Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die


Eric Siegel - 2013
    Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Introduction to Information Retrieval


Christopher D. Manning - 2008
    Written from a computer science perspective by three leading experts in the field, it gives an up-to-date treatment of all aspects of the design and implementation of systems for gathering, indexing, and searching documents; methods for evaluating systems; and an introduction to the use of machine learning methods on text collections. All the important ideas are explained using examples and figures, making it perfect for introductory courses in information retrieval for advanced undergraduates and graduate students in computer science. Based on feedback from extensive classroom experience, the book has been carefully structured in order to make teaching more natural and effective. Although originally designed as the primary text for a graduate or advanced undergraduate course in information retrieval, the book will also create a buzz for researchers and professionals alike.

Continuous Delivery: Reliable Software Releases Through Build, Test, and Deployment Automation


Jez Humble - 2010
    This groundbreaking new book sets out the principles and technical practices that enable rapid, incremental delivery of high quality, valuable new functionality to users. Through automation of the build, deployment, and testing process, and improved collaboration between developers, testers, and operations, delivery teams can get changes released in a matter of hours-- sometimes even minutes-no matter what the size of a project or the complexity of its code base. Jez Humble and David Farley begin by presenting the foundations of a rapid, reliable, low-risk delivery process. Next, they introduce the "deployment pipeline," an automated process for managing all changes, from check-in to release. Finally, they discuss the "ecosystem" needed to support continuous delivery, from infrastructure, data and configuration management to governance. The authors introduce state-of-the-art techniques, including automated infrastructure management and data migration, and the use of virtualization. For each, they review key issues, identify best practices, and demonstrate how to mitigate risks. Coverage includes - Automating all facets of building, integrating, testing, and deploying software - Implementing deployment pipelines at team and organizational levels - Improving collaboration between developers, testers, and operations - Developing features incrementally on large and distributed teams - Implementing an effective configuration management strategy - Automating acceptance testing, from analysis to implementation - Testing capacity and other non-functional requirements - Implementing continuous deployment and zero-downtime releases - Managing infrastructure, data, components and dependencies - Navigating risk management, compliance, and auditing Whether you're a developer, systems administrator, tester, or manager, this book will help your organization move from idea to release faster than ever--so you can deliver value to your business rapidly and reliably.

The Node Beginner Book


Manuel Kiessling - 2011
    The aim of The Node Beginner Book is to get you started with developing applications for Node.js, teaching you everything you need to know about advanced JavaScript along the way on 59 pages.

Web Design For Dummies


Lisa Lopuck - 2001
    With "Web Design For Dummies," you will be able to design your own Web site like a pro.Web design requires many programs to make a Website attractive and fun, including: Using Web editors like DreamweaverImage editing tools like Photoshop elementsDrawing utensils like IllustratorBackground markup and scripting languages like HTML and CSSThis fun guide covers all of the topics that every aspiring Web designer should know. This book offers advice on: Designing for your audienceBuilding a solid framework for easy navigationCreating appealing graphics that work with the siteChoosing the proper type and colorsTweaking the HTML to make everything work correctlyApplying next-step technologies including JavaScriptParlaying your skills into paid workWith expert guidance from Lisa Lopuck, a pioneer in interactive media design and the Senior Producer at Disney, you will be creating superb Web pages that will charm and impress all of your visitors

Pragmatic Version Control Using Git


Travis Swicegood - 2008
    High-profile projects such as the Linux Kernel, Mozilla, Gnome, and Ruby on Rails are now using Distributed Version Control Systems (DVCS) instead of the old stand-bys of CVS or Subversion.Git is a modern, fast, DVCS. But understanding how it fits into your development can be a daunting task without an introduction to the new concepts. Whether you're just starting out as a professional programmer or are an old hand, this book will get you started using Git in this new distributed world. Whether you're making the switch from a traditional centralized version control system or are a new programmer just getting started, this book prepares you to start using Git in your everyday programming.Pragmatic Version Control Using Git starts with an overview of version control systems, and shows how being distributed enables you to work more efficiently in our increasingly mobile society. It then progresses through the basics necessary to get started using Git.You'll get a thorough overview of how to take advantage of Git. By the time you finish this book you'll have a firm grounding in how to use Git, both by yourself and as part of a team.Learn how to use how to use Git to protect all the pieces of your project Work collaboratively in a distributed environment Learn how to use Git's cheap branches to streamline your development Install and administer a Git server to share your repository

