I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to: - Get 1,000,000+ downloads from mobile app store marketing - Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring - Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing - Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses - Create a successful mobile app business I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses. You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I've coached. This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs. I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today. The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business. Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!

    The Mikado Method is a process for surfacing the dependencies in a codebase, so that you can systematically eliminate technical debt and get things done.It gets its name from a simple game commonly known as "pick-up sticks." You start with a jumbled pile of sticks. The goal is to remove the Mikado, or Emperor, stick without disturbing the others. Players carefully remove sticks one at a time, leaving the rest of the heap intact, slowly exposing the Mikado. The game is a great metaphor for eliminating technical debt—carefully extracting each intertwined dependency until you're able to successfully resolve the central issue and move on.The Mikado Method is a book by the creators of this process. It describes a pragmatic, straightforward, and empirical method to plan and perform non-trivial technical improvements on an existing software system. The method has simple rules, but the applicability is vast. As you read, you'll practice a step-by-step system for identifying the scope and nature of your technical debt, mapping the key dependencies, and determining the safest way to approach the "Mikado"-your goal. A natural byproduct of this process is the Mikado Graph, a minimalistic, relevant, just-in-time roadmap and information radiator that reflects deep understanding of how your system works.

    Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success.This is the first developer-focused book on bandit algorithms, which were previously described only in research papers. You’ll quickly learn the benefits of several simple algorithms—including the epsilon-Greedy, Softmax, and Upper Confidence Bound (UCB) algorithms—by working through code examples written in Python, which you can easily adapt for deployment on your own website.Learn the basics of A/B testing—and recognize when it’s better to use bandit algorithmsDevelop a unit testing framework for debugging bandit algorithmsGet additional code examples written in Julia, Ruby, and JavaScript with supplemental online materials

    Written by the developer of the Ruby project Prawn, this concise book explains how to design beautiful APIs and domain-specific languages with Ruby, as well as how to work with functional programming ideas and techniques that can simplify your code and make you more productive. You'll learn how to write code that's readable, expressive, and much more.Ruby Best Practices will help you:Understand the secret powers unlocked by Ruby's code blocks Learn how to bend Ruby code without breaking it, such as mixing in modules on the fly Discover the ins and outs of testing and debugging, and how to design for testability Learn to write faster code by keeping things simple Develop strategies for text processing and file management, including regular expressions Understand how and why things can go wrong Reduce cultural barriers by leveraging Ruby's multilingual capabilities This book also offers you comprehensive chapters on driving code through tests, designing APIs, and project maintenance. Learn how to make the most of this rich, beautiful language with Ruby Best Practices.

    This book offers concrete examples and exercises in the dynamic and versatile Python language to demonstrate and reinforce these concepts. Learn the basic tools to start writing the programs that interest you, and get a better understanding of what software can (and cannot) do. When you're finished, you'll have the necessary foundation to learn any programming language or tackle any software project you choose. With a focus on programming concepts, this book teaches you how to:Understand the core features of all programming languages, including: variables, statements, decisions, loops, expressions, and operatorsReuse code with functionsUse library code to save time and effortSelect the best data structure to manage complex dataWrite programs that talk to the WebShare your data with other programsWrite programs that test themselves and help you avoid embarrassing coding errors.Contents Intro xxiii1 Starting to Code: Finding Your Way2 Textual Data: Every String Has Its Place3 Functions: Let’s Get Organized4 Data Files and Arrays: Sort It Out5 Hashes and Databases: Putting Data in Its Place6 Modular Programming: Keeping Things Straight7 Building a Graphical User Interface: Going All Gooey8 GUIs and Data: Data Entry Widgets8 1/2 Exceptions and Message Boxes: Get the Message? 9 Graphical Interface Elements: Selecting the Right Tool10 Custom Widgets and Classes: With an Object in MindAppendix i Leftovers: The Top Ten Things (We Didn’t Cover)

    "The Rails(TM) 3 Way"is the only comprehensive, authoritative guide to delivering production-quality code with Rails 3. Pioneering Rails expert Obie Fernandez and a team of leading experts illuminate the entire Rails 3 API, along with the idioms, design approaches, and libraries that make developing applications with Rails so powerful. Drawing on their unsurpassed experience and track record, they address the real challenges development teams face, showing how to use Rails 3 to maximize your productivity. Using numerous detailed code examples, the author systematically covers Rails 3 key capabilities and subsystems, making this book a reference that you will turn to again and again. He presents advanced Rails programming techniques that have been proven effective in day-to-day usage on dozens of production Rails systems and offers important insights into behavior-driven development and production considerations such as scalability. Dive deep into the Rails 3 codebase and discover why Rails is designed the way it is--and how to make it do what you want it to do.This book will help youLearn what's new in Rails 3 Increase your productivity as a web application developer Realize the overall joy in programming with Rails Leverage Rails' powerful capabilities for building REST-compliant APIs Drive implementation and protect long-term maintainability using RSpec Design and manipulate your domain layer using Active Record Understand and program complex program flows using Action Controller Master sophisticated URL routing concepts Use Ajax techniques via Rails 3 support for unobtrusive JavaScript Learn to extend Rails with popular gems and plugins, and how to write your own Extend Rails with the best third-party plug-ins and write your own Integrate email services into your applications with Action Mailer Improve application responsiveness with background processing Create your own non-Active Record domain classes using Active Model Master Rails' utility classes and extensions in Active Support

    Running examples and case studies highlight new concepts and alternative approaches to program design.

