Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

      The real-life scandals of Hollywood’s personalities rival any drama they bring to life on the silver screen. This book provides 365 daily doses of high and low crimes, fraud and deceit, culled from Tinseltown’s checkered past.   Whether it’s the exploits of silent-era star Fatty Arbuckle, the midcentury misdeeds of Frank Sinatra and Marilyn Monroe, or the modern excesses of Lindsay Lohan, this calendar of Hollywood transgressions has a sensational true tale for every day of the year. It’s an entertaining and sometimes shocking trip down memory lane filled with sneaky affairs, box-office bombs, and careers cut short—sometimes by murder. It shows that the drama doesn’t end when the credits roll.

    It was Aaron Sorkin versus Tina Fey, and it was clear which series critics thought was more promising. The Baltimore Sun called it a competition 30 Rock “can’t win.” By November, the New York Times was noting lackluster ratings for both shows, and adding that 30 Rock was “perilously close to a flop.” But while Studio 60 was canceled after 22 episodes, Fey’s madcap buddy comedy lasted 138 episodes. It resurrected the career of Alec Baldwin, survived an extended absence by Tracy Morgan, and permeated the culture—it’s breakneck pacing, oddball characters, and extremely rich joke writing are deeply beloved by millions of fans. In this combination of narrative and oral history, culture writer and editor Mike Roe brings to life the history of the gloriously goofy show through interviews with the creators, stars, writers, and bit players.

    It looked like something out of a movie--and, in a way, it was. The ship was the Bounty, a replica of a British merchant vessel of the same name whose crew famously mutinied in 1789. She had been built for a Marlon Brando film in the 1960s--and now she was sinking, her sixteen-person crew fleeing into the sea amid the splintered wood and torn canvas. Was the Bounty's sinking--which left her captain missing and one of her crew members dead--an unavoidable tragedy? Or was it the fault of a captain who was willing to risk everything to save the ship he loved? Drawing on exclusive interviews with Bounty survivors and Coast Guard rescuers, journalist Matthew Shaer reconstructs the ship's final voyage and the Coast Guard investigation into her sinking that followed, uncovering a riveting story of heroism and hubris in the eye of a hurricane. Praise for The Sinking of the Bounty:"Matthew Shaer masterfully recreates the last voyage and final doom of the Bounty, an iconic ship that collided with an historic storm off the Carolina coast. Shaer pulls you off the page and onto the Bounty itself--and then into the roiling sea--to relive a long night of terror, heroism and desperate quests for survival. The Sinking of the Bounty is a classic of the genre, beautifully told and riveting to read."—Sean Flynn, GQ correspondent and author of 3000 Degrees: The True Story of a Deadly Fire and the Men Who Fought It"Few images of Hurricane Sandy's destruction were as indelible, or as surreal, as the shattered wreck of the Bounty sinking beneath the waves of the 'Graveyard of the Atlantic.' Matthew Shaer's The Sinking of the Bounty is a powerful and riveting account of the disaster: the fateful decision to set sail before the storm, the crew's epic struggle to save the ship and then themselves, and the heroic rescue launched by the Coast Guard in the middle of the largest storm the Atlantic has ever seen. In the tradition of Sebastian Junger's The Perfect Storm, this is fast-paced and deeply reported storytelling."—Matthew Power, contributing editor, Harper's

    We are unhappy even after achieving what we desire. Happiness is all we want! suggests that the source of peace and happiness is within us, if we know the secret. The book's objective is to help us unlock that secret and attain a high level of overall well-being in order to lead a happy and fulfilling life and be the healthiest we can be, mentally and physically. A wide variety of tools and techniques are explained in simple language. Many real life experiences of the author as well as other people are interspersed through the book. Demystifying the spiritual aspect of wellbeing, this book integrates it with your life objectives. You can immensely improve not only the peace and happiness in your life but your beauty and appearance as well.self-development; self-improvement; personality development; wellbeing; physical;mental;spiritual; happiness; health;emotional

    In the legendary manager's very first book, and in his own images and captions, Jose Mourinho charts the peaks and troughs of the opening fifteen years of what has been a stellar rise to the summit of the global game.Through more than 120 personally selected images (some of which are exclusive to the book), fans will relish an intimate and unmissable opportunity to understand and further appreciate this giant of the sport.

