With 30,000 known species, you could acquire a different orchid every day for eighty years and still not grow them all. Back in the realm of reality, readers of this beautiful book can quickly and easily find the orchids that are right for them -- which ones will thrive on a windowsill, which prefer artificial lights, and which need a greenhouse; which are for beginners, which for experts. And you can pinpoint the species within a particular genus that are the best ones to start with. Once you select your orchid, William Cullina's authoritative guide explains what to do to keep it alive and healthy. Featuring more than two hundred color photographs, Understanding Orchids covers everything you need to know to grow orchids successfully, whatever your level of interest or experience. With improved tissue-culture techniques making orchids more affordable, and the Internet making them readily available to consumers, growing orchids is more popular than ever: membership in the American Orchid Society has more than doubled in the last fifteen years. This is the book orchid fans have been waiting for.

    Baseball Prospectus 2007 continues that tradition, bringing together the top young baseball writers and analysts in the business to provide a definitive look at the season to come. Featuring humorous and incisive essays on all thirty teams and an in-depth look at every major league player and all the top prospects, Baseball Prospectus 2007 offers the cutting-edge analysis that has inspired nearly every major league team to seek the advice of current or former Prospectus writers. Also included are projections of player stats for next year, as determined by the groundbreaking PECOTA system, which Sports Illustrated has called “perhaps the game’s most accurate projection model.” The most authoritative and entertaining book of its kind, Baseball Prospectus 2007 is as essential to the baseball- watching experience as hot dogs and cold beer.

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    president's daughter?Brimming with answers to popular questions like these, The Best Bar Trivia Book Ever arms you with the knowledge your team needs to annihilate your bar trivia competition. This must-have guide features hundreds of facts, covering everything from sports and pop culture to history and science, so that you're always ready to deliver the ultimate trivia smackdown. You'll also get all the ins and outs of your favorite event with information on important bar trivia rules, assembling a team, and claiming victories week after week.Whether you're new to the scene or want to dominate at your local bar, this book will help your team outsmart the competition every single week!

    Worms are the latest (as well as, of course, perhaps the oldest!) trend in earth-friendly gardening, and in this handy guide, the authors of DEAD SNAILS LEAVE NO TRAILS demystify the world of worm wrangling, with everything you need to know to build your own worm bin, make your garden worm-friendly, pamper your soil, and much much more.