Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    In this evocative work, she tells a tender, truthful, and reaffirming story of the fragile nature of love. A loving wife and doting mother, Cleo Grayson McCarthy has always put others first. Now, desperate to finish her novel, she convinces her husband that she needs to spend the summer at a borrowed cottage on Cameo Lake -- alone. But as she immerses herself in writing, Cleo can't help but be aware of the composer who lives across the lake. At night she hears music drifting from his house and senses he's a kindred spirit. A loner, Ben Turner is regarded suspiciously by the tight-knit lake community. But he and Cleo become fast friends, and when a painful betrayal leaves Cleo adrift, she finds unexpected comfort in Ben. Before she can determine if she should fight for her crumbling marriage, Cleo must look into her heart. And Ben, whose past still lies in shadows, must look into his.

    Design patterns are time-tested solutions to recurring problems, letting the designer build programs on solutions that have already proved effective Provides developers with more than a dozen ASP.NET examples showing standard design patterns and how using them helpsbuild a richer understanding of ASP.NET architecture, as well as better ASP.NET applications Builds a solid understanding of ASP.NET architecture that can be used over and over again in many projects Covers ASP.NET code to implement many standard patterns including Model-View-Controller (MVC), ETL, Master-Master Snapshot, Master-Slave-Snapshot, Facade, Singleton, Factory, Single Access Point, Roles, Limited View, observer, page controller, common communication patterns, and more

    ―Jacob Boudreau CTO of Stord | Forbes 30 Under 30 Joel's book and show provide incredible insights for young startup developers and fellow CTOs alike. Joel offers a human perspective and real practical advice on the challenges and opportunities facing every Modern CTO. ― Christian Saucier | Entrepreneur and P2P Systems Architect I've really come to respect what Joel is doing in the community. His podcast and book are filling a much needed hole and I'm excited to see what else the future has in store. ― Don Pawlowski Chief Technology Officer at University Tees Modern CTO Everything you need to know to be a Modern CTO. Developers are not CTOs, but developers can learn how to be CTOs. In Modern CTO, Joel Beasley provides readers with an in-depth road map on how to successfully navigate the unexplored and jagged transition between these two roles. Drawing from personal experience, Joel gives a refreshing take on the challenges, lessons, and things to avoid on this journey.Readers will learn how Modern CTOs: Manage deadlines Speak up Know when to abandon ship and build a better one Deal with poor code Avoid getting lost in the product and know what UX mistakes to watch out for Manage people and create momentum … plus much more Modern CTO is the ultimate book when making the leap from developer to CTO. Update: Kindle Formatting issues resolved 5/13/18. Thank you for the feedback.

    TCP/IP Protocol Suite teaches students and professionals, with no prior knowledge of TCP/IP, everything they need to know about the subject. This comprehensive book uses hundreds of figures to make technical concepts easy to grasp, as well as many examples, which help tie the material to the real-world. The second edition of TCP/IP Protocol Suite has been fully updated to include all of the recent technology changes in the field. Many new chapters have been added such as one on Mobile IP, Multimedia and Internet, Network Security, and IP over ATM. Additionally, out-of-date material has been overhauled to reflect recent changes in technology.

    Sooner or later, nearly all climbers get injured and it will be injuries that ultimately dictate how far you get in climbing, if you let them. Unfortunately, the data shows it takes over a decade just to get small proportions of medical research adopted in regular practice. Sourcing reliable and up to date advice on preventing and treating finger, elbow, shoulder and other climbing injuries is challenging to say the least. You need to be the expert, because there are so many strands of knowledge and practice to pull together to stay healthy as a climber, and no single source of advice to cover all of these. The book draws together both the cutting edge of peer reviewed sports medicine research, and the subtle concepts of changing your climbing habits and routine to prevent and successfully recover from injuries. It is a handbook on how to take care of yourself as a lifelong climbing athlete. By spanning the fields of climbing coaching, physiotherapy, sports medicine and behavioural science, it goes beyond the general advice on treating symptoms offered by sports medicine textbooks and into much more detail on technique and habits specific to climbing than the existing climbing literature base. You will learn how your current climbing habits are already causing your future injuries and what you can do to change that. If you are already injured, it will prevent you from prolonging your injury with the wrong climbing habits and rehabilitation choices. You will learn how the ingredients of prevention and good recovery come from wildly different sources and how you have been using only a fraction of them. Fully referenced throughout, the practical advice for diagnosis, rehabilitation and prevention of climbing injuries is drawn from up to date peer reviewed sports medicine research.

    Omnibus edition of five Alistair MacLean's novels: The Guns of Navarone, HMS Ulysses, Where Eagles Dare, Ice Station Zebra, When Eight Bells Toll.

