No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    As personal issues and an obsessive nature threaten her career, Alex follows a lead onto the Emerald Adventure, a cruise ship heading to the Bahamas for five days. But the killer's on board, and it's only a matter of time before someone else dies.Little Girl LostTen years after her parents’ death, Bridget Dubois returns to her hometown of Belle Dame, North Carolina. Her younger sister, Holly, is missing, and Bridget is determined to discover her whereabouts. No one knows what happened to Holly, so when Bridget starts to hear Holly’s voice in her head, she becomes the only one who has a chance of finding her little sister.

    Meanwhile, Deputies Andi Pelton and Boyd Ordrew clash as they investigate Jared Hansen, a boy caught with rifles and a paranoid plan to kill his schoolmates. Their problem? Jared, a great kid, a school leader, has no previous problems. Ordrew’s convinced Jared’s a mass shooter-in-waiting, but Andi’s not. Ed joins their search for whatever caused his radical transformation from great kid to psychotic killer. It’s a race against time: Magnus grows more irrational and homicidal, Jared's insanity may not be controlled before it’s too late, and Ed’s risky plan to save the boy may destroy his relationship with Andi. Nobody’s Safe Here, a psychological thriller, tells the story of a community of ordinary, decent people facing terrifying mysteries.

    Making things worse, the man responsible walks on a technicality.Shortly after, Alex is recruited into a secret organization that targets criminals who manage to skirt the system and remain untouchable despite their obvious guilt. He becomes one of their best operatives, making a comfortable living supplemented with the satisfaction that he is ridding society of some of its worst elements.A hack into the organization’s personnel files and an assigned target, who is not a criminal, changes everything. Alex survives an attempt on his life but learns the rest of the team, with the exception of their receptionist, has been eliminated.With both the FBI and assassins on his trail, it is up to Alex to protect the receptionist while searching for whomever pulled the plug on the organization. Encountering challenges every step of the way, he follows any clue that will lead him to a chance for PAYBACK.

    The ensuing murder investigation is plagued with interference from above and several false leads frustrate the investigators. But slowly they unravel the mystery and unveil a story of resentment and greed. The detective team is led by DCI. Matthew Prior and his partner, Siobhan Williams. He is a gritty and determined veteran and she his perfect counterpart. He is happily married and she, despite being physically attractive, frightens most men off with her sharp brain and wit. Despite all the hurdles put in their way they gradually get to the truth. In the process they uncover a world of deviance and cruelty rooted in the deep past.

      Navy pilot Jake Grafton took the fight to the enemy in the Vietnam War, winning the Congressional Medal of Honor and becoming a legend in the military community. But now he must navigate life both in the cockpit and in the halls of power as he finds himself on the front lines of a new kind of war . . .  The Intruders: In this sequel to Flight of the Intruder, Grafton is stationed in the South Pacific on the USS Columbia, where his new mission is to educate an unruly group of Marines in the art of flying from an aircraft carrier. They better be fast learners, because they’ll have to work together to survive against an enemy unlike any they’ve ever faced.   “In the realm of today’s military fiction, Mr. Coonts’s The Intruders is as good as they come.” —The Dallas Morning News  The Minotaur: Grafton is heading up a top-secret stealth bomber program at the Pentagon when a series of mysterious deaths occurs, leading him on a manhunt within the US government for a Soviet mole code-named the “Minotaur.” If he can’t find the traitor, Grafton could lose far more than just his career . . .   “Wildly inventive.” —Ocala Star-Banner  Under Siege: In this New York Times bestseller, when a vicious drug lord is captured and brought to Washington, DC, for trial, his fanatically loyal private army prepares to launch an attack on the United States—and its president. The only man who can stop the bloodshed and take down the assassins is Jake Grafton.   “Will keep you glued to your seat on a roller-coaster ride of adventure.” —USA Today  The Red Horseman: As the USSR falls, newly appointed intelligence chief Jake Grafton knows that even as one threat falls, several more are waiting to get their hands on the former Soviet nuclear arsenal. And as he tries to stop a possible Armageddon, someone who is supposed to be on Grafton’s side is working to make sure he fails.   “Quick-firing excitement, plot, and action . . . Coonts at his best.” —The Dallas Morning News

    And you're now being framed for it. Only the person framing you is a cop... Davy Johnson is a young man from the wrong side of the tracks with a target on his back. After a spell in prison he is trying to make a life for himself but one cop won’t leave him alone, following him around and carting him off to the station just for the fun of it. The harassment turns sinister when Davy witnesses his nemesis overstep the mark with a local junkie – and makes the mistake of telling him he’s been seen. What happens next sees Davy framed for a string of murders with no one to help him but the gang leader he turned his back on when he got out of jail – but what will he want in return? With the help of an ex con and a local cabbie Davy goes on the run to prove his innocence but as the body count rises he discovers a connection between what’s happening now and a tragedy involving his father many years before. Will he be able to work out the truth from the lie in time to save the killer’s next victim? Scottish crime fiction with a sting in the tail...

