Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

    Anthony Brandt traces the complete history of this noble and foolhardy obsession, which originated during the sixteenth century, bringing vividly to life this record of courage and incompetence, privation and endurance, heroics and tragedy. Along the way he introduces us to an expansive cast of fascinating characters: seamen and landlubbers, scientists and politicians, skeptics and tireless believers.The Man Who Ate His Boots is a rich and engaging work of narrative history--a multifaceted portrait of noble adventure and of imperialistic folly.

    But in this major new work, Bancroft Prize-winning scholar Odd Arne Westad argues that the Cold War must be understood as a global ideological confrontation, with early roots in the Industrial Revolution and ongoing repercussions around the world.In The Cold War, Westad offers a new perspective on a century when great power rivalry and ideological battle transformed every corner of our globe. From Soweto to Hollywood, Hanoi, and Hamburg, young men and women felt they were fighting for the future of the world. The Cold War may have begun on the perimeters of Europe, but it had its deepest reverberations in Asia, Africa, and the Middle East, where nearly every community had to choose sides. And these choices continue to define economies and regimes across the world.Today, many regions are plagued with environmental threats, social divides, and ethnic conflicts that stem from this era. Its ideologies influence China, Russia, and the United States; Iraq and Afghanistan have been destroyed by the faith in purely military solutions that emerged from the Cold War.Stunning in its breadth and revelatory in its perspective, this book expands our understanding of the Cold War both geographically and chronologically, and offers an engaging new history of how today’s world was created.

    Linked together by a web of religious, commercial, and intellectual connections, the different regions of Asia’s vast civilization, from Arabia to China, hummed with commerce, international diplomacy, and the brisk exchange of ideas. Stewart Gordon has fashioned a fascinating and unique look at Asia from A.D. 700 to 1500, a time when Asia was the world, by describing the personal journeys of Asia’s many travelers-the merchants who traded spices along the Silk Road, the apothecaries who exchanged medicine and knowledge from China to the Middle East, and the philosophers and holy men who crossed continents to explore and exchange ideas, books, science, and culture.

    Douglas Murray takes a step back and explores the deeper issues behind the continent's possible demise, from an atmosphere of mass terror attacks and a global refugee crisis to the steady erosion of our freedoms. He addresses the disappointing failure of multiculturalism, Angela Merkel’s U-turn on migration, and the Western fixation on guilt. Murray travels to Berlin, Paris, Scandinavia, and Greece to uncover the malaise at the very heart of the European culture, and to hear the stories of those who have arrived in Europe from far away.Declining birth rates, mass immigration, and cultivated self-distrust and self-hatred have come together to make Europeans unable to argue for themselves and incapable of resisting their own comprehensive alteration as a society and an eventual end. This sharp and incisive book ends up with two visions for a new Europe--one hopeful, one pessimistic--which paint a picture of Europe in crisis and offer a choice as to what, if anything, we can do next. But perhaps Spengler was right: "civilizations like humans are born, briefly flourish, decay, and die."

    The fascinating tales in The Disappearing Spoon follow carbon, neon, silicon, gold and every single element on the table as they play out their parts in human history, finance, mythology, conflict, the arts, medicine and the lives of the (frequently) mad scientists who discovered them.Why did a little lithium (Li, 3) help cure poet Robert Lowell of his madness? And how did gallium (Ga, 31) become the go-to element for laboratory pranksters? The Disappearing Spoon has the answers, fusing science with the classic lore of invention, investigation, discovery and alchemy, from the big bang through to the end of time.