Algorithms


Robert Sedgewick - 1983
    This book surveys the most important computer algorithms currently in use and provides a full treatment of data structures and algorithms for sorting, searching, graph processing, and string processing -- including fifty algorithms every programmer should know. In this edition, new Java implementations are written in an accessible modular programming style, where all of the code is exposed to the reader and ready to use.The algorithms in this book represent a body of knowledge developed over the last 50 years that has become indispensable, not just for professional programmers and computer science students but for any student with interests in science, mathematics, and engineering, not to mention students who use computation in the liberal arts.The companion web site, algs4.cs.princeton.edu contains An online synopsis Full Java implementations Test data Exercises and answers Dynamic visualizations Lecture slides Programming assignments with checklists Links to related material The MOOC related to this book is accessible via the "Online Course" link at algs4.cs.princeton.edu. The course offers more than 100 video lecture segments that are integrated with the text, extensive online assessments, and the large-scale discussion forums that have proven so valuable. Offered each fall and spring, this course regularly attracts tens of thousands of registrants.Robert Sedgewick and Kevin Wayne are developing a modern approach to disseminating knowledge that fully embraces technology, enabling people all around the world to discover new ways of learning and teaching. By integrating their textbook, online content, and MOOC, all at the state of the art, they have built a unique resource that greatly expands the breadth and depth of the educational experience.

Networking for Systems Administrators (IT Mastery Book 5)


Michael W. Lucas - 2015
    Servers give sysadmins a incredible visibility into the network—once they know how to unlock it. Most sysadmins don’t need to understand window scaling, or the differences between IPv4 and IPv6 echo requests, or other intricacies of the TCP/IP protocols. You need only enough to deploy your own applications and get easy support from the network team.This book teaches you:•How modern networks really work•The essentials of TCP/IP•The next-generation protocol, IPv6•The right tools to diagnose network problems, and how to use them•Troubleshooting everything from the physical wire to DNS•How to see the traffic you send and receive•Connectivity testing•How to communicate with your network team to quickly resolve problemsA systems administrator doesn’t need to know the innards of TCP/IP, but knowing enough to diagnose your own network issues transforms a good sysadmin into a great one.

Learn You a Haskell for Great Good!


Miran Lipovača - 2011
    Learn You a Haskell for Great Good! introduces programmers familiar with imperative languages (such as C++, Java, or Python) to the unique aspects of functional programming. Packed with jokes, pop culture references, and the author's own hilarious artwork, Learn You a Haskell for Great Good! eases the learning curve of this complex language, and is a perfect starting point for any programmer looking to expand his or her horizons. The well-known web tutorial on which this book is based is widely regarded as the best way for beginners to learn Haskell, and receives over 30,000 unique visitors monthly.

The Little Book on CoffeeScript


Alex MacCaw - 2012
    Through example code, this guide demonstrates how CoffeeScript abstracts JavaScript, providing syntactical sugar and preventing many common errors. You’ll learn CoffeeScript’s syntax and idioms step by step, from basic variables and functions to complex comprehensions and classes.Written by Alex MacCaw, author of JavaScript Web Applications (O’Reilly), with contributions from CoffeeScript creator Jeremy Ashkenas, this book quickly teaches you best practices for using this language—not just on the client side, but for server-side applications as well. It’s time to take a ride with the little language that could.Discover how CoffeeScript’s syntax differs from JavaScriptLearn about features such as array comprehensions, destructuring assignments, and classesExplore CoffeeScript idioms and compare them to their JavaScript counterpartsCompile CoffeeScript files in static sites with the Cake build systemUse CommonJS modules to structure and deploy CoffeeScript client-side applicationsExamine JavaScript’s bad parts—including features CoffeeScript was able to fix

