It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    

    In 1988 Frank Zappa toured with a twelve-piece band that had rehearsed for months, learned a repertoire of over 100 songs and played an entirely different set each night. It is why, in Zappa's own words, it was -the best band you never heard in your life- - a reference to East Coast American audiences who never got the chance to see this particular touring ensemble. Zappa appointed bass player Scott Thunes to rehearse the group in his absence. In carrying out this role, Thunes was apparently abrasive, blunt and rude to the other members and two factions quickly developed: Thunes and stunt guitarist Mike Keneally on the one side; the remaining nine band members on the other. The atmosphere deteriorated as the tour progressed through America and on to Europe. Before leaving Europe, Zappa told the band that there were ten more weeks of concerts booked in the USA and asked them: -If Scott's in the band, will you do the tour?- With the exception of Keneally, they all said -no-. Rather than replace Thunes, Zappa cancelled almost three months of concerts and never toured again - claiming to have lost $400,000 in the process. 'Zappa The Hard Way' documents that tour. If you think touring can be fun, think again! Yes there were groupies and the usual paraphernalia associated with rock 'n' roll, but there was also bitterness and skulduggery on a scale that no one could imagine. Author Andrew Greenaway has interviewed the surviving band members and others associated with the tour to unravel the goings on behind the scenes that drove Zappa to call a halt to proceedings, despite the huge personal financial losses. This paperback edition includes a foreword by Zappa's sister Candy, and an afterword by Pauline Butcher, Zappa's former secretary and author of 'Freak Out! My Life With Frank Zappa', 'Zappa The Hard Way' might just be the best book you've never read in your life!

    His success and good fortune at such a young age was a remarkable accomplishment for someone from a small Central California farm town. Everything was coming together for Axel until a devastating tragedy beset his hometown. Axel’s perfect life was thrown into turmoil, exposing the moral compromises that he had made to achieve success. In his struggle to put the pieces of his life back together, he discovered his true purpose. From the depths of tragedy, Axel embarked on a quest to revitalize his people and restore the American Nation.

    In Lovely Things in Ugly Places, he invites us to come with him as he revisits the moments in his ministry (some incredible, some hilarious, and some tragic), that shaped him most substantially. Known for his bold and fearless proclamation of the Gospel, Montgomery writes with vulnerability and transparency, beckoning the Body of Christ into a radical lifestyle of love. He challenges his readers to lay down the labels we use to identify people, and to see them (and ourselves) as God does, reminding us that if we are willing to look, we too will find Lovely Things in Ugly Places.

    Learn the most effective speed reading techniques for your personal strengths and challenges, and make visible progress through a series of engaging exercises.Choose from a variety of strategies and practices proven to advance speed and improve reading comprehension. The integrated exercises help develop your skills, allowing you to read quickly—and still enjoy every word. Whether you’re reading an entertaining novel or a challenging textbook, this speed reading guide will help you sail right through.In Essential Speed Reading Techniques, you’ll find: Achievable goals—Improve your speed by setting realistic goals based on your own individual baseline. Track your improvement—Assess your progress with self-tests for knowledge retention, smooth eye movement, and more. Tips and tricks—Discover speed reading strategies to minimize rereading, focus your attention, and reduce eyestrain from screens. With the personalized strategies in Essential Speed Reading Techniques, boosting your speed and reading comprehension will be a breeze.

    Some of the new features are: Innovative warm-up exercises that precede the grammar charts and introduce points to be taught Structure-based listening exercises ranging from casual speech to academic content Academic readings that highlight the targeted grammar structures Greatly expanded speaking practice with extensive pair, group and class work Corpus-informed syllabus that reflects the discourse patterns of spoken and written English Audio CDs and listening script in the back of the Student Book The program components include the Student Book (Full Edition and Volume A and Volume B), Workbook (Full Edition and Volume A and Volume B), Chartbook, Teacher's Guide, and Test Bank. Click on "Course-Specific Resources" on the left for more details.For an online workbook, see Understanding and Using English Grammar Interactive.

