The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    His classic book "No Mean Soldier" was an immediate bestseller and set the bar for the modern military memoir. Few have since met its match. This completely revised and expanded edition sees a philosophical McAleese revisiting his time with Britain's Parachute Regiment, the SAS, Rhodesia's SAS and the South African Defense Force's 44 Para Brigade. Oh, and a few other adventures in and between - Colombia, private military companies and near fatal skydiving accidents; mercenary, soldier of fortune or flawed ideologist? Now's your time to consider this and more - as has McAleese himself. It's a compelling read - and with the addition of previously unpublished photos from McAleese's private collection, there's no other way to describe it. "Beyond No Mean Soldier" does exactly that, going deep and further beyond the experience of "No Mean Soldier". Over many months and into the early hours, McAleese reflected on his wide and expansive experiences - the men he's served with and the operations he'd conducted. Here in startling detail are the Aden insurgency, covert operations with the Rhodesian SAS and one of the first ever operational HALO inserts in British military history. Heart pumping assaults on SWAPO positions with 44 Para's Pathfinder Company and the sheer terror of flawed mercenary operations in Angola with the likes of 'Colonel Callan'; near death in Colombia when an assassination attempt went terribly wrong. McAleese recounts all of this with amazing clarity and even more humility. 'I'm just an ordinary person who happened to find himself doing extraordinary things' he says. Yes, perhaps that's true to a point, but what rides through all of McAleese's narrative is his total commitment to the profession of arms - soldiering. His attention to detail, his consummate knowledge of military skills from field craft to skill at arms; airborne operations to the tactics of small unit SAS operations.... All of this echoed by the commentary of the numerous individuals that served with McAleese. From around the world, dozens have contributed perspective, commentary and reflection. "Pete does not take fools gladly and this is based upon his comprehensive combat experience where idiots will cause casualties" Alistair Mackenzie - Former 22 SAS Officer. "I managed to get myself into some very nasty but also exciting scraps while latching on to the Pathfinders to see how they were shaping up as the so-called 'Philistines'. They did excellently while under fire, proof that Peter's selection and training regime paid high dividends" Colonel Jan Breytenbach - Former Commander 44 Para Brigade Pathfinder Company, Founder 32 Battalion. These are just two of the contributions featured in "Beyond No Mean Soldier". In an age where we debate courage and leadership, it's all here. Go Beyond No Mean Soldier, it will certainly change the way you see soldiering.

    From stress and anxiety to real loss, booze was his magic elixir that made it all disappear. But the constant blackout nights brought with them even more trouble. Despite the perpetual cycle of drunken mistakes and continued escalation in drinking, he found new ways to rationalize his self-destructive behavior. Drinking was a part of who he was. And an existence without it seemed inconceivable. He takes you through a life where nights with missing pieces of time were the norm. And how there was a haze that overshadowed everything, even his happiest memories. He shares how far he fell before finally willing to change. And the long road back in recovery that required him to completely shift his perceptive in order to remain sober. He also explains what he discovered about the many reasons he drank so much for so long. And how he was ultimately able to come out better on the other side. This is a memoir about overcoming the grip alcohol can have on us. About learning to live life again after the bottle and facing the world with sober eyes. And finally discovering one’s true self. This is a story that will resonate with anyone who has struggled with addiction. And will give hope to those looking to change their lives for the better.

    She and her father, Jerry Shults, were thriving as the owners of the Gas Pipe stores in Dallas, Texas, as well as other successful businesses, when a government lawsuit threatened to take everything—their businesses, their money, and their freedom. Accused of crimes she hadn’t committed, Amy spent the next four years fighting to stay out of prison, but that wasn’t all she had to fight along the way. When one life-altering change after another shook up Amy’s world, she gained a new perspective on herself and on what matters most in life. From an exhausting and demoralizing situation came a new outlook of gratitude, but also remorse and humility. Although Amy’s actions in the past had not all been illegal, she had let the allure of money guide her decisions rather than using her moral compass; the shocking turn of events that resulted from those decisions led to profound changes and made a lasting impact on Amy’s life.

    Your clearance chit is all signed off. You’ve received your last train warrant, they’ve taken your ID card off you at the guard room, and you walk out through the gate for the last time, it’s Endex. It doesn’t matter how many years you served in the military, it will always have a lasting effect on the way you live the rest of your life. Marine, soldier, sailor or airman, whichever you may be, there are some qualities and experiences that most, if not all veterans, share. There are 3 types of people, Civilian, Military and Veteran. Once you join the military, you can never go back to being a civilian again. When you’ve left the military, you might think you are doing a great job trying to blend in to your civilian surroundings, but the signs are there, that you once served your country, sometimes without you even realising it. What you will realise is you’ll never be normal again.

