Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    In his gripping and controversial new work, New York Times bestselling author Steven Pinker shows that despite the ceaseless news about war, crime, and terrorism, violence has actually been in decline over long stretches of history. Exploding myths about humankind's inherent violence and the curse of modernity, this ambitious book continues Pinker's exploration of the essence of human nature, mixing psychology and history to provide a remarkable picture of an increasingly enlightened world.

      Along the way, he reveals the untold story of Hans Asperger, the father of Asperger’s syndrome, whose “little professors” were targeted by the darkest social-engineering experiment in human history; exposes the covert campaign by child psychiatrist Leo Kanner to suppress knowledge of the autism spectrum for fifty years; and casts light on the growing movement of "neurodiversity" activists seeking respect, support, technological innovation, accommodations in the workplace and in education, and the right to self-determination for those with cognitive differences.

    Good friends and sometime rivals William Fleisher, Frank Bender, and Richard Walter decided one day over lunch that something had to be done, and pledged themselves to a grand quest for justice. The three men invited the greatest collection of forensic investigators ever assembled, drawn from five continents, to the Downtown Club in Philadelphia to begin an audacious quest: to bring the coldest killers in the world to an accounting. Named for the first modern detective, the Parisian eugène François Vidocq-the flamboyant Napoleonic real-life sleuth who inspired Sherlock Holmes-the Vidocq Society meets monthly in its secretive chambers to solve a cold murder over a gourmet lunch. The Murder Room draws the reader into a chilling, darkly humorous, awe-inspiring world as the three partners travel far from their Victorian dining room to hunt the ruthless killers of a millionaire's son, a serial killer who carves off faces, and a child killer enjoying fifty years of freedom and dark fantasy. Acclaimed bestselling author Michael Capuzzo's brilliant storytelling brings true crime to life more realistically and vividly than it has ever been portrayed before. It is a world of dazzlingly bright forensic science; true evil as old as the Bible and dark as the pages of Dostoevsky; and a group of flawed, passionate men and women, inspired by their own wounded hearts to make a stand for truth, goodness, and justice in a world gone mad.

    In one of the first recognized mass murderers, he terrorized some of London’s poorest and most vulnerable residents and brutally killed a series of women before seeming to disappear. Police investigative practices were in their infancy at the time, and without sophisticated tools, London’s forces of order were unable to catch the criminal. More than 100 years later, his true identity is still unknown, and the hunt for Jack the Ripper has consumed many an armchair sleuth. By reading this book, you, too, will be able to take part in a now-historic search for a murderer who has never been brought to justice. Step back in time to 1888 and try to discover, if you can, the man who was Jack the Ripper. Scroll to the top of the page and click Add To Cart to read more about this extraordinary chapter of history

    She examines the physical basis of our emotions and searches for the answer to one of the most enduring mysteries in modern science: How does the brain create a unique, subjective experience for each one of us?Utilizing cutting-edge research and compelling personal anecdotes, Greenfield reveals that emotions, triggered by individual life experiences, are the very foundation upon which our brains build our unique minds. In this absorbing, lyrical exploration, Dr. Greenfield presents a provocative new theory that provides an illuminating glimpse into the human brain and reveals the astonishing essence of who we are."This is one of those rare books that can make a reader happy to have been led to think."-Booklist

    In The Anatomy of Violence, Raine dissects the criminal mind with a fascinating, readable, and far-reaching scientific journey into the body of evidence that reveals the brain to be a key culprit in crime causation.  Raine documents from genetic research that the seeds of sin are sown early in life, giving rise to abnormal physiological functioning that cultivates crime. Drawing on classical case studies of well-known killers in history—including Richard Speck, Ted Kaczynski, and Henry Lee Lucas—Raine illustrates how impairments to brain areas controlling our ability to experience fear, make good decisions, and feel guilt predispose us to violence. He contends that killers can actually be coldhearted: something as simple as a low resting heart rate can give rise to violence. But arguing that biology is not destiny, he also sketches out provocative new biosocial treatment approaches that can change the brain and prevent violence.  Finally, Raine tackles the thorny legal and ethical dilemmas posed by his research, visualizing a futuristic brave new world where our increasing ability to identify violent offenders early in life might shape crime-prevention policies, for good and bad. Will we sacrifice our notions of privacy and civil rights to identify children as potential killers in the hopes of helping both offenders and victims? How should we punish individuals with little to no control over their violent behavior? And should parenting require a license? The Anatomy of Violence offers a revolutionary appraisal of our understanding of criminal offending, while also raising provocative questions that challenge our core human values of free will, responsibility, and punishment.From the Hardcover edition.