    With a logical, body-systems organization and engaging terminology exercises throughout, it's your key to communicating confidently and effectively with other health care professionals.Systematic approach to terminology prepares you to recognize and define new words as you encounter them and build the medical vocabulary you'll need in the health care setting.Pronunciation key provides quick access to frequently referenced material.Complimentary and Alternative Medicine terms boxes highlight words and phrases associated with this increasingly popular discipline.Case studies encourage critical thinking and demonstrate how to apply the information you've learned.Terminology flash cards, included with every book, give you valuable review and self-assessment tools you can take anywhere for study on the go.Evolve resources enhance your learning and reinforcement opportunities with additional exercises, a Spanish/English glossary, and the Body Spectrum Electronic Anatomy Coloring Book.Medical Terminology Online, available at an additional charge, gives you access to a complete online course for the most advanced learning and understanding.New terms and abbreviations familiarize you with the latest terminology in use in health care.New images and illustrations visually acquaint you with pathologic information and procedures you'll encounter in the clinical setting.Enhanced chapter features highlight important concepts and provide guidance for more effective learning and study.CD references within the text direct you to expanded learning opportunities on the companion CD.More than 20 new medical records let you practice medical terminology using the forms you'll encounter in the clinical setting.New icons make it easy to distinguish a variety of helpful boxes and reference the material you need quickly.Answers to review exercises help you gauge your strengths and weaknesses and configure the most effective study plan for you.Website boxes refer you to valuable content you can access online for further learning.Revised pharmacy appendix helps you easily reference key pharmaceutical terms.The vastly updated companion CD provides fun alternatives for reinforcing what you've learned with new learning games, including Medical Millionaire and Termbusters.Enhanced audio companion, available on CD or as iTerms downloads for portable media players, helps you perfect your pronunciation skills and confidently use the terms you've learned in practice.

    Would you believe the one about the man who got stuck with half a paintbrush in a delicate area? The medical ethics of a woman using the hospital like a babysitting service? The day when two surgeons almost came to blows after a squabble over theatre space? After reading this brilliantly realised medical nonfiction collection of short stories you will no longer doubt the strange and sometimes tragic circumstances doctors face in medical diagnosis and treatment. From humourous stories about misbehaving patients to short biographies to moving medical stories with tragic ends, Dr Jay weaves a tale of over thirty years’ experience and relates some of the most interesting medical diagnosis and treatment of patients from his career. His narrative voice is rich and compelling and each of the patients’ short biographies is treated with the solid medical ethics we have come to expect from our doctors. Forthright and entertaining, this medical nonfiction collection of short stories comes directly from the horse’s mouth and includes humourous stories as well as short biographies that reveal some of the least pleasant aspects of life as a Surgeon.

    

    Now she gives readers an up close look at her adventures in emergency medicine in her memoir, The Other Side of the Gurney.After twenty years working as an EMT and paramedic, Carson-Romano becomes a registered nurse specializing in critical care. She shares what it's like to be an "accidental hero" and offers these stories as a tribute to those invited into people's homes and lives during the most frightening times imaginable. Carson-Romano crafts her stories with compassion and humor while covering a wide range of experiences, including childbirths in dramatic situations, traumatic accidents, and patients nearing the ends of their lives.The sad, funny, and feel good times are all here—and will make readers appreciate the emergency medical responders who risk their own lives to save ours.

     How did one RN disrupt a family's grieving process? What caused a hostage situation at this SNF? How did Facebook factor in on this officer's all-available-units call? Learn what a patient brought to rehab, discover how one doctor lost all credibility in front of a patient due to absent-mindedness, nod along with nurses detailing how rude and abusive patients got what they deserved, and cheer for how a group of ICU nurses handled a doc when he refused to return pages.

    Tao is a Chinese word meaning way or path. The Tao of Mom, then, is literally The Way of Mothers. Many of the women celebrated in The Tao of Mom are well-known, while some are not; many hail from the West, yet all impart distinctly Eastern sensibilities. To further enrich our journey into the thoughts of each motherly figure, background details are included about each woman, such as Rosa Parks, mother of the modern civil rights movement; Aung San Suu Kyi, leader of the democratic movement in Myanmar; Maria Montessori, Italian educational reformer; and Abhirupa-Nanda, Indian poet-to name only a few.Lavishly illustrated, this gem of a book is for you to give to the moms in your life, for moms to give to you, for everyone to give to dads (as a loving reminder of how wise moms can be), and of course for you to give to yourself. The Tao of Mom is for everyone in need of a daily dose of motherly wisdom, inspiration, and comfort.

    In this book, the meaning of 20 of the most common dreams are revealed, along with tips to understanding how context and important details play a role in changing the dreams meaning.

    He never realized he was poor until, in the seventh grade, kids at school made fun of his clothing. This was a turning point for Tom. He decided that he would never be poor again and wanted a better life. Tom’s story is the quintessential rags to riches tale, a narrative that embodies the American Dream. Now it’s his turn to pass it along, to share his training methods and proven business models with you in his book, The Boxcar Millionaire. Achieve genuine sales success, find your turning point and sell more than you ever thought was possible.