Though the answers may seem simple, their profound implications make the prisoner's dilemma one of the great unifying concepts of science. Watching players bluff in a poker game inspired John von Neumann--father of the modern computer and one of the sharpest minds of the century--to construct game theory, a mathematical study of conflict and deception. Game theory was readily embraced at the RAND Corporation, the archetypical think tank charged with formulating military strategy for the atomic age, and in 1950 two RAND scientists made a momentous discovery.Called the prisoner's dilemma, it is a disturbing and mind-bending game where two or more people may betray the common good for individual gain. Introduced shortly after the Soviet Union acquired the atomic bomb, the prisoner's dilemma quickly became a popular allegory of the nuclear arms race. Intellectuals such as von Neumann and Bertrand Russell joined military and political leaders in rallying to the preventive war movement, which advocated a nuclear first strike against the Soviet Union. Though the Truman administration rejected preventive war the United States entered into an arms race with the Soviets and game theory developed into a controversial tool of public policy--alternately accused of justifying arms races and touted as the only hope of preventing them.A masterful work of science writing, Prisoner's Dilemma weaves together a biography of the brilliant and tragic von Neumann, a history of pivotal phases of the cold war, and an investigation of game theory's far-reaching influence on public policy today. Most important, Prisoner's Dilemma is the incisive story of a revolutionary idea that has been hailed as a landmark of twentieth-century thought.

    "Matt is possibly the most well-traveled person I know...His knowledge and passion for understanding the world is unrivaled, and never fails to amaze me." —Mark Manson, New York Times bestselling author of The Subtle Art of Not Giving a F*ckTen Years a Nomad is New York Times bestselling author Matt Kepnes’ poignant exploration of wanderlust and what it truly means to be a nomad. Part travel memoir and part philosophical look at why we travel, it is filled with aspirational stories of Kepnes' many adventures. New York Times bestselling author of How to Travel the World on $50 a Day, Matthew Kepnes knows what it feels like to get the travel bug. After meeting some travelers on a trip to Thailand in 2005, he realized that living life meant more than simply meeting society's traditional milestones, such as buying a car, paying a mortgage, and moving up the career ladder. Inspired by them, he set off for a year-long trip around the world before he started his career. He finally came home after ten years. Over 500,000 miles, 1,000 hostels, and 90 different countries later, Matt has compiled his favorite stories, experiences, and insights into this travel manifesto. Filled with the color and perspective that only hindsight and self-reflection can offer, these stories get to the real questions at the heart of wanderlust. Travel questions that transcend the basic "how-to," and plumb the depths of what drives us to travel — and what extended travel around the world can teach us about life, ourselves, and our place in the world.Ten Years a Nomad is for travel junkies, the travel-curious, and anyone interested in what you can learn about the world when you don’t have a cable bill for a decade or spend a month not wearing shoes living on the beach in Thailand.

    Kobe-ologists will devour this book, reveling in the anecdotes about his intensity & the engaging game recaps." —Associated Press“Every superhero needs an origin story.” –Jeff PearlmanThe inside look at one of the most captivating and consequential figures in our culture—with never-before-heard interviews.Kobe Bryant’s death in January 2020 did more than rattle the worlds of sports and celebrity. The tragedy of that helicopter crash, which also took the life of his daughter Gianna, unveiled the full breadth and depth of his influence on our culture, and by tracing and telling the oft-forgotten and lesser-known story of his early life, The Rise promises to provide an insight into Kobe that no other analysis has.In The Rise, readers will travel from the neighborhood streets of Southwest Philadelphia—where Kobe’s father, Joe, became a local basketball standout—to the Bryant family’s isolation in Italy, where Kobe spent his formative years, to the leafy suburbs of Lower Merion, where Kobe’s legend was born. The story will trace his career and life at Lower Merion—he led the Aces to the 1995-96 Pennsylvania state championship, a dramatic underdog run for a team with just one star player—and the run-up to the 1996 NBA draft, where Kobe’s dream of playing pro basketball culminated in his acquisition by the Los Angeles Lakers.In researching and writing The Rise, Mike Sielski had a terrific advantage over other writers who have attempted to chronicle Kobe’s life: access to a series of never-before-released interviews with him during his senior season and early days in the NBA. For a quarter century, these tapes and transcripts preserved Kobe’s thoughts, dreams, and goals from his teenage years, and they contained insights into and told stories about him that have never been revealed before.This is more than a basketball book. This is an exploration of the identity and making of an icon and the effect of his development on those around him—the essence of the man before he truly became a man.