    It follows standards-based principles, but also teaches readers ways around problems they are likely to face using (X)HTML.While XHTML is the "current" standard, the book still covers HTML because many people do not yet understand that XHTML is the official successor to HTML, and many readers will still stick with HTML for backward compatibility and simpler/informal Web pages that don't require XHTML compliance.The book teaches basic principles of usability and accessibility along the way, to get users into the mode of developing Web pages that will be available to as many viewers as possible from the start. The book also covers the most commonly used programming/scripting language -- JavaScript -- and provides readers with a roadmap of other Web technologies to learn after mastering this book to add more functionality to their sites.

    It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers' needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users.Understanding how ITIL can help you Getting to grips with ITIL processes and the service lifecycle Implementing ITIL into your day to day work Learn key skills in planning and carrying out design and implementation projects

    Learn Java Programming Fast with a unique Hands-On Project. Book 4 of the Learn Coding Fast Series. Covers Java 8. Have you always wanted to learn computer programming but are afraid it'll be too difficult for you? Or perhaps you know other programming languages but are interested in learning the Java language fast? This book is for you. You no longer have to waste your time and money trying to learn Java from boring books that are 600 pages long, expensive online courses or complicated Java tutorials that just leave you more confused and frustrated. What this book offers... Java for Beginners Complex concepts are broken down into simple steps to ensure that you can easily master the Java language even if you have never coded before. Carefully Chosen Java Examples Examples are carefully chosen to illustrate all concepts. In addition, the output for all examples are provided immediately so you do not have to wait till you have access to your computer to test the examples. Careful selection of topics Topics are carefully selected to give you a broad exposure to Java, while not overwhelming you with information overload. These topics include object-oriented programming concepts, error handling techniques, file handling techniques and more. In addition, new features in Java (such as lambda expressions and default methods etc) are also covered so that you are always up to date with the latest advancement in the Java language. Learn The Java Programming Language Fast Concepts are presented in a "to-the-point" style to cater to the busy individual. You no longer have to endure boring and lengthy Java textbooks that simply puts you to sleep. With this book, you can learn Java fast and start coding immediately. How is this book different... The best way to learn Java is by doing. This book includes a unique project at the end of the book that requires the application of all the concepts taught previously. Working through the project will not only give you an immense sense of achievement, it’ll also help you retain the knowledge and master the language. Are you ready to dip your toes into the exciting world of Java coding? This book is for you. Click the BUY button and download it now. What you'll learn: Introduction to Java - What is Java? - What software do you need to code Java programs? - How to install and run JDK and Netbeans? Data types and Operators - What are the eight primitive types in Java? - What are arrays and lists? - How to format Java strings - What is a primitive type vs reference type? - What are the common Java operators? Object Oriented Programming - What is object oriented programming? - How to write your own classes - What are fields, methods and constructors? - What is encapsulation, inheritance and polymorphism? - What is an abstract class and interface? Controlling the Flow of a Program - What are condition statements? - How to use control flow statements in Java - How to handle errors and exceptions - How to throw your own exception

    Written by A330 Captain, Bill Palmer, this book opens to understanding the actions of the crew, how they failed to understand and control the problem, and how the airplane works and the part it played. All in easy to understand terms.Addressed are the many contributing aspects of weather, human factors, and airplane system operation and design that the crew could not recover from. How each contributed is covered in detail along with what has been done, and needs to be done in the future to prevent this from happening again.Also see the book's companion website: UnderstandingAF447.com for supplemental materials referred to in the book or to contact the author.

    Naturally, that means John Walkenbach returns with a new edition of his bestselling VBA Programming book and covers all the methods and tools you need to know in order to program with Excel. With this comprehensive guide, Mr. Spreadsheet shows you how to maximize your Excel experience using professional spreadsheet application development tips from his own personal bookshelf.Featuring a complete introduction to Visual Basic for Applications and fully updated for the latest features of Excel 2013, this essential reference includes an analysis of Excel application development and is packed with procedures, tips, and ideas for expanding Excel's capabilities with VBA.Offers an analysis of Excel application development and a complete introduction to VBA Features invaluable advice from Mr. Spreadsheet himself, bestselling author John Walkenbach, who demonstrates all the techniques you need to create Excel applications, both large and small Covers navigating the Excel interface, formatting worksheets, interacting with other Office applications, working with collaboration tools, and using sample workbooks and John Walkenbach's award-winning Power Utility Pak to help enhance your Excel skills Provides tips, tricks, and techniques for expanding Excel's capabilities with VBA that you wont find anywhere else Excel 2013 Power Programming with VBA is packed with procedures, tips, and ideas for achieving Excel excellence with VBA.

