In the summer of 1977, entrepreneurial Warner Brothers chairman Steve Ross assembled the best soccer players from across the globe to play for the Cosmos. Pele, the German superstar Franz Beckenbauer, Johan Neeskens, Giorgio Chinaglia, Brazil's 1970 World Cup-winning captain Carlos Alberto, Werner Roth, Roberto Cabanas, and many others all donned Cosmos jerseys and became instant celebrities in the process. The Cosmos quickly became the hottest ticket in town and the Cosmos players soon became enmeshed in a world of millionaires, gangsters, groupies, glamour, power struggles, alcoholic excess, drugs, and fistfights.Published to coincide with the World Cup in June 2006, Once in a Lifetime is the thrilling story of America's first flirtation with the world's most popular game.