    New Zealand needed just one more win. Oracle ultimately beat back the odds in what's been called the greatest comeback in sport. But was it? G. Bruce Knecht set out to investigate how Oracle turned things around and, most particularly, the source of extra horsepower that seemed to come from nowhere during the final races. What he discovered was that the team was using a sailing technique that was prohibited under the rules. The Comeback is a pulse-pounding account of Oracle's desperate stop-at-nothing campaign.G. Bruce Knecht, a former staff reporter and foreign correspondent for The Wall Street Journal, is the author of three books, including The Proving Ground: The Inside Story of the 1998 Sydney to Hobart Race. Larry Ellison was a major character in that book as well and it explains how his experience in the race led to his pursuit of the America's Cup. A sailor himself, Knecht raced across the Atlantic in 2005 on the yacht that broke the 100-year-old transatlantic race record.Cover design by Charles Rue Woods.

     A celebration of one couple's decision to dig deeper roots in one of the happiest places on earth. In her best work to date, Nadine Hays Pisani shares what it's like to follow her dream of starting a new business on a strict budget in Costa Rica. Along the way, she shares the ups and downs of renting, buying, and building her new home in this country known for red tape, taking its time, and the Pura Vida lifestyle. She struggles to live alongside construction crews, invading critters, and a delusional husband who insists everything will work out fine. Nadine introduces a variety of zany characters, makes new friends, and wrestles with unending challenges all while celebrating this beautiful country. This is a stand-alone story, so if you are new to the Happier Than A Billionaire series, it's fine to start right here. But be warned, your friends will wonder why you are wearing a silly grin for the weeks that follow.

    I lived through and beyond horrific child abuse. This book tells of my brutal beginnings, starting when I was only four years old when my mother went in to hospital to have baby number three. My clothing was stripped off by my father, who hung me upside down naked on a hook on the inside of a cupboard door by the ankles. He beat me with his huge hands, then only took me down once I stopped screaming. He then plunged me into a pre prepared bath full of cold water, where I almost drowned. Even although he was holding me under the water, and I was thrashing about and fighting my young life, I could hear my drunken father laughing at me. My abuse and ridicule follows me through my school years, and has a major impact on my mental health. My family grew until I had six siblings all living with me in a two bedroom cottage. I was never acknowledged as a son by my violent father, I was the outcast, the one who brought shame to the family, and I was the devils child. This is the true story of a childhood lost, and the struggles to overcome the mental anguish afflicted on me throughout my young life. This story will take the reader on a painful journey as I move with my siblings around Scotland, from house to house, and school to school, always just evading the authorities who could have helped me. This story leaves nothing to the readers’ imagination. There are some lighter moments throughout the book which will make the reader laugh, but my story will make you wonder how I survived, and what does happen behind closed doors. Even although I am now over 60 years old, I often sometimes mourn my stolen childhood, it is like a limb has been pulled off, I can feel where it was supposed to be but it is just not there, it is a part of me which I will never get back, it was taken away without my consent and is now lost forever. Sometimes it just hits me out of nowhere, an overwhelming sadness and emptiness rushes over me. I get disheartened and I feel hopeless, sad, and hurt, and once again I feel numb to the world.

    We also know the original lead investigator, Goncalo Amaral’s, counter-narrative, now a legally defensible matter of public record. The questions that arise from these opposing narratives are dead simple: Which narrative is more credible? Which narrator is more credible? What was the motive behind all the publicity? Neither Madeleine nor her abductor ultimately benefited from the ongoing media barrage, so who did? True crime maestro, Nick van der Leek, plumbs quagmires of confusion and a thicket of thorny inconsistencies to probe what lies beneath: the psychologies. What is the significance of "doctors" as suspects? Did it matter or mean anything that the McCanns and their cabal of friends in the Algarve were mostly doctors? Peeling away the gossamer threads, over the course of just four days [April 29th – May 2nd], van der Leek intuits that very little was routine: not the weather, not where meals were eaten, not where or when they slept and not what they did as a family. But what were their routines when it came to other, murkier things, like sleeping patterns, cell phones and sedatives? Drawing intangibles out of the darkness, van der Leek sews the vexing loose ends from several conflicting stories into a definite - if not definitive - end-result.