    She ended up becoming so closely connected to Anonymous that the tricky story of her inside–outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.The narrative brims with details unearthed from within a notoriously mysterious subculture, whose semi-legendary tricksters—such as Topiary, tflow, Anachaos, and Sabu—emerge as complex, diverse, politically and culturally sophisticated people. Propelled by years of chats and encounters with a multitude of hackers, including imprisoned activist Jeremy Hammond and the double agent who helped put him away, Hector Monsegur, Hacker, Hoaxer, Whistleblower, Spy is filled with insights into the meaning of digital activism and little understood facets of culture in the Internet age, including the history of “trolling,” the ethics and metaphysics of hacking, and the origins and manifold meanings of “the lulz.”

    Lieberman traces the field from its birth as a mystic pseudo-science through its adolescence as a cult of "shrinks" to its late blooming maturity — beginning after World War II — as a science-driven profession that saves lives. With fascinating case studies and portraits of the luminaries of the field — from Sigmund Freud to Eric Kandel — Shrinks is a gripping and illuminating read, and an urgent call-to-arms to dispel the stigma of mental illnesses by treating them as diseases rather than unfortunate states of mind.“A lucid popular history...At once skeptical and triumphalist. It shows just how far psychiatry has come.” —Julia M. Klein, Boston Globe

    "Katherine Ramsland has brilliantly captured the insights and drama of some fascinating cases" (Dr. Henry Lee) in her previous bestselling books. Now she examines the case histories of twelve of the most notorious serial killers of the last one hundred years, and answers the questions: What clues did they leave behind? How were they eventually caught? How was each twist and turn of their crimes matched by the equally compelling weapons of science and logic? From exploring the nineteenth century's earliest investigative tools to remarkable twenty-first century CSI advances, The Devil's Dozen provides a fascinating window into the world of those who kill-and those who dedicate their lives to bringing them to justice.

    Confused and humiliated, Nina did as she was told, and the health officer performed a hasty (and invasive) examination and quickly diagnosed her with gonorrhea. Though Nina insisted she could not possibly have an STI, she was coerced into committing herself to the Bay City Detention Hospital, a facility where she would spend almost three miserable months subjected to hard labor, exploitation, and painful injections of mercury.Nina McCall was one of many women unfairly imprisoned by the United States government throughout the twentieth century. The government locked up tens, probably hundreds, of thousands of women and girls--usually without due process--simply because officials suspected these women were prostitutes, carrying STIs, or just "promiscuous."This discriminatory program, dubbed the "American Plan," lasted from the 1910s into the 1950s, implicating a number of luminaries, including Eleanor Roosevelt, John D. Rockefeller Jr., Earl Warren, and even Eliot Ness, while laying the foundation for the modern system of women's prisons. In some places, vestiges of the Plan lingered into the 1960s and 1970s, and the laws that undergirded it remain on the books to this day.Scott Stern tells the story of this almost forgotten program through the life of Nina McCall. Her story provides crucial insight into the lives of countless other women incarcerated under the American Plan. Stern demonstrates the pain and shame felt by these women and details the multitude of mortifications they endured, both during and after their internment. Yet thousands of incarcerated women rioted, fought back against their oppressors, or burned their detention facilities to the ground; they jumped out of windows or leapt from moving trains or scaled barbed-wire fences in order to escape. And, as Nina McCall did, they sued their captors. In an age of renewed activism surrounding harassment, health care, prisons, women's rights, and the power of the state, this virtually lost chapter of our history is vital reading.

     The world-renowned psychologist Timothy Wilson shows us how to redirect the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change. Fascinating, groundbreaking, and practical, Redirect demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives. "There are few academics who write with as much grace and wisdom as Timothy Wilson. Redirect is a masterpiece." -- Malcolm Gladwell

    When all was said and done, Gilbert Joseph Bland, Jr., had become the Al Capone of cartography. 20 illustrations throughout.

    William Maples can deduce the age, gender, and ethnicity of a murder victim, the manner in which the person was dispatched, and, ultimately, the identity of the killer.  In Dead Men Do Tell Tales, Dr. Maples revisits his strangest, most interesting, and most horrific investigations, from the baffling cases of conquistador Francisco Pizarro and Vietnam MIAs to the mysterious deaths of President Zachary Taylor and the family of Czar Nicholas II.

    Night Falls Fast is tragically timely: suicide has become one of the most common killers of Americans between the ages of fifteen and forty-five.An internationally acknowledged authority on depressive illnesses, Dr. Jamison has also known suicide firsthand: after years of struggling with manic-depression, she tried at age twenty-eight to kill herself. Weaving together a historical and scientific exploration of the subject with personal essays on individual suicides, she brings not only her remarkable compassion and literary skill but also all of her knowledge and research to bear on this devastating problem. This is a book that helps us to understand the suicidal mind, to recognize and come to the aid of those at risk, and to comprehend the profound effects on those left behind. It is critical reading for parents, educators, and anyone wanting to understand this tragic epidemic.