    Against this backdrop, space exploration is on the cusp of new technological breakthroughs. Jim Atteberry, a mid-30s English professor at City College in San Francisco, spends his free time listening for alien signals on the amateur radio astronomy bands. His life as a single parent to his precocious daughter is turned upside-down when he hears an intelligent cry for help from the Ross 128 system and realizes we are not alone. First Contact This signal unleashes a chain of events pitting Jim and his brilliant, mysterious colleague Kate against a power-hungry scientist with his own secret agenda. Jim must learn the truth about the signal, the strange disappearance of his wife Janet, and the meaning of true love before it's too late in this first contact science fiction thriller. The Human Side of Hard Science Fiction The Crying of Ross 128 is a sci fi mystery thriller and will appeal to fans of Robert J. Sawyer, Ted Dekker, Michael Crichton, and Ursula Le Guin. As well, readers of Star Trek will recognize the human side of hard science fiction presented here.This is the first book in the Ross 128 Science Fiction First Contact Trilogy.

    This e-book is a completely new way to learn Brazilian Portuguese vocabulary fast - and for free! Start speaking Brazilian Portuguese in minutes with the powerful learning methods you will master in this book.The vocabulary words you’ll find in Learn BrazilianPortuguese - Word Power 101 were hand selected by our Brazilian Portuguese language teachers as the top 101 most frequently used words in the Brazilian Portuguese language. With each entry, you’ll see the word and a vibrant image to help remember the meaning. You’ll hear the word (separate free download) to master the pronunciation. Then you’ll see how the word is actually used in everyday speech with sample sentences and phrases. Learning Brazilian Portuguese vocabulary has never been easier!In this book, you’ll get: - 101 of the most frequently used Brazilian Portuguese vocabulary words - Audio with authentic native Brazilian Portuguese pronunciation *Supplementary mp3 audio files are a separate download - Vibrant photos and images to help memorization - Useful and practical sample sentences and phrases Purchase Learn BrazilianPortuguese - Word Power 101 today to start mastering Brazilian Portuguese vocabulary in the fastest, easiest and most fun way possible!

     The Earth is in ruins. Cities and nations destroyed. Those who survive the onslaught succumb to the cold blackness of winter. A handful of machines finally emerge into the light, lost and directionless. They are the last remnants of civilisation. Brant is a synthetic - a machine who has the appearance and emotions of the humans who made him. He is hunted across the wasteland by cruel scavengers known as Marauders who are intent on cannibalising his body to prolong their own lives. Brant carries a great burden as he tries to return home: a secret that can change the world. Against the unforgiving desert, the twisted denizens of this new world and his own dark past he needs to find a way back at any cost.

    He's looking forward to learning the craft, renewing last year's friendships, and above all, to seeing Jaime, and finally asking her to be his girlfriend.But before he even gets to see her, one of their own is violently attacked. JB goes on the hunt, and the students learn about his troubled past, which changes their views of him forever. As their project, they create Rabbit in Red's most terrifying and disturbing challenge yet, Hellfire, and use it to recruit a new class of horror students.Then the bodies start piling up, and the mysteries become more and more dangerous. Is this another one of JB's dark games-within-a-game, or will Rabbit in Red--and everyone in it--burn in the end

    As the Ten Plains King lays siege to the mysterious kingdom of the Riln, the Healer realises that if he is to survive, he has to think and fight like a soldier. But Chalos isn't a soldier. He doesn't even own a sword. To make matters worse, the famed Wielder of Aphazail, a mage of extraordinary power, has come to the aid of the Riln... and is slaughtering the invaders in droves. Empires clash, gods walk, kingdoms tremble and sorcery carves a bright and blazing path across an ancient and mysterious land... a path that leads to HEALER'S RUIN.

     Experience the gripping first entry in the action-packed Barrett Mason Thriller series! Barrett Mason’s mission was simple: help an Iranian biochemist defect. Extract him to the States then learn the darkest secrets of the Ayatollah’s weapons programs. Iran's deadliest spies would try to kill them along the way, but Barrett never shied away from a fight. Everything was going fine until Barrett was caught in a spy’s worst nightmare: his own side tried to kill him. Trapped between two sides full of expertly trained, cold-blooded killers means standing his ground is suicide. And running will only get him so far. But Barrett Mason never lays down. Not when failure means unleashing the deadliest weapons known to man. He'll fight to get his revenge, or he’ll die trying. Fans of Clancy's Jack Ryan, Child's Jack Reacher, Ludlum's Jason Bourne, and LT Ryan's Jack Noble will be hooked by the heart-pounding, life-or-death adventures of Barrett Mason. Other books in the Barrett Mason Thriller series Book 0: The Lost Son Book 1: Matador Book 2: Tyrant

    Only a sociopath would frame a random stranger without a second’s hesitation, yes?The hunt is on to find the suitcase’s owner and retrieve the diamond. But the search leads to much more than she’d bargained for. What she finds imperils not only her life, but that of her fourteen-year-old cousin—the one who has an unnatural ability to open safes.If Viviana can’t conquer her demons, she’ll spend the rest of her life in prison. That is, if the mob doesn’t kill her first.The Day Before Yesterday’s Thief may be read as a standalone book or as a prequel to the Eric Beckman series.

     Ryan Drake was your typical teenager - until his parents were coldly murdered in their house as he cowered in his bedroom. The killer roamed free, and Ryan ran away to heal. Now it's several years later, and Ryan Drake has returned. But he's not healed - he's back for revenge. He's determined to serve his own brand of justice to shake the demons that haunt him. But as he gets closer to the killer, Ryan learns that avenging his parents' death isn't going to be so easy - and he might find himself with a target on his back.