    Now revised and updated to include expanded coverage of monetary policy, this volume traces the history of macroeconomics and the evolution of macroeconomic thought and the resulting theory and policy.

    These innovators across a variety of fields – from the arts to finance to tech – reveal that they’re more thoughtful, purposeful and assertive as leaders because they learned from their mistakes, not because they never made any. Interviewees include:* Cheryl Strayed, bestselling author of Wild* Anna Holmes, founding editor of Jezebel.com * Kim Gordon, founding member of the band Sonic Youth* Joanna Barsch, Director Emeritus of McKinsey & Company* Carol Dweck, Stanford psychology professor* Ruth Ozeki, New York Times bestselling author of Tale for the Time BeingAnd many more Ideal for millenials just starting their careers, for women seeking to advance at work, or for anyone grappling with issues of perfectionism, Mistakes I Made at Work features fascinating and surprising anecdotes, as well as tips for readers.

    But in just two years' time, Stoops achieved the seemingly impossible: winning a national championship and returning the struggling Sooners to their powerhouse status, churning out NFL talent, Heisman Trophy winners and conference championships, bowl wins and national title runs on a regular basis.During his 18 seasons at OU, his record was a remarkable 190-48. At only age 56, at the peak of his career, he stunned the college football world by walking away.For the first time, Bob opens up about his career alongside the evolution of the game itself. From his unlikely emergence as a star player at the University of Iowa, to his coaching apprenticeships under giants like Hayden Fry, Bill Snyder, and Steve Spurrier, Stoops recounts how the game he fell in love with as a boy has evolved into a billion-dollar business often compromised by recruiting wars, aggressive agents, overzealous boosters and alumni, and the emergence of the CEO head coach rather than mentor and teacher. Bob holds nothing back while explaining why it was time to step away from the game--and players--he still loves.Told with a rare combination of sincerity, vulnerability, and pure heart, No Excuses is both an engaging and eye-opening football memoir and an unprecedented portrait of a coach of one of the greatest legacy programs in the history of the college game.

    The most successful people have one thing in common, the power to flip five internal "switches." We all have these five switches, and when activated, they are the secret to fuel success, create happiness, and conquer anything. The Lemonade Life is filled with inspirational and practical advice that will teach you:Why you should write yourself a $10 million checkWhy your career depends on the Greek alphabetWhy you need ikigai in your lifeHow Judge Judy can help you have better work meetingsHow these twenty questions will change your lifeLearn from the entrepreneur who failed 5,126 times before becoming a billionaire, the fourteenth-century German monk who helped reinvent Domino's Pizza, the technology visionary who asked himself the same question every morning, the country music icon who bought more than one hundred million books, and the ice cream truck driver who made $110,237 in less than one hour.With powerful stories and actionable lessons, this book will profoundly change the way you live, lead, and work. Your path to greatness starts with a simple choice. Everyday, you're choosing to live one of two lives: the Lemon Life or the Lemonade Life. Which life will you lead?

    It:Incorporates the "Business Model Canvas" as the organizing principle for startup hypothesesProvides separate paths and advice for web/mobile products versus physical productsOffers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channelsAnd teaches a "new math" for startups: "metrics that matter for fueling growth"The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year?What's the right distribution channel for your product?How to get traffic to your web site? …and how to activate customers or users on arrival?Who are the right "first customers," and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development ChecklistsIt's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.

    Joe sold his book only through direct response advertising...a book that sold over 3 million copies without ever being available in a bookstore! "The Lazy Man's Way to Riches" is Joe's philosophy on life, and how to live it richly, successfully, joyously and lazily. It is a wonderful step by step marketing guide that will work for any business - so clearly written it has been used as marketing text by companies, colleges, and universities worldwide. It is now a classic in both the Self-Help/Personal Development and the Direct Response Marketing fields. This Rare, Original 1973 Limited Edition direct from Joe Karbo's original Publishing Company is a classic that belongs in everyone's Success library!

