"Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership.They discovered that successful leaders, even those from disparate fields, have more in common than not.Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives.Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America.- People make choices about politics, consumer goods, and religion with their hearts, not their heads.- Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences.- The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them.- A person's lifestyle choices can be used to predict howhe or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies.- In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America.- Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. "Wrong, wrong, and wrong."- Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection."Applebee's America" offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals.

    

    But what sort of person was the young Albert Einstein, before he became universally acclaimed as the archetypal genius? And how did his genius unfold? In this brilliant new Kindle Single, scientist Robyn Arianrhod blends biography with popular science to tell the story of how young Albert developed a theory that – unknown to him at first – contained the seeds of his extraordinary equation E = mc2. Arianrhod, who wrote her PhD on Einstein’s general theory of relativity, makes the ideas behind the equation accessible to the lay reader, and sets young Einstein’s exploration of these ideas against the backdrop of his first loves, his family and marriage, and, above all, his childlike wonder at the nature of the universe. She introduces his heroes and scientific inspirations, and the friends who believed in him when no one else did. In personalising Einstein, she brings to life both the man and his science, in a short, easy-to-read narrative. In showing how he discovered his famous equation, and what it means, she draws a compelling portrait of this prodigious intellect whose unfathomable grasp of the building blocks of physics would change our world forever. About the Author: Dr Robyn Arianrhod is the author of two critically acclaimed works of popular science and scientific history: Einstein’s Heroes: Imagining the World Through the Language of Mathematics, and Seduced by Logic: Émilie du Châtelet, Mary Somerville and the Newtonian Revolution. Both were shortlisted for major book awards and are published in the USA. Einstein’s Heroes was translated into several languages. Robyn was awarded her PhD for research on Einstein’s general theory of relativity and has lectured in applied mathematics (including special relativity) for many years. She is currently an Adjunct Research Fellow in the School of Mathematical Sciences at Monash University in Melbourne, where she is undertaking research on the structure of relativistic space-times. She is also a technical reviewer for the American Mathematical Society. Praise for Robyn Arianrhod's books: Einstein’s Heroes ‘Arianrhod’s achievement is to so masterfully combine history, biography, and mathematics as to absorb and enlighten even the mathematically maladroit’ – Booklist ‘An intriguing blend of science, history, and biography . . . Arianrhod’s well-written, fascinating discussion of intertwined topics is highly recommended’ – Library Journal (starred review) ‘A thrilling story . . . Arianrhod brings out the human side of the scientists’ – Bloombergnews ‘Offers readers an engaging intellectual exercise combining physics, language, mathematics, and biography’ – Science News Seduced by Logic ‘Seduced by Logic offers the lay reader an easy and agreeable introduction to the evolution of some crucial scientific debates . . . One cannot help be captivated by her intellectual honesty and enthusiasm’ – Times Higher Education ‘An elegant and inspiring history of how scientific revolutions make their way’ – Edward Dolnick, The Clockwork Universe ‘Here is a skillfully written tapestry of the science, history and portrayal of two of the most charismatic women of mathematical science. Robyn Arianrhod has produced a captivating masterpiece’ – Joseph Mazur, author of Euclid in the Rainforest and What’s Luck Got to Do with It?

    Robert Blair Mayne is still regarded as one of the greatest soldiers in the history of military special operations. He was the most decorated British soldier of the Second World War, receiving four DSOs, the Croix de Guerre, and the Legion d'honneur, and he pioneered tactics used today by the SAS and other special operations units worldwide. Rogue Warrior of the SAS tells the remarkable life story of "Colonel Paddy," whose exceptional physical strength and uniquely swift reflexes made him a fearsome opponent. But his unorthodox rules of war and his resentment of authority would deny him the ultimate accolade of the Victoria Cross. Drawing on personal letters and family papers, declassified SAS files and records, together with the Official SAS Diary compiled in wartime and eyewitness accounts, this is the true story of the soldier.

    But incorporating historical events and figures into a shapely narrative is no simple task. The acclaimed novelist Christopher Bram examines how writers as disparate as Gabriel García Márquez, David McCullough, Toni Morrison, Leo Tolstoy, and many others have employed history in their work.Unique among the "Art Of" series, The Art of History engages with both fiction and narrative nonfiction to reveal varied strategies of incorporating and dramatizing historical detail. Bram challenges popular notions about historical narratives as he examines both successful and flawed passages to illustrate how authors from different genres treat subjects that loom large in American history, such as slavery and the Civil War. And he delves deep into the reasons why War and Peace endures as a classic of historical fiction. Bram's keen insight and close reading of a wide array of authors make The Art of History an essential volume for any lover of historical narrative.