    And while they weren’t survivalists they survived, and even thrived, for months at a time in the subarctic wilderness without electricity, telephones, indoor plumbing or ready access to medical services. Sylvia, an attractive, strong-minded 14-year-old who loved the outdoors, came to Alaska with her family in 1934, hoping to escape the despair and poverty of the Depression years in southern Oregon. Although their first winter on a forested 160-acre homestead was spent in a log cabin without windows or a floor, it was still better than back in Oregon where things were tough. Three years later, while working at a fish cannery in Anchorage, Sylvia came to the notice of a good-looking, good-natured young man who had spent the previous two winters on the remote Yentna River with his older brother. Vernon was looking for a wife to move to the wilderness with him and immediately decided that she was the one. Six weeks later they were married and ready to begin their life together in a world that no longer exists—a world of sled dogs, moose meat, fresh trout, snowshoes, outboard motors and wooden dories. They worked hard and faced many dangers, but enjoyed their life depending largely on their own resources and on each other. While written for the general public, this book, as well as the other three in the series, is also suitable for older children who are interested in how families lived in earlier times and in far different circumstances than their own. The later books are written in part from the perspective of the children, as well as that of their parents.

    This book analyzes the psychological effects that Disney’s princesses have had on young girls and their emotional development. Every girl has grown up with Snow White or Cinderella and has carried around a part of that legend within her.

    I created S.P.Y ( stop protecting your abuser) after discovering I was apart of a growing community of women and young girls who had been victimized by the same famous and powerful man. I became infuriated when communicating with several of his past victims when I realized we were all dealing with the same fear and shame and we were all too afraid of the questions and the victim shaming that follows after you tell! Why are you telling now? Are you after money? She doesn't look like a victim, she isn't his type, she's not pretty, she's a groupie she deserved it, she's not crying in the interview she must be lying!! Watching past victims endure so much backlash it made many of us go into a deeper depression and pretend it never happened, this allowed our abuser to recruit and victimize more girls and women over the years to come. Inside, I take you on a journey, sharing my life and my career before Robert Kelly, and then sharing my life as it was living with him. Never before seen photos, and information never revealed.

    Now, graduating from business school, newly married, Kristin is ready to take the next step of starting a family. But when Kristin’s first pregnancy ends with a miscarriage, she is devastated. When her second pregnancy does as well, Kristin and her husband Bob turn to in vitro fertilization – and are heartbroken again after a third miscarriage. Undaunted, they turn to alternate options, including surrogacy and adoption, but face setbacks at every turn, some so unthinkable that they never could have been predicted. In the most extreme of circumstances, when all of our careful plans are thrown out the window, how do we persevere? In spite of the pain and sorrow of the many years spent trying to start their family, Kristin and Bob remain positive, loving, and driven – and learn in their ultimately rewarding journey that life’s joys come more from the unexpected than from the expected.100% of Kristin Peck’s proceeds from the sale of Perseverance will be donated to Family and Children's Agency.Kristin Peck is thrilled to be the working mother of two amazing children. She keeps herself sane by belting out her favorite pop and country songs while running and completing triathlons, and is proud to have recently completed her first marathon. She is currently EVP, Group President of Zoetis, Inc., the world's largest animal health company. Kristin received her bachelor’s from Georgetown and her MBA from Columbia Business School. Kristin, her husband, two children and their dog live in CT. Perseverance is her first book.Cover design by Hannah Perrine Mode.

    These money making apps pay you for completing the following: watching videos, taking surveys, completing short tasks, investing, working out, shopping online, mystery shopping and unlocking your phone. This is a great way to earn some extra cash on the side without having to use a large amount of effort. The best part is that some of these apps are completely passive, meaning you can earn a passive income without needing to do anything else other than installing the app and cashing out. As a bonus, we've also included 5 money making websites in addition to the 101 money making apps.

    Since exploding onto our screens, Ferne has become one of TOWIE’s standout cast members and is widely regarded for her style and inimitable personality. Renowned for her straight talking attitude and unbridled wit, Ferne is a regular on TV and chat shows. She is currently working on This Morning as a showbiz reporter and her exclusive column in Star Magazine is the longest running celebrity column to date. Before Fern found fame, she was one of London's top hair stylists & colourist, which provided major grounding for her passion and talent for fashion and beauty.