    There, one man and his five brilliant sons made their fortune as court agents to a royal prince. It would take Napoleon’s earth-shattering quest to conquer Europe to scatter the five brothers to the four winds, but when the dust of war settled, there was a Rothschild brother and a Rothschild bank in five cities: London, Paris, Frankfurt, Naples, and Vienna. The era of haute finance had begun, and the legend of a banking dynasty more powerful than any royal family in history was established. In this book, you will follow the progress of the Rothschild family through the centuries. Their ranks included not only bankers and financiers but doctors, scientists, bomb experts, and collectors who amassed not only some of the finest art collections in Europe, but also one of the finest bug collections. Find out for yourself how the Rothschilds prevented wars, crowned and uncrowned kings, helped win the battle of Waterloo, looked down their noses at Nazis, and established a Jewish homeland in Palestine.

    Gail "Gayatri" Tredwell was there every step of the way—from early devotee to head female disciple, ever-present personal attendant, handmaiden, whipping post, and unwilling keeper of some devastating secrets.At age nineteen, when she was a happy-go-lucky, adventurous lass from Australia. Because she became fluent in the Malayalam language and had continual intimate proximity to Amma for twenty years, Tredwell is uniquely capable of portraying this famous woman. The book evokes the joys of early devotional life and vibrant images of rural India. Through Tredwell's eyes, we watch a modest and traditional ashram metastasize into a business-oriented, bustling, mega-international organization. We also see how such a dizzying rise created vast opportunity for abuse, deceit, and hypocrisy. And, at the end, Gail's flight to a new life.

    Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness."Moving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork’s CEO built and grew his company along with Neumann’s relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools.Culminating in a day-by-day account of the five weeks leading up to WeWork’s botched IPO and Neumann’s dramatic ouster, Wiedeman exposes the story of the company’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. Billion Dollar Loser is the first book to indelibly capture the highly leveraged, all-blue-sky world of American business in President Trump’s first term, and also offers a sober reckoning with its fallout as a new era begins.

    Giant corporations collapse overnight. Newspapers are being swallowed. Stock prices plummet with a tweet. Governments are losing control. The old familiarities are tumbling down and a strange new social order is rising in their place. More crime now happens online than offline. Facebook has grown bigger than any state, bots battle elections, technologists have reinvented democracy and information wars are breaking out around us. New mines produce crypto-currencies, coders write policy, and algorithms shape our lives in more ways than we can imagine. What is going on?For centuries, writers and thinkers have used power as a prism through which to view and understand the world at moments of seismic change. The Death of the Gods is an exploration of power in the digital age, and a journey in search of the new centres of control today. From a cyber-crime raid in suburbia to the engine rooms of Silicon Valley, and from the digital soldiers of Berkshire to the hackers of Las Vegas, pioneering technology researcher Carl Miller traces how power – the most important currency of all – is being transformed, fought over, won and lost. As power escapes from its old bonds, he shows us where it has gone, the shape it now takes and how it touches each of our lives.Astounding opportunities are at our fingertips. But are we more powerful as individuals than ever before? Or more controlled?

    Mary Morris was on the verge of a well-earned sabbatical, but instead she endured three months in a wheelchair, two surgeries, and extensive rehabilitation. On Easter Sunday, when she was supposed to be in Morocco, Morris was instead lying on the sofa reading Death in Venice, casting her eyes over these words again and again: "He would go on a journey. Not far. Not all the way to the tigers." Disaster shifted to possibility and Morris made a decision. When she was well enough to walk again (and her doctor wasn't sure she ever would), she would go "all the way to the tigers."So begins a three-year odyssey that takes Morris to India in search of the world's most elusive apex predator. Her first lesson: don't look for a tiger because you won't find it--you look for signs of a tiger. And all unseen tigers, hiding in the bush, are referred to as "she." Morris connects deeply with these magnificent and highly endangered animals, and her weeks on tiger safari also afford a new understanding of herself.Written in over a hundred short chapters, All the Way to the Tigers offers an elegiac, wry, and wise look at a woman on the road and the glorious, elusive creature she seeks.

    Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens , where Sigourney Weaver wore a pair of Reebok Alien Stompers.  Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.