He's strong. And he's incredibly disciplined. But it takes more than physical strength to compete and win at an elite level. It takes incredible mental and spiritual toughness as well. And it is the precise balance of all three that makes Rich Froning a champion. In First, readers come alongside Rich as he trains for and competes in back-to-back-to-back CrossFit World Championships. Along the way, Rich shares invaluable training tips, motivational techniques, and spiritual insights that, in keeping with the CrossFit philosophy, will prepare you to respond to any real-life physical, mental and spiritual challenge.

    He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world’s most gruelling sport can work equally well for golfers, lawyers, artists, entrepreneurs—anyone who’s willing to commit totally to becoming better than the best. By Chasing Excellence, you’ll discover how extraordinary it’s possible for you to be.

    Ori Hofmekler’s Maximum Muscle, Minimum Fat pulls out of the pack by focusing on the biological principles that dictate muscle gain and fat loss. Written for the widest readership–competitive athletes, bodybuilders, trainers, martial artists, sports nutritionists and coaches, dieters, and anyone concerned about their health–the book builds on the concepts popularized in The Warrior Diet. Author Hofmekler describes in simple, lay terms how under-eating and fasting can trigger an anabolic switch that stimulates growth and rejuvenation; how to reengineer the body at the cellular level to burn fat and build muscles; and how to naturally manipulate the body’s hormones for rapid muscle fusion and faster fat breakdown. Maximum Muscle, Minimum Fat offers smart strategies for taking advantage of hunger to stimulate growth, burn fat, and boost brain power; techniques for turning insulin into a muscle builder instead of a fat gainer; and methods for shattering training and diet plateaus–in the process enhancing metabolic function, improving performance, and increasing the capacity to gain, and sustain, prime health.From the Trade Paperback edition.