    Thomas served in both the Atlantic and Pacific Theaters, and in some of the most important World War II battles.While on the RANGER, he participated in OPERATION LEADER, the most significant attack on Northern Europe by a US carrier during the war. During LEADER, while attacking a freight barge carrying 40 tons of ammunition, Thomas' plane was hit by anti-aircraft fire. Surprisingly, in spite of the considerable engine damage, the plane made it back to the RANGER, where Thomas crash-landed. That landing was his 13th official carrier landing.In the Pacific, Thomas participated in the numerous actions against Japanese targets in the Philippines, including strikes on Ormoc Bay, Cavite, Manilla, Santa Cruz, San Fernando, Lingayen, Mindoro, Clark Field and Aparri.Following these actions, Thomas' squadron made strikes on Formosa, French Indo-China, Saigon, Pescadores, Hainan, Amami O Shima, Iwo Jima, Okinawa, and Japan. The attack on Japan was the first attack on Japan from an aircraft carrier since the "Doolittle Raid."While on the ESSEX, just after Thomas had returned from a strike on Santa Cruz, the ship was hit by a Kamikaze piloted by Yoshinori Yamaguchi, Yoshino Special Attack Corps. Yamaguchi was flying a Yokosuba D4Y3 dive bomber. The Kamikaze attack killed 16 crewman and wounded 44.Returning from a strike on Hainan, off the Chinese coast, Thomas' plane ran out of fuel. After a harrowing water landing, Thomas and squadron photographer Montague succeeded in inflating and launching one rubber boat and his crewman Gress another. After a long day in pre-Typhoon weather with 40 foot swells, the three were rescued by the USS SULLIVANS.In recounting the events in this book, Thomas draws upon his daily journal, his letters home, and extensive interviews and research conducted over 40 years with fellow pilots and crewman. The book cites 20 interviews and 5 combat journals, and contains 209 photos documenting the ships, planes, men, and combat actions of Torpedo Squadron 4. Many of the photographs were collected by Thomas during the war and include gun photo shots, recon photos, and, remarkably, a picture of the tail of Thomas' Torpedo plane as it sinks in the China Sea following his water crash landing.

    Starting with the island's founder Henry Flagler, and updated for Kindle, "Palm Beach Babylon" chronicles the Kennedys, the Trumps, the Dodges, Helmsleys, Pulitzers, Vanderbilts, Mizners and Madoffs, and many more "Titans of Industry" and "Royalty." "The history is solid, the writing stylish," wrote renowned author Pete Hamill. "Riveting," exclaimed Nicholas Pileggi, author of "Wiseguy" and "Casino." The New York Times declared "Palm Beach Babylon" the best book ever written on the storied tropical island, where the "Rich and Famous" flock every winter to indulge in a world that only money can pierce. "Murray Weiss and Bill Hoffmann have . . . produced an intriguing account of the wagers of too much wealth and too much leisure time," wrote Dominick Dunne, the best selling novelist and true-crime expert. And as one reader posted along with 5-Stars: A REAL PAGE TURNER: I loved this book because it had all the allure of great fiction, yet it was about real people who, although they live in a real place (Palm Beach, FL), seem more like Great Gatsby characters than anything else! It also provides a fascinating historical perspective of the glamorous Palm Beach, how it was built, the man who built it, and the wealthy who flocked to it.

    But after falling backwards into the specialty, Dr. Fulkerson found neurosurgery to be a field filled with joy, sadness, a little humor, and courageous and inspiring patients.In an honest and compelling retelling of his long and winding road to train and then practice as a pediatric neurosurgeon, Dr. Fulkerson guides others through his journey from medical school to service on a small military base, through residency training, and finally, to a practice in a highly specialized children's hospital. The journey reveals the dramatic swings of emotions experienced by both patients and doctors in an increasingly hostile medical environment. Dr. Fulkerson also shares stories of dedicated professors who train medical students and resident surgeons to care for the tiniest neurosurgical patients.Nothing Good Happens at ... The Baby Hospital offers a compelling glimpse into the joys, tragedies, and hopeful moments that surround the highly specialized and sometimes silly world of pediatric neurosurgery.

