The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    After too many tours in Afghanistan and Iraq, I’d checked out—on everyone and everything—on life. Ex-navy SEAL. Totally broken man. I’d hit rock bottom so many times, I was sure I was about to fall straight to hell. It would be a welcome reprieve. Then she found me. Beautiful, insane and more broken than I was. She needed my help. I needed her humanity.How she found me was anyone’s guess. But she had. She needed rescuing. She needed a hero. I was none of those things. But for the first time in many years, I wanted to be. I wanted to be her hero.Georgia…Becoming an undercover agent for the CIA had been my dream until everything went wrong—wildly wrong. Trapped in a cage with nothing to do but anticipate more torture from the ones I was supposed to trust, I had no choice but to escape—again. This time I’d succeed or die trying.They’d turned me into a beast and it was time to show them exactly what I could do.Finding the beautiful man who could help me end my pain was something I’d never expected—or wanted. It was a complication for normal people. I wasn’t normal. I would never be normal.Could two broken pieces make a whole? Could we truly disappear with the government hunting us down like animals? He was Beauty and I was the Beast. Happily ever afters didn’t happen for people like us.Or did they?

    Siobhan Monahan is back in Seattle raising the daughter they conceived that night. When she accidentally overhears her emergency room patients speaking about a planned attack on her city, she’s on alert and scared for herself, her daughter and the people of the city. Her first instinct is to get her daughter to safety and then call and old friend she’d met on active duty, Hank Patterson who owns a security firm, Brotherhood Protectors. He sends some of his men to keep her safe and to help thwart the attack before people are killed. One of his men just happens to be her one-night-stand from six years. Boy is he surprised. J.B. Wayne, aka Atlas, has been with the brotherhood for five years after an injury sidelined him from the Navy SEALs. When his boss sends him to protect a woman and her family in Seattle, he’s surprised to find the woman he could never forget and she has a daughter with blue eyes, just like his. Temporarily setting aside his anger that Siobhan didn’t tell him he had a daughter, Atlas joins forces with Siobhan to discover the source and target of the pending attack, racing against time to stop the mercenaries before someone gets hurt. Working together rekindles their attraction and gives Atlas a chance to know his daughter. When the job is done, he’s determined to remain a part of their lives.

    What was once ridiculed and dismissed is now being confirmed again and again as Icke, a figure of fun for so long, is acknowledged as a man way ahead of his time.