.The Dolce Diet, 13 lbs. lost in 4 weeks! People are asking what I'm doing...Telling them LIVING LEAN! ~MIKE S.Real talk! The Dolce Diet is the Einstein, da Vinci and Jesus of losing weight all wrapped up in one...gluten free wrap that is. ~MIKEY F.Another 5 (lbs. lost) on The Dolce Diet. 25 pounds down in 2 weeks, 100 to go! #LivingLean! ~JOHN P.

    She founded the Facebook group Extreme Couponing and Bargains UK (the second largest Facebook group in the world) and is on TikTok, Youtube and Instagram helping as many people as possible to save money too.This book contains all her best hacks and tips to save money and make money - simple, life-changing ideas for everyone.Holly has included her favourite hacks from the Extreme Couponing and Bargains UK community too, who inspired her to write this book. And has asked all her money-saving expert friends to contribute tips too.All the costly moments of everyday life are included, from supermarket shops to kids parties - even special occasions like weddings and Christmas.Discover lots of fun ways to get saving, find the bargains and make your money go further.

    In Beloved Beasts, acclaimed science journalist Michelle Nijhuis traces the movement’s history: from early battles to save charismatic species such as the American bison and bald eagle to today’s global effort to defend life on a larger scale.She describes the vital role of scientists and activists such as Aldo Leopold and Rachel Carson as well as lesser-known figures in conservation history; she reveals the origins of vital organizations like the Audubon Society and the World Wildlife Fund; she explores current efforts to protect species such as the whooping crane and the black rhinoceros; and she confronts the darker side of conservation, long shadowed by racism and colonialism.As the destruction of other species continues and the effects of climate change escalate, Beloved Beasts charts the ways conservation is becoming a movement for the protection of all species—including our own.

    Starting once again with fossils, he turns his gaze skyward, showing us how the entirety of the universe’s fourteen-billion-year history can be seen in our bodies. As he moves from our very molecular composition (a result of stellar events at the origin of our solar system) through the workings of our eyes, Shubin makes clear how the evolution of the cosmos has profoundly marked our own bodies. Fully illustrated with black and white drawings.

    Thanks largely to YouTube clips posted by the sloth orphanage in Costa Rica, sloths have attracted a vast audience of admirers. Instead of seeing them as ridiculous anachronisms of which we know little, they have turned into creatures considered by many to be the most endearing on earth.Over much the same period, scientific investigations have also changed our view of sloths. No longer are they seen as total misfits in the modern world but, in the words of one specialist sloth investigator, they are 'masters of an alternative lifestyle'.In this wonderfully entertaining celebration of this most unique of creatures, William Hartston reveals the fascinating history of the sloth, from the prehistoric ground sloth to modern pygmy sloths in Panama, explores the current state of the science of sloths and reveals the truth behind sloth behaviour.

    “What the hell do you want?” snarled Frogman at Raff Cody, as the boy stepped innocently on the reputed murderer’s property. Fifteen years old, Raff had only wanted to catch a glimpse of Frogman’s 1,000-pound alligator.Thus begins the epic story of Anthill, part thriller, part parable, which follows the adventures of Raff, a modern-day Huck Finn, whose improbable love of the “strange, beautiful, and elegant” world of ants ends up transforming his own life and the citizens of Nokobee County. Battling both snake bites and cynical relatives who just don’t understand his consuming fascination with the outdoors, Raff explores the pristine beauty of the Nokobee wildland. In doing so, he witnesses the remarkable creation and destruction of four separate ant colonies (“The Anthill Chronicles”)—whose histories are epics that unfold on picnic grounds—becoming a young naturalist in the process.An extraordinary undergraduate at Florida State University, Raff, despite his scientific promise, opts for Harvard Law School, believing that the environmental fight must be waged in the courtroom as well as the lab. Returning home a legal gladiator, Raff grows increasingly alarmed by the rapacious condo developers who are eager to pave and subdivide the wildlands surrounding the Chicobee River. But one last battle awaits him in his epic struggle. In a shattering ending that no reader will forget, Raff suddenly encounters the angry and corrupt ghosts of an old South he thought had all but disappeared, and he learns that “war is a genetic imperative,” not just for ants but for men as well.Part thriller, part parable, Anthill will not only transfix readers with its stunning twists and startling revelations but will also provide readers with new insights into the meaning of survival in our rapidly changing world.