Book by Speidel, William C

    Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

    Deep in the mountainous jungle of Malaysia the aboriginal Sng'oi exist on the edge of extinction, though their way of living may ultimately be the kind of existence that will allow us all to survive. The Sng'oi--pre-industrial, pre-agricultural, semi-nomadic--live without cars or cell phones, without clocks or schedules in a lush green place where worry and hurry, competition and suspicion are not known. Yet these indigenous people--as do many other aboriginal groups--possess an acute and uncanny sense of the energies, emotions, and intentions of their place and the living beings who populate it, and trustingly follow this intuition, using it to make decisions about their actions each day. Psychologist Robert Wolff lived with the Sng'oi, learned their language, shared their food, slept in their huts, and came to love and admire these people who respect silence, trust time to reveal and heal, and live entirely in the present with a sense of joy. Even more, he came to recognize the depth of our alienation from these basic qualities of life. Much more than a document of a disappearing people, Original Wisdom: Stories of an Ancient Way of Knowing holds a mirror to our own existence, allowing us to see how far we have wandered from the ways of the intuitive and trusting Sng'oi, and challenges us, in our fragmented world, to rediscover this humanity within ourselves.

    In this classic collection of meditations on the wonders of this region, Austin generously shares “such news of the land, of its trails and what is astir in them, as one lover of it can give to another.” Her vivid writings capture the landscape—from burnt hills to sun-baked mesas—as well as the rich variety of plant and animal life, and the few human beings who inhabit the land, including cattlemen, miners, and Paiute Indians. This Modern Library Paperback Classic is set from the original 1903 edition.

    In it, Wendell Berry argues that good farming is a cultural development and spiritual discipline. Today’s agribusiness, however, takes farming out of its cultural context and away from families. As a result, we as a nation are more estranged from the land—from the intimate knowledge, love, and care of it. Sadly, as Berry notes in his Afterword to this third edition, his arguments and observations are more relevant than ever. We continue to suffer loss of community, the devaluation of human work, and the destruction of nature under an economic system dedicated to the mechanistic pursuit of products and profits. Although “this book has not had the happy fate of being proved wrong,” Berry writes, there are good people working “to make something comely and enduring of our life on this earth.” Wendell Berry is one of those people, writing and working, as ever, with passion, eloquence, and conviction.

    A brilliant exploration into the soiled heart of the American trash can.Into our trash cans go dead batteries, dirty diapers, bygone burritos, broken toys, tattered socks, eight-track cassettes, scratched CDs, banana peels … But where do these things go next? In a country that consumes and then casts off more and more, what actually happens to the things we throw away?

    Half of all species could disappear by the end of the century, and scientists now concede that most of America’s endangered animals will survive only if conservationists keep rigging the world around them in their favor. So Mooallem ventures into the field, often taking his daughter with him, to move beyond childlike fascination and make those creatures feel more real. Wild Ones is a tour through our environmental moment and the eccentric cultural history of people and wild animals in America that inflects it—from Thomas Jefferson’s celebrations of early abundance to the turn-of the-last-century origins of the teddy bear to the whale-loving hippies of the 1970s. In America, Wild Ones discovers, wildlife has always inhabited the terrain of our imagination as much as the actual land.The journey is framed by the stories of three modern-day endangered species: the polar bear, victimized by climate change and ogled by tourists outside a remote northern town; the little-known Lange’s metalmark butterfly, foundering on a shred of industrialized land near San Francisco; and the whooping crane as it’s led on a months-long migration by costumed men in ultralight airplanes. The wilderness that Wild Ones navigates is a scrappy, disorderly place where amateur conservationists do grueling, sometimes preposterous-looking work; where a marketer maneuvers to control the polar bear’s image while Martha Stewart turns up to film those beasts for her show on the Hallmark Channel. Our most comforting ideas about nature unravel. In their place, Mooallem forges a new and affirming vision of the human animal and the wild ones as kindred creatures on an imperfect planet.With propulsive curiosity and searing wit, and without the easy moralizing and nature worship of environmental journalism’s older guard, Wild Ones merges reportage, science, and history into a humane and endearing meditation on what it means to live in, and bring a life into, a broken world.