    Of these, it is the judiciary’s task to uphold constitutional values and ensure justice for all. The interpretation and application of constitutional values by the judicial system has had far-reaching impact, often even altering provisions of the Constitution itself. Although our legal system was originally based on the broad principles of the English common law, over the years it has been adapted to Indian traditions and been changed, for the better, by certain landmark verdicts.In Landmark Judgments that Changed India, former Supreme Court judge and eminent jurist Asok Kumar Ganguly analyses certain cases that led to the formation of new laws and changes to the legal system. Discussed in this book are judgments in cases such as Kesavananda Bharati v. State of Kerala that curtailed the power of Parliament to amend the Constitution; Maneka Gandhi v. Union of India and Others that defined personal liberty; and Golaknath v. State of Punjab, where it was ruled that amendments which infringe upon fundamental rights cannot be passed.Of special significance for law students and practitioners, this book is also an ideal guide for anyone interested in the changes made to Indian laws down the years, and the evolution of the judicial system to what it is today.

    Three modern day Tom Sawyers, with no caving expertise but an abundance of bravado, made Hannibal ground zero for a terrifying calamity that would leave its traumatic mark for half a century. Joel Hoag, his brother Billy, and their friend Craig Dowell vanished after exploring a vast and complex maze cave system that had been exposed by highway construction. Fifty years later, their fate remains the ultimate unsolved mystery.

    No passing, running, tackling, or kicking. Hey, there isn't even a field. Yet the draft has become more popular than many other sporting events, including the National Basketball Association (NBA) and National Hockey League (NHL) playoff games, against which it goes head-to-head for viewers. In fact, the draft has spawned its own cottage industry in which names such as Gil Brandt, Mel Kiper, Jr., and Mike Mayock become as well-known as any of the first-round selections.In On the Clock, Ken Rappoport and Barry Wilner chronicle the history of the proceedings. The veteran sports writers take you from the first grab bag in 1936, when Philadelphia chose Heisman Trophy winner Jay Berwanger of the University of Chicago and saw him decline to play in the NFL, to the 2014 draft—considered one of the deepest in talent ever.Along the 78-year journey, learn about the competitions for the top overall spot (Peyton Manning vs. Ryan Leaf), the unhappy No. 1s (John Elway and Tom Cousineau), the big flops (JaMarcus Russell) and the late-rounders-turned-superstars (Tom Brady).Meet the draft wizards, from Paul Brown to Bill Walsh and Jimmy Johnson. And the draft whiffs that cost personnel executives their jobs.On the Clock takes you behind the scenes at one of pro football’s yearly major events. Barry Wilner has been a sportswriter for the Associated Press since 1975. He has covered virtually every major sporting event, including twelve Olympics, nine World Cups, twenty-six Super Bowls, the World Series, and the Stanley Cup finals, and has written thirty-nine books. He lives in Garnerville, New York.Ken Rappoport is the author of more than sixty sports books for adults and young readers. Working for the Associated Press in New York for thirty years, he has written about every major sport. His assignments included the World Series, the NBA Finals, and, as the AP’s national hockey writer, the Stanley Cup Finals and the Olympics. He lives in Egg Harbor Township, New Jersey.

    Born the son of an indomitable high school football coach in hardscrabble Kiln, Mississippi, Favre has gone on to become the NFL's most valuable player two years running (a feat equaled only by the legendary Joe Montana) and, after twenty-nine years, has brought the Lombardi Trophy back to Green Bay, Wisconsin. Favre has also paid dearly for his devotion to the brutal game of professional football. Priding himself on his ability to withstand incredible levels of physical pain and to continue playing when most players would head to the sidelines, Favre admitted last year to a dependency on Vicodin pain killers. But he faced his problem like he faces opposing defensive linemen, head-on, and voluntarily admitted himself into the Menninger Clinic in Topeka, Kansas for drug counseling. In Favre, Brett shares portions of his daily journal written during treatment and will reveal just what it took to break a debilitating habit. In the end, readers will be inspired by this small town son's sacrifice and struggle to make it to the NFL, his unwavering commitment to honor his profession, and his perseverance to realize his dream on his own terms.

    The Americans were outsiders to the sport, the underdogs of the event, a 500-to-1 long shot. But they were also proud and loyal men -- to one another, to their communities, and certainly to their country. Facing almost no time to prepare, opponents with superior training, and skepticism from the rest of the world, this ragtag group of unknowns was inspired to a stunning victory over England and one of the most thrilling upsets in the history of sports.Written by critically acclaimed author Geoffrey Douglas, and now a film directed by David Anspaugh (Hoosiers), The Game of Their Lives takes us back to a time before million-dollar contracts and commercial endorsements, and introduces us to the athletes -- the Americans -- who showed the world just how far a long shot could really go.

    Accessible and simple - this is McLauchlan's 'personal' take on our history.