Statistics in Plain English


Timothy C. Urdan - 2001
    Each self-contained chapter consists of three sections. The first describes the statistic, including how it is used and what information it provides. The second section reviews how it works, how to calculate the formula, the strengths and weaknesses of the technique, and the conditions needed for its use. The final section provides examples that use and interpret the statistic. A glossary of terms and symbols is also included.New features in the second edition include:an interactive CD with PowerPoint presentations and problems for each chapter including an overview of the problem's solution; new chapters on basic research concepts including sampling, definitions of different types of variables, and basic research designs and one on nonparametric statistics; more graphs and more precise descriptions of each statistic; and a discussion of confidence intervals.This brief paperback is an ideal supplement for statistics, research methods, courses that use statistics, or as a reference tool to refresh one's memory about key concepts. The actual research examples are from psychology, education, and other social and behavioral sciences.Materials formerly available with this book on CD-ROM are now available for download from our website www.psypress.com. Go to the book's page and look for the 'Download' link in the right-hand column.

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories


Frank Rose - 2011
    Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.