    Compassionate, satirical, deeply insightful and humorous, these compelling novels have gained him millions of fans. Setting Free the Bears: Siggy and Hannes were disenchanted students and fellow conspirators. Astride a 700cc royal Enfield motorcycle, they roamed the Austrian countryside. When Gallen, a lovely hitchhiker, joined them, they zeroed in on the Vienna Zoo--and Siggy's dream: setting free the bears! The Water-Method Man: The acclaimed second novel by the author of the #1 international bestseller, A Prayer for Owen Meany. Fred "Bogus" Trumper is a wayward knight-errant in the battle of the sexes, and the pursuit of happiness. Yet, he stubbornly clings to the notion he'll make something of his life. The 158 Pound Marriage: Sometimes they looked at each other, aroused half out of their minds by the thought that each had just been making love with another, and it would be enough to make them want to do it--together--all over again. Well, almost enough.

    It isn’t easy to watch your daughter marry a man who’s twice her age, but Samantha Kiley holds her tongue. Wes seems like a good man, and it doesn’t hurt that he’s also a billionaire. She has no idea that she will soon be caught up in a May–December affair of her own that will set tongues wagging and complicate her idyllic small-town life. In Taste of Honey, a former nun revisits a decision that changed her life three decades ago. Gerry Fitzgerald kneels before the altar, moments away from the most important decision of her life. She is about to take her vows in the sisterhood of God, and yet she is not at peace. Doubt fills her heart and she is torn with guilt. She found illicit passion in the arms of Father Jim, and now she is pregnant with the baby they conceived. Is she ready to give up on having a family? And in Wish Come True, a young woman fights for freedom after being arrested for the murder of her sister. The world loves Monica Vincent, and her sister Anna has always tried to love her, too. Anna’s life is devoted to the Hollywood star; as her sister’s personal assistant, she spends her days answering Monica’s fan mail and catering to her every whim. But Monica is cruel, and when a car accident leaves her in a wheelchair, her treatment of Anna gets even worse. When Monica is found floating facedown in the swimming pool at her mansion, the police see the star’s sister as the likely culprit. To keep herself from jail, Anna digs for the truth, desperate to learn who killed the sister she hated.

    district attorney’s office finds a second home at Swanson’s Bar and Grille. Since his resignation from the D.A’s office, he’d done his best with small-time criminal cases. So, finding a place to drown his sorrows seemed appropriate. Lead dancer, Sally Sutton, kept the Mustang Club ahead of its competition. Fully packed until the lights went out, the Mustang Club was popular amongst business men and general party-animals. But ‘Mustang Sally’ hadn’t always lived her life in the limelight. Coming from a small Nebraska farm, her career aspirations had taken her along several small-time roles, before she was noticed. Sally was tight with some of the local police. Particularly Jim Rowinski, a SWAT team specialist who was gearing himself to becoming a homicide detective. Hot-headed and rash, he would do anything to get his way. When Joe Richards, a fifteen-year veteran is shot dead outside the Mustang Club, in Sally’s presence, Juan Javahn Thomas, notorious for his gang-banging lifestyle, is arrested. Homicide Lieutenant Tom Gallagher, Rowinski and Mary Delgado, the only female member of the arrest team, are present at the time of the arrest. To Solomon’s surprise, Judge Burton Lawler and D.A. Simon Lasker appoint him as the public defender in the case of Richards’s murder. Worse still, he was to go up against the prosecutor, Howard Ainsworth, the man who had taken his place as chief deputy, his arch-nemesis! In a bid to redeem himself, Solomon takes on the case. Ignoring all the insecurities that engulf him, he launches himself into the electrifying thrill of the courtroom. Working with his ally, Jimmy Johnson and going up against his former lover, Mary, Solomon’s task is taken up a notch. In the courtroom, as the trial unfolds, Solomon races against his opponent. Determination driving him, the details that unfold point to Sally knowing more than she originally let on. Bringing Sally back in under the heat of scrutiny, she breaks. It is all Solomon needs, yet the outcome is one no one was expecting…Prejudicial Error is a legal thriller filled with suspense that will keep you gripped until the very end. Bill Blum is an experienced attorney. Familiar with the ins and outs, and the pitfalls of criminal procedures, he presents a riveting, hard-hitting and authentic legal thriller, one that offers a fascinating insider’s look at the shifting political dynamics within the criminal justice system. Bill Blum has also written for a wide array of publications, including the Los Angeles Times, ABA Journal, The Nation and California Lawyer , hosted a radio talk show, and lectured widely. He lives in Los Angeles with his wife and family.