    Here, the Lummi and Nooksack Indian people fish and farm, hermits pay their debts in sockeye salmon, and miners track gold-bearing streams.Here, too, is the intimate, murderous tale of three men. Clare Fishburn believes that greatness lies in store for him. John Ireland Sharp, an educated orphan, abandons hope when he sees socialists expel the Chinese workers from the region. Beal Obenchain, who lives in a cedar stump, threatens Clare Fishburn's life.A killer lashes a Chinese worker to a wharf piling at low tide. Settlers pour in to catch the boom the railroads bring. People give birth, drown, burn, inherit rich legacies, and commit expensive larcenies. All this takes place a hundred years ago, when these vital, ruddy men and women were ''the living.''

    It's true that Milwaukee's German accent was unmistakable in the 1880s; it was the Beer Capital of the World; and it's the home of the steam shovels that dug the Panama Canal the engines that powered the New York City subway system, and the motorcycles that made Harley-Davidson an American legend.But the stereotypes don't begin to convey the richness of Milwaukee's past. They don't describe the five citizens killed by the state militia as they marched for the eight-hour day. The Jewish community leader who wrote The Settlement Cookbook. The Italian priest who led the local crusade for civil rights in the 1960s. The railroad promoter who bribed an entire state legislature. The Socialists who made Milwaukee the best-governed big city in America. Allis-Chalmers and Pabst Blue Ribbon. Summerfest and Irish Fest. Golda Meir. Carl Sandburg. Robin Yount.The Making of Milwaukee tells all those stories and a great many more. Well-written, superbly organized, and lavishly illustrated, it is sure to be the standard reference for many years to come.

    But it didn't stop him from exploring the American West. Here Wallace Stegner, a Pulitzer Prize-winner, gives us a thrilling account of Powell's struggle against western geography and Washington politics. We witness the successes and frustrations of Powell's distinguished career, and appreciate his unparalleled understanding of the West.<

    We assumed we could control the biological productivity of salmon and 'improve' upon natural processes that we didn't even try to understand. We assumed we could have salmon without rivers." --from the introductionFrom a mountain top where an eagle carries a salmon carcass to feed its young to the distant oceanic waters of the California current and the Alaskan Gyre, salmon have penetrated the Northwest to an extent unmatched by any other animal. Since the turn of the twentieth century, the natural productivity of salmon in Oregon, Washington, California, and Idaho has declined by eighty percent. The decline of Pacific salmon to the brink of extinction is a clear sign of serious problems in the region.In Salmon Without Rivers, fisheries biologist Jim Lichatowich offers an eye-opening look at the roots and evolution of the salmon crisis in the Pacific Northwest. He describes the multitude of factors over the past century and a half that have led to the salmon's decline, and examines in depth the abject failure of restoration efforts that have focused almost exclusively on hatcheries to return salmon stocks to healthy levels without addressing the underlying causes of the decline. The book:describes the evolutionary history of the salmon along with the geologic history of the Pacific Northwest over the past 40 million yearsconsiders the indigenous cultures of the region, and the emergence of salmon-based economies that survived for thousands of yearsexamines the rapid transformation of the region following the arrival of Europeanspresents the history of efforts to protect and restore the salmonoffers a critical assessment of why restoration efforts have failedThroughout, Lichatowich argues that the dominant worldview of our society -- a worldview that denies connections between humans and the natural world -- has created the conflict and controversy that characterize the recent history of salmon; unless that worldview is challenged and changed, there is little hope for recovery. Salmon Without Rivers exposes the myths that have guided recent human-salmon interactions. It clearly explains the difficult choices facing the citizens of the region, and provides unique insight into one of the most tragic chapters in our nation's environmental history.