    It features a biography of the author, a full-length analysis of the novel, and a great deal more. If you're studying this novel, reading it for your book club, or if you simply want to know more about it, you'll find this guide informative and helpful. Part of a new series of guides to contemporary novels. The aim of the series is to give readers accessible and informative introductions to some of the most popular, most acclaimed and most influential novels of recent years - from ‘The Remains of the Day' to ‘White Teeth'. A team of contemporary fiction scholars from both sides of the Atlantic has been assembled to provide a thorough and readable analysis of each of the novels in question.

    Make the bet more attractive for them: the game could have 10 or 20 rounds, and you’ll give them the privilege of starting first in every s-i-n-g-l-e round. “Piece of cake!” they will think and they will take the bet. Only to discover in despair, 10 or 20 rounds later, that it is impossible to beat you, even once. This book reveals a simple system that will help you never lose a single game from the moment you learn them. Let us repeat that.After reading this book and for the rest of your life, you will never, ever lose a game of Tic-Tac-Toe again! How is it possible never to lose in Tic-Tac-Toe? Tic-Tac-Toe is a “solved” game, meaning that there are mathematically proven strategies to defend yourself against losing. If you play with these optimal strategies in mind, you may win and you can’t lose. If your opponent also plays with the optimal strategies in mind, neither will win, and the game will always end in a draw.However, very few people really know these strategies.This book reveals an easy system of only 8 strategies that will make you a Tic-Tac-Toe Master. If you learn and start applying these 8 strategies, we guarantee that you will never lose a game of Tic-Tac-Toe again. Is it easy to learn these strategies? Very easy! These 8 strategies are presented in 8 mini chapters, with illustrations and step-by-step explanations. Even a kid can read this book and learn the strategies!In just 1 hour you will have learnt all 8 strategies and you will be ready to start applying them. Will I have to think too hard to apply these strategies? As a matter of fact, all you have to do is to memorize our simple system. As soon as you learn this system, every game will be a no-brainer for you. Our system tells you exactly how to play or how to respond to your opponent’s move. Simple as A-B-C.For example, if your opponent plays first and chooses a corner, our system tells you exactly how to respond in order to eliminate any chance of losing the game. Is this for real? Do you guarantee that I will never lose a TTT game again? YES!!! We challenge you to read this book and then immediately start playing Tic-Tac-Toe online, against a computer, applying everything you have learnt. You will discover that even a computer can’t beat you.Your new super powers in Tic-Tac-Toe will blow your mind! Start right now! Buy the book, learn the strategies and NEVER lose a Tic-Tac-Toe game again from that moment and for the rest of your life!Scroll to the top of the page and click the BUY WITH 1-CLICK Button!

    Cosmic Universe and Human History, microcosm and macrocosm, inorganic and living matter coexist and form a unique unity manifested in multiple forms. The Physical and the Mental constitute the form and the content of the World. The world does not consist of subjects and objects, the “subject” and the “object” are metaphysical abstractions of the single and indivisible Wholeness. Man’s finite knowledge separates the Whole into parts and studies fragmentarily the beings. The Wholeness is manifested in multiple forms and each form encapsulates the Wholeness. The rational explanation of the excerpts and the intuitive apprehension of the Wholeness are required to combine and create the open thought and the holistic knowledge. This means that the measurement should be defined by the ''measure'', but the responsibility for determining the ''measure'' depends on the man. This requires that man overcomes the anthropocentric arrogance and the narcissistic selfishness and he joins the Cosmic World in a friendly and creative manner.

    When I was initiated into sannyasa, I thought I had become a different person forever. The reality was far from it. The only solace: I was not the only one. Having met numerous seekers who visit our ashram to meet My Guru, Om Swami, I realized that most of them had similar woes. My failures were everyday failures for others just as much. They too were dancing to the fickle tunes of their unanchored and untamed minds. But there was hope. Simple instructions from the ingenious mind of My master rescued me. It is his infallible wisdom that I have tried to capture in this book. I hope the lessons in these pages bring you as much peace and clarity as they brought me.

    Forbidden Rites consists of an edition of this medieval Latin text with a full commentary, including detailed analysis of the text and its contents, discussion of the historical context, translation of representative sections of the text, and comparison with other necromantic texts of the late Middle Ages. The result is the most vivid and readable introduction to medieval magic now available.Like many medieval texts for the use of magicians, this handbook is a miscellany rather than a systematic treatise. It is exceptional, however, in the scope and variety of its contents--prayers and conjurations, rituals of sympathetic magic, procedures involving astral magic, a catalogue of spirits, lengthy ceremonies for consecrating a book of magic, and other materials.With more detail on particular experiments than the famous thirteenth-century Picatrix and more variety than the Thesaurus Necromantiae ascribed to Roger Bacon, the manual is one of the most interesting and important manuscripts of medieval magic that has yet come to light.

