It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism.A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for asprin, but began their journey with Heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, McNabb details firsthand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.

    Combining the best of what Muslim, Jewish, and Christian cultures had to offer, al-Andalus and its successors influenced the rest of Europe in dramatic ways, from the death of liturgical Latin and the spread of secular poetry, to remarkable feats in architecture, science, and technology. The glory of the Andalusian kingdoms endured until the Renaissance, when Christian monarchs forcibly converted, executed, or expelled non-Catholics from Spain. In this wonderful book, we can finally explore the lost history whose legacy is still with us in countless ways. Author Biography: María Rosa Menocal is R. Selden Rose Professor of Spanish and Portuguese and head of the Whitney Humanities Center at Yale University. She lives in New Haven, CT.

    This books tells their story.

    Acclaimed as the definitive account of these epochal events, Diarmaid MacCulloch's award-winning history brilliantly recreates the religious battles of priests, monarchs, scholars, and politicians--from the zealous Martin Luther and his Ninety-Five Theses to the polemical John Calvin to the radical Igantius Loyola, from the tortured Thomas Cranmer to the ambitious Philip II. Drawing together the many strands of the Reformation and Counter-Reformation, and ranging widely across Europe and the New World, MacCulloch reveals as never before how these dramatic upheavals affected everyday lives--overturning ideas of love, sex, death, and the supernatural, and shaping the modern age.

    A conflict of unprecedented ferocity, it abruptly ended the relative peace and prosperity of the Victorian era, unleashing such demons of the twentieth century as mechanized warfare and mass death. It also helped to usher in the ideas that have shaped our times--modernism in the arts, new approaches to psychology and medicine, radical thoughts about economics and society--and in so doing shattered the faith in rationalism and liberalism that had prevailed in Europe since the Enlightenment. With The First World War, John Keegan, one of our most eminent military historians, fulfills a lifelong ambition to write the definitive account of the Great War for our generation.Probing the mystery of how a civilization at the height of its achievement could have propelled itself into such a ruinous conflict, Keegan takes us behind the scenes of the negotiations among Europe's crowned heads (all of them related to one another by blood) and ministers, and their doomed efforts to defuse the crisis. He reveals how, by an astonishing failure of diplomacy and communication, a bilateral dispute grew to engulf an entire continent.But the heart of Keegan's superb narrative is, of course, his analysis of the military conflict. With unequalled authority and insight, he recreates the nightmarish engagements whose names have become legend--Verdun, the Somme and Gallipoli among them--and sheds new light on the strategies and tactics employed, particularly the contributions of geography and technology. No less central to Keegan's account is the human aspect. He acquaints us with the thoughts of the intriguing personalities who oversaw the tragically unnecessary catastrophe--from heads of state like Russia's hapless tsar, Nicholas II, to renowned warmakers such as Haig, Hindenburg and Joffre. But Keegan reserves his most affecting personal sympathy for those whose individual efforts history has not recorded--"the anonymous millions, indistinguishably drab, undifferentially deprived of any scrap of the glories that by tradition made the life of the man-at-arms tolerable."By the end of the war, three great empires--the Austro-Hungarian, the Russian and the Ottoman--had collapsed. But as Keegan shows, the devastation ex-tended over the entirety of Europe, and still profoundly informs the politics and culture of the continent today. His brilliant, panoramic account of this vast and terrible conflict is destined to take its place among the classics of world history.With 24 pages of photographs, 2 endpaper maps, and 15 maps in text