The brand they created – at first against tremendous odds and restrictive norms – injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan: Inside India’s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.

    This book brings together some of his nastiest and most irreverent pieces. Witty, sharp and brutally honest, this collection is certain to delight and provoke readers of all ages.

    Written with verve and extraordinary access to primary sources in several languages, Icon of Evil is the definitive account of the man who during World War II was called “the führer of the Arab world” and whose ugly legacy lives on today.In 1921, the beneficiary of an appointment the British would live to regret, Haj Amin al-Husseini became the mufti of Jerusalem, the most eminent and influential Islamic leader in the Middle East. For years, al-Husseini fomented violence in the region against the Jews he loathed and wished to destroy. Forced out in 1937, he eventually found his way to the country whose legions he desperately wished to join: Nazi Germany.Here, with new and disturbing details, David G. Dalin and John F. Rothmann show how al-Husseini ingratiated himself with his hero, Adolf Hitler, becoming, with his blonde hair and blue eyes, an “honorary Aryan,” while dreaming of being installed Nazi leader of the Middle East. Al-Husseini would later recruit more than 100,000 Muslims in Europe to fight in divisions of the Waffen-SS, and obstruct negotiations with the Allies that might have allowed four thousand Jewish children to escape to Palestine. Some believe that al-Husseini even inspired Hitler to implement the Final Solution. At war’s end, al-Husseini escaped indictment at Nuremberg and was harbored in France before being given a hero’s welcome in Egypt.Icon of Evil chronicles al-Husseini’s postwar relationships with such influential Islamic figures as the radical theoretician Sayyid Qutb and Saddam Hussein’s powerful uncle, General Khairallah Talfah, and his crucial mentoring of the young Yasser Arafat. Finally, it provides compelling evidence that al-Husseini’s actions and writings serve as inspirations today to the leaders of Hamas, Hezbollah, and other terrorist organizations pledged to destroy Israel and the United States.Revelatory and unsettling, Icon of Evil reveals an essential character in the worst crimes of the modern era. It is an important addition to our understanding of the past, present, and future of radical Islam.

     Today Lipton means tea. However, in his time Sir Thomas Lipton was known for much more. Raised in desperate poverty, he became rich beyond his wildest dreams. He built a global empire of markets, factories, plantations, and stockyards. And his colorful pursuit of the America's Cup trophy made him a beloved figure on both sides of the Atlantic. In A Full Cup, Michael D'Antonio tells the tale of this larger- than-life figure. Beginning with a journey across the United States just after the Civil War, Thomas J. Lipton developed the ambition and learned the business techniques that helped him create the first chain of grocery stores. Wealthy before the age of thirty, he set his sights on the tea trade, and soon his name became synonymous with his product. Lipton's great business success makes for a compelling story of innovation and achievement. Moreover, though, Lipton's most intriguing creation was a public persona-one of the first formed with the help of a modern mass media-that appealed to millions of ordinary people, as well as the elites in America and Europe. Concocting simple stunts like elephant parades, Lipton mastered the new art of obtaining free publicity. With shameless self-promotion, he became one of the world's most eligible bachelors, a patron of the poor, and ultimately reached legendary heights when he revived the competition for the America's Cup. With one losing attempt after another, the gallant Lipton, who didn't even know how to sail his own yacht, became ever more popular. D'Antonio's biography brings to vivid life this remarkable figure.

    The McDonaldization of Society, Revised New Century Edition discusses how McDonaldization and the broader process of globalization (in a new Chapter 8), are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of McDonald′s and other fast food franchises, shopping malls, and similar commercial entities. Their impact is examined in the post-September 11, 2001 era.

    a profound reappraisal and a gripping read' Christopher Clark'There is no better guide to Marx than Gareth Stedman Jones' Economist'Rich and deeply researched' John GrayAs the nineteenth century unfolded, its inhabitants had to come to terms with an unparalleled range of political, economic, religious and intellectual challenges. Distances shrank, new towns sprang up, and ingenious inventions transformed the industrial landscape. It was an era dominated by new ideas about God, human capacities, industry, revolution, empires and political systems - and above all, the shape of the future.One of the most distinctive and arresting contributions to this debate was made by Karl Marx, the son of a Jewish convert in the Rhineland and a man whose entire life was devoted to making sense of the hopes and fears of the nineteenth century world. Gareth Stedman Jones's impressive biography explores how Marx came to his revolutionary ideas in an age of intellectual ferment, and the impact they had on his times. In a world where so many things were changing so fast, would the coming age belong to those enthralled by the events which had brought this world into being, or to those who feared and loathed it?This remarkable book allows the reader to understand as never before the world of ideas which shaped Marx's world - and in turn made Marx shape our own.