It contains, however, a number of deeper messages related to some of the most basic and important principles of modern biology. The bees are merely the actors that take us into the realm of physiology, genetics, reproduction, biophysics and learning, and that introduce us to the principles of natural selection underlying the evolution of simple to complex life forms. The book destroys the cute notion of bees as anthropomorphic icons of busy self-sacrificing individuals and presents us with the reality of the colony as an integrated and independent being—a superorganism with its own, almost eerie, emergent group intelligence. We are surprised to learn that no single bee, from queen through drone to sterile worker, has the oversight or control over the colony. Instead, through a network of integrated control systems and feedbacks, and communication between individuals, the colony arrives at consensus decisions from the bottom up through a type of swarm intelligence. Indeed, there are remarkable parallels between the functional organization of a swarming honeybee colony and vertebrate brains.

    This sense of our self may seem incredibly real but a wealth of recent scientific evidence reveals that it is not what it seems--it is all an illusion. In The Self Illusion, Bruce Hood reveals how the self emerges during childhood and how the architecture of the developing brain enables us to become social animals dependent on each other. Humans spend proportionally the greatest amount of time in childhood compared to any other animal. It's not only to learn from others, Hood notes, but also to learn to become like others. We learn to become our self. Even as adults we are continually developing and elaborating this story, learning to become different selves in different situations--the work self, the home self, the parent self. Moreover, Hood shows that this already fluid process--the construction of self--has dramatically changed in recent years. Social networking activities--such as blogging, Facebook, LinkedIn, and Twitter--are fast becoming socialization on steroids. The speed and ease at which we can form alliances and relationships are outstripping the same selection processes that shaped our self prior to the internet era. Things will never be the same again in the online social world. Hood offers our first glimpse into this unchartered territory. Who we are is, in short, a story of our self--a narrative that our brain creates. Like the science fiction movie, we are living in a matrix that is our mind. But Hood concludes that though the self is an illusion, it is an illusion we must continue to embrace to live happily in human society.