Code: The Hidden Language of Computer Hardware and Software


Charles Petzold - 1999
    And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

Test Driven Development for Embedded C


James W. Grenning - 2010
    You thought TDD was for someone else, but it's not! It's for you, the embedded C programmer. TDD helps you prevent defects and build software with a long useful life. This is the first book to teach the hows and whys of TDD for C programmers. TDD is a modern programming practice C developers need to know. It's a different way to program---unit tests are written in a tight feedback loop with the production code, assuring your code does what you think. You get valuable feedback every few minutes. You find mistakes before they become bugs. You get early warning of design problems. You get immediate notification of side effect defects. You get to spend more time adding valuable features to your product. James is one of the few experts in applying TDD to embedded C. With his 1.5 decades of training, coaching, and practicing TDD in C, C++, Java, and C# he will lead you from being a novice in TDD to using the techniques that few have mastered. This book is full of code written for embedded C programmers. You don't just see the end product, you see code and tests evolve. James leads you through the thought process and decisions made each step of the way. You'll learn techniques for test-driving code right next to the hardware, and you'll learn design principles and how to apply them to C to keep your code clean and flexible. To run the examples in this book, you will need a C/C++ development environment on your machine, and the GNU GCC tool chain or Microsoft Visual Studio for C++ (some project conversion may be needed).

MacBook For Dummies


Mark L. Chambers - 2006
    In addition to the freedom to work wherever you happen to be, a MacBook offers youA portable darkroom with iPhoto Mobile music, podcasts, and Internet radio GarageBand software that lets you make your own music The ability to create and share original movies and DVDs Safari, a safer and ultra-cool Web browser, and all the other OS X advantages Whether you already have your new MacBook or are still weighing the pros and cons of various models, MacBook For Dummies is a valuable resource. For newcomers to laptop land, it's packed with basic information about using and caring for Mac laptops. It also walks you through Mac OS X, the revolutionary Macintosh operating system that makes your laptop tick. Then it's on to all the fun stuff you can do with your MacBook, like making music, editing photos and turning them into a book, creating DVDs on the road, or adding a wireless keyboard. MacBook For Dummies will help youSet up your MacBook and get acquainted with all the features of the Mac OS X Tiger operating system Use the Safari Web browser and Apple's .Mac Internet subscriber service, connect your MacBook to a printer, and communicate with your cell phone or PDA Connect to a wired or wireless network Make the most of the iLife applications that come with your MacBook--iTunes, iPhoto, iMovie HD, iDVD, and GarageBand Keep your MacBook and your data safe, troubleshoot any problems, and maintain your system Popular For Dummies author Mark Chambers has loaded this fun book with tips, ideas, and his famous "Mark's Maxims"--power user advice that will guide you around the pitfalls and make you a Macxpert in no time. From latptop basics all the way to upgrading and adding memory, MacBook For Dummies will be your MacBook's best friend.

Hacker's Delight


Henry S. Warren Jr. - 2002
    Aiming to tell the dark secrets of computer arithmetic, this title is suitable for library developers, compiler writers, and lovers of elegant hacks.

SQL and Relational Theory: How to Write Accurate SQL Code


C.J. Date - 2009
    On the other hand, if you're not well versed in the theory, you can fall into several traps. In SQL and Relational Theory, author C.J. Date demonstrates how you can apply relational theory directly to your use of SQL. With numerous examples and clear explanations of the reasoning behind them, you'll learn how to deal with common SQL dilemmas, such as:Should database access granted be through views instead of base tables? Nulls in your database are causing you to get wrong answers. Why? What can you do about it? Could you write an SQL query to find employees who have never been in the same department for more than six months at a time? SQL supports "quantified comparisons," but they're better avoided. Why? How do you avoid them? Constraints are crucially important, but most SQL products don't support them properly. What can you do to resolve this situation? Database theory and practice have evolved since Edgar Codd originally defined the relational model back in 1969. Independent of any SQL products, SQL and Relational Theory draws on decades of research to present the most up-to-date treatment of the material available anywhere. Anyone with a modest to advanced background in SQL will benefit from the many insights in this book.