Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple


Max Chafkin - 2013
    is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?ABOUT THE AUTHORMax Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.

The Impractical Cabinetmaker: Krenov on Composing, Making, and Detailing


James Krenov - 1979
    In this volume, first published in 1979, Krenov invites the reader into his workshop, where he shares his techniques and uncompromising approach to craftsmanship, along with thoughts about his work and its place in the world. Photo sequences show how Krenov composes a cabinet directly in the wood, without dimensioned drawings. He also discusses working with shop-sawn veneers, the technique of fitting curved doors, and the problems of accuracy and mistakes. The book concludes with a detailed exploration of three furniture projects: a curved showcase cabinet, a writing table with drawer, and a chess table.

Zen of eBook Formatting: A Step-by-step Guide To Format eBooks for Kindle and EPUB


Guido Henkel - 2014
    Formatter to New York Times bestselling writers and indie authors alike, Henkel makes the process understandable and easy to follow for anyone.Whether you want to create an eBook for Kindle, or you want to format your manuscript as an ePub file, "Zen of eBook Formatting" is the perfect companion for the task.“Zen of eBook Formatting” covers the entire process from basic clean-up of the manuscript to basic HTML tagging, all the way to advanced features, and error-checking, teaching you the skills necessary to give your own eBooks the professional polish they deserve.Here is a look at the Table of Contents, to give you an impression of the breadth of subjects covered in the book. Table of Contents Preface Introduction 1 - The Road to Right 2 - Data Structure 3 - Cleaning Up the Manuscript 4 - From Word Processor to Programming Editor 5 - General Techniques 6 - Advanced Techniques 7 - eBook Generation 8 - eBooks Outside the Box Parting Thoughts Appendices Note:I would like to point out that the “Look Inside” preview is currently garbled and the formatting is off. Amazon is aware of the problem and working on it, hopefully rectifying the error in their previewer as soon as possible. I think it is important o point out that the formatting in the actual eBook is working correctly and does not suffer from the same flaws.

Converting to Judaism: How to Become a Jew (an Introduction to Judaism and Being Jewish)


Rachel Zahl - 2014
    Regularly priced at $4.99. Read on your PC, Mac, smart phone, tablet or Kindle device. So, you want to convert to Judaism? That’s great! You have to understand, though, that Judaism is not only a religion but is also a way of life. Jews consider themselves as one big family. Hence, to have a proper perspective about everything, you’ll have to mentally orient yourself that you’re trying to find a way in as a productive member of that Jewish family. You should also brace yourself for a long struggle ahead of you because converting to Judaism is not a walk in the park. This book will provide you with an excellent introduction to Judaism as well as what to expect during your conversion process, including lots of great tips and pointers that will help along the way. Here Is A Preview Of What You'll Learn... The Basic Beliefs of Judaism Important Practices of Judaism Celebrated Jewish Holidays Steps on How to Become a Jew Pointers for Converts Much, much more! Download your copy today! Tags: convert to Judaism, converting to Judaism, conversion to Judaism, how to become a jew, becoming a Jew, become a Jew, I want to become a Jew, I want to convert to Judaism, how to convert to Judaism, introduction to Judaism, being Jewish, how to be Jewish, Judaism beliefs, practice Judaism, practicing Judaism, how to become a Jew, Jewish convert, converting to Jew, convert to become a Jew, Jewish beliefs, Jewish customs, Jewish traditions, Jewish calendar, Jewish holidays, Jewish rituals, how to be Jewish, Jewish religious beliefs, becoming Jewish, Jewish celebrations, Jewish customs and traditions, Jewish baptism, Jewish practices, Jewish information, Jews religion, Jews, Jew, Judaism, Jew religion, becoming a Jew, Jews and Judaism, Jews culture, become a Jew, what is Judaism, Judaism beliefs, torah, Jewish commandments, introduction to Judaism, Jewish religion, Jewish religious beliefs, religion of Judaism, convert Judaism, converting questions, converting religion, converting religions, how to convert to Judaism, how to convert

Story: Substance, Structure, Style, and the Principles of Screenwriting


Robert McKee - 1997
    Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience. In Story, McKee expands on the concepts he teaches in his $450 seminars (considered a must by industry insiders), providing readers with the most comprehensive, integrated explanation of the craft of writing for the screen. No one better understands how all the elements of a screenplay fit together, and no one is better qualified to explain the "magic" of story construction and the relationship between structure and character than Robert McKee.