    . . . Almost every page could make you say, I didn’t know that!"Tampa Tribune"Gannon’s love for Florida comes through in a marvelous narrative style [that] doesn’t bog down in dates and reams of facts that historians find interesting, but others don’t."--Miami Herald"First rate . . . desperately needed . . . entertaining . . . fun!"--Orlando Sentinel"Gannon is a lifelong student of the history of his state, an acclaimed teacher, a masterful and tireless raconteur, and a superb stylist. Florida: A Short History showcases each of these strengths and talents and contains the latest archaeological and historical scholarship."--Florida Historical QuarterlyAs if Ponce de León, who happened on the peninsula in 1513, returned today to demand a quick reckoning (“Tell me what happened after I was there, but leave out the boring parts!”), Michael Gannon recounts the longest recorded history of any state in the nation in twenty-seven brisk, fully illustrated chapters.From indigenous tribes who lived along spring-fed streams to environmentalists who labor to "Save Our Rivers," from the first conquistadors whose broad black ships astonished the natives to the 123,000 refugees whose unexpected immigration stunned South Floridians in 1980, the story of the state is as rich and distinctive as the story of America.And it’s older than most people think. As Gannon writes, “By the time the Pilgrims came ashore at Plymouth, St. Augustine was up for urban renewal. It was a town with fort, church, seminary, six-bed hospital, fish market, and about 120 shops and houses. Because La Florida stretched north from the Keys to Newfoundland and west to Texas, St. Augustine could claim to be the capital of much of what is now the United States.”Gannon tells his fast-marching saga in chronological fashion. Starting with the wilderness of the ancient earth, he fills the landscape with Indians, colonists, pioneers, entrepreneurs, politicians, and the panorama of Florida today--“the broad superhighways that wind past horse farms, retirement communities, international airports, launch pads, futuristic attractions, and come to rest, finally, amidst the gleaming towers of Oz?like cities.” This revised edition concludes with a look into the twenty-first century, including “in-migration,” restoration of the Everglades, education, the work force, and the infamous 2000 presidential election.Michael Gannon is distinguished service professor emeritus of history at the University of Florida. Among other honors, he has received the first Arthur W. Thompson Prize from the Florida Historical Society and the decoration Knight Commander of the Order of Isabel la Católica from King Juan Carlos I of Spain. He is the author of the best-selling Operation Drumbeat and editor of The New History of Florida.

    They regale readers with riveting vignettes of how AIG grew from a modest group of insurance enterprises in 1970 to the largest insurance company in world history. They help us understand AIG's distinctive entrepreneurial culture and how its outstanding employees worldwide helped pave the road to globalization.Corrects numerous common misconceptions about AIG that arose due to its role at the center of the financial crisis of 2008. A unique account of AIG by one of the iconic business leaders of the twentieth century who developed close relationships with many of the most important world leaders of the period and helped to open markets everywhere Offers new critical perspective on battles with N. Y. Attorney General Eliot Spitzer and the 2008 U.S. government seizure of AIG amid the financial crisis Shares considerable information not previously made public The AIG Story captures an impressive saga in business history--one of innovation, vision and leadership at a company that was nearly--destroyed with a few strokes of governmental pens. The AIG Story carries important lessons and implications for the U.S., especially its role in international affairs, its approach to business, its legal system and its handling of financial crises.

    Christian and Muslim scriptures provide evidence about this journey.

    The colonists were fighting for rights they felt they deserved, not only as British citizens, but as human beings. The belief that rights to life, liberty, and the pursuit of happiness were God given and not dependent upon any government or ruler gave the revolutionaries the courage to fight against overwhelming odds and eventually win their freedom. Inside you will read about... ✓ A Series of Oppressions ✓ Death and Taxes ✓ Out of Many, One ✓ War in Earnest ✓ Voices of Liberty ✓ Independence And more! The new government they created for the United States of America would be unlike anything seen before in world history, and their fight has continued to change the world to this day.

    Covering Sid's early years in South Africa and life as a ladies' hairdresser, his obsession with gambling and women, his questioning by Scotland Yard in a murder case, Hancock's Half Hour and the Carry On films, and Sid's death on stage at the age of 63, Cliff Goodwin reveals the amazing truth behing the legend.