The secret? The revolutionary concept that the battle of the bulge is won not through deprivation and discipline, but by making a series of simple food swaps that can save you hundreds – if not thousands – of calories a day.  EAT THIS, NOT THAT! is the only book that holds the food industry accountable for the surreptitious loads of sugar, fat, and sodium stuffed into foods that were once reliable sources of lean nutrition. It arms you with the savvy tricks and insider information you need to eat well in today’s dangerous food landscape. With EAT THIS, NOT THAT! you're the expert in every eating situation, from the frozen food aisle to your favorite fast food joint to your local sports bar. You control your food universe--and lose the pounds you want--because, unlike every other customer, you'll know the smart choices to make--instantly!  Now get this: The pressure from EAT THIS, NOT THAT! is actually reshaping the food landscape to your benefit! Since it’s original publication in 2007, here’s how some restaurants have responded: · Baskin Robbins eliminated its 2,300-calorie Heath Bar Shake.· Outback Steakhouse downsized its Aussie Cheese Fries from 2,900 calories to 2,140 calories.· Macaroni Grill replaced the 1,120-calorie Kids’ Double Mac ‘n’ Cheese with a more reasonable 670-calorie version.· Restaurants such as Quiznos, Red Lobster, and Olive Garden began publishing nutritional information for the first time ever.· And that’s just to name a few!

    His popular chain of ’wichcraft sandwich shops is known for crafting sandwiches with high-quality fresh ingredients prepared to Colicchio’s exacting standards. And since the first ’wichcraft opened in 2003, diners can’t seem to get enough.In ’wichcraft, Colicchio shares the shops’ secrets with step-by-step recipes for all their best-loved offerings. You’ll learn how to create new classics like Roasted Turkey with Avocado, Bacon, Onion Marmalade, and Mayonnaise, and Sicilian Tuna with Fennel, Black Olives, and Lemon; and elevate basic cold cuts through imaginative combinations like Smoked Ham with Avocado and Butter, and Salami with Marinated Cauliflower and Bitter Greens. Routine staples are refashioned into unforgettable meals, like Onion Frittata with Roasted Tomato and Cheddar, and Slow-Roasted Pork with Red Cabbage, Jalapeños, and Mustard. ’wichcraft is stuffed with sandwiches like these, and many more, that will add something special to both your lunchbox and your life. With 100 full-color photographs, recipes for pantry items including dressings and condiments, and a host of sandwich cookies and ice cream treats to round out your meals, this is the book to get a little ’wichcraft magic going in your own kitchen.