    Indians appear at the time of contact, are involved in fighting or treaties, and then seem to vanish, usually onto reservations. In Native Seattle, Coll Thrush explodes the commonly accepted notion that Indians and cities-and thus Indian and urban histories-are mutually exclusive, that Indians and cities cannot coexist, and that one must necessarily be eclipsed by the other. Native people and places played a vital part in the founding of Seattle and in what the city is today, just as urban changes transformed what it meant to be Native.On the urban indigenous frontier of the 1850s, 1860s, and 1870s, Indians were central to town life. Native Americans literally made Seattle possible through their labor and their participation, even as they were made scapegoats for urban disorder. As late as 1880, Seattle was still very much a Native place. Between the 1880s and the 1930s, however, Seattle's urban and Indian histories were transformed as the town turned into a metropolis. Massive changes in the urban environment dramatically affected indigenous people's abilities to survive in traditional places. The movement of Native people and their material culture to Seattle from all across the region inspired new identities both for the migrants and for the city itself. As boosters, historians, and pioneers tried to explain Seattle's historical trajectory, they told stories about Indians: as hostile enemies, as exotic Others, and as noble symbols of a vanished wilderness. But by the beginning of World War II, a new multitribal urban Native community had begun to take shape in Seattle, even as it was overshadowed by the city's appropriation of Indian images to understand and sell itself.After World War II, more changes in the city, combined with the agency of Native people, led to a new visibility and authority for Indians in Seattle. The descendants of Seattle's indigenous peoples capitalized on broader historical revisionism to claim new authority over urban places and narratives. At the beginning of the twenty-first century, Native people have returned to the center of civic life, not as contrived symbols of a whitewashed past but on their own terms.In Seattle, the strands of urban and Indian history have always been intertwined. Including an atlas of indigenous Seattle created with linguist Nile Thompson, Native Seattle is a new kind of urban Indian history, a book with implications that reach far beyond the region.Replaced by ISBN 9780295741345

    Traveling through the dizzying expanse of geologic time—from prehistoric art in Norwegian sea caves, to the blue depths of the Greenland ice cap, to a deep-sunk "hiding place" where nuclear waste will be stored for 100,000 years to come—Underland takes us on an extraordinary journey into our relationship with darkness, burial, and what lies beneath the surface of both place and mind.Global in its geography and written with great lyricism, Underland speaks powerfully to our present moment. At once ancient and urgent, this is a book that will change the way you see the world.

    In Beloved Beasts, acclaimed science journalist Michelle Nijhuis traces the movement’s history: from early battles to save charismatic species such as the American bison and bald eagle to today’s global effort to defend life on a larger scale.She describes the vital role of scientists and activists such as Aldo Leopold and Rachel Carson as well as lesser-known figures in conservation history; she reveals the origins of vital organizations like the Audubon Society and the World Wildlife Fund; she explores current efforts to protect species such as the whooping crane and the black rhinoceros; and she confronts the darker side of conservation, long shadowed by racism and colonialism.As the destruction of other species continues and the effects of climate change escalate, Beloved Beasts charts the ways conservation is becoming a movement for the protection of all species—including our own.

    The unforgiving territory along the Bering Strait had long been home to humans—the Inupiat and Yupik in Alaska, and the Yupik and Chukchi in Russia—before Americans and Europeans arrived with revolutionary ideas for progress. Rapidly, these frigid lands and waters became the site of an ongoing experiment: How, under conditions of extreme scarcity, would the great modern ideologies of capitalism and communism control and manage the resources they craved?Drawing on her own experience living with and interviewing indigenous people in the region, as well as from archival sources, Demuth shows how the social, the political, and the environmental clashed in this liminal space. Through the lens of the natural world, she views human life and economics as fundamentally about cycles of energy, bringing a fresh and visionary spin to the writing of human history.Floating Coast is a profoundly resonant tale of the dynamic changes and unforeseen consequences that immense human needs and ambitions have brought, and will continue to bring, to a finite planet.