    In cultivating a deep understanding and appreciation of Objective-C, its frameworks and ecosystem, one is able to create apps that delight and inspire users. Combining articles from NSHipster.com with new essays, this book is the essential guide for modern iOS and Mac OS X developers.

    They get frustrated losing their scroll position; they get annoyed waiting for refresh; they struggle to reorient themselves on every new page. And the list goes on. With asynchronous JavaScript and XML, known as "Ajax," you can give them a better experience. Once users have experienced an Ajax interface, they hate to go back. Ajax is new way of thinking that can result in a flowing and intuitive interaction with the user.Ajax in Action helps you implement that thinking--it explains how to distribute the application between the client and the server (hint: use a "nested MVC" design) while retaining the integrity of the system. You will learn how to ensure your app is flexible and maintainable, and how good, structured design can help avoid problems like browser incompatibilities. Along the way it helps you unlearn many old coding habits. Above all, it opens your mind to the many advantages gained by placing much of the processing in the browser. If you are a web developer who has prior experience with web technologies, this book is for you. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    This guide offers a friendly way to master Node fundamentals with clear and concise information you can use right away.Built on Google’s V8 JavaScript engine, Node offers high performance and easy scalability for server-side applications. Learning Node walks you through the differences and parallels between client-side and server-side programming, with practical examples of programming and deployment.* Quickly learn how to install and deploy Node* Understand how to use Node and related components to build sites and applications efficiently* Manage Node modules with npm* Create pages easily with template systems* Apply client-side skills, tools, and techniques on the server* Maintain a connection between browser and server with web sockets

    These techniques deal with real programs and they are realistically illustrated, using the C and Awk languages. Bentley also provides the reader with some tricks of the programmer's trade, like a collection of rules of thumb and hints for finding simple solutions to hard problems.These essays also originally appeared in the author's column in Communication of the ACM, and have been substantially revised, incorporating new sections, problems, and reader comments.

    Savvy Java developers know that not all testing is created equal. In addition to traditional functional testing, many shops are adopting developer testing techniques such as unit testing. Specific, automated tests are created to verify the accuracy and function of code while or even before it's written - to catch bugs early.Unit Testing in Java teaches how to write good tests that are concise and to the point, useful, and maintainable. This book focuses on tools and practices specific to Java. It introduces emerging techniques like specification by example and behavior-driven development, and shows how to add robust practices into developers' toolkits.Table of ContentsI. FOUNDATIONS1. The promise of good tests2. In search of good3. Test doublesII. CATALOG4. Readability5. Maintainability6. TrustworthinessIII. DIVERSIONS7. Testable design8. Writing tests in other JVM languages9. Speeding up test executionsAppendix A: JUnit primerAppendix B: Extending JUnitIndex

    You’ll learn how each of these platform-agnostic patterns work, when they might be useful in the cloud, and what impact they’ll have on your application architecture. You’ll also see an example of each pattern applied to an application built with Windows Azure.The patterns are organized into four major topics, such as scalability and handling failure, and primer chapters provide background on each topic. With the information in this book, you’ll be able to make informed decisions for designing effective cloud-native applications that maximize the value of cloud services, while also paying attention to user experience and operational efficiency.Learn about architectural patterns for:Scalability. Discover the advantages of horizontal scaling. Patterns covered include Horizontally Scaling Compute, Queue-Centric Workflow, and Auto-Scaling.Big data. Learn how to handle large amounts of data across a distributed system. Eventual consistency is explained, along with the MapReduce and Database Sharding patterns.Handling failure. Understand how multitenant cloud services and commodity hardware influence your applications. Patterns covered include Busy Signal and Node Failure.Distributed users. Learn how to overcome delays due to network latency when building applications for a geographically distributed user base. Patterns covered include Colocation, Valet Key, CDN, and Multi-Site Deployment.

    And one very annoyed world.Based on the ingenious Sir Michael Twitter account, How to (Almost) Make Friends on the Internet is the funniest book you'll read this year.Whether it's offering his services as a Karate Lawyer or Funeral DJ, devising the world's worst plan to get a free haircut, or trying to buy a blue bucket that may or may not be for sale, Michael just wants to connect with people.The only problem is that people are slightly less enthusiastic about connecting with him, and the results are utterly hilarious.Warning: you'll never think about adding someone called Michael to a group chat the same way ever again.

    If you're anexperienced developer, you can start creating robust mobile Androidapps right away with this professional guide to Android 4application development. Written by one of Google's lead Androiddeveloper advocates, this practical book walks you through a seriesof hands-on projects that illustrate the features of the AndroidSDK. That includes all the new APIs introduced in Android 3 and 4, including building for tablets, using the Action Bar, Wi-Fi Direct, NFC Beam, and more.Shows experienced developers how to create mobile applicationsfor Android smartphones and tabletsRevised and expanded to cover all the Android SDK releasesincluding Android 4.0 (Ice Cream Sandwich), including all updatedAPIs, and the latest changes to the Android platform.Explains new and enhanced features such as drag and drop, fragments, the action bar, enhanced multitouch support, newenvironmental sensor support, major improvements to the animationframework, and a range of new communications techniques includingNFC and Wi-Fi direct.Provides practical guidance on publishing and marketing yourapplications, best practices for user experience, and moreThis book helps you learn to master the design, lifecycle, andUI of an Android app through practical exercises, which you canthen use as a basis for developing your own Android apps.