Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    From Esther Martin, owner of the scariest bar in Baltimore, to the playwright Tennessee Williams; from the atheist leader Madalyn Murray O'Hair to the insane martyr Saint Catherine of Siena; from the English novelist Denton Welch to the timelessly appealing singer Johnny Mathis--these are the extreme figures who helped the author form his own brand of neurotic happiness. Role Models is a personal invitation into one of the most unique, perverse, and hilarious artistic minds of our time.

    By all appearances, she had mastered being a grown-up. But beneath that veneer of success, she was a chronically anxious, self-medicating mess. No one knew that her road to adulthood had been paved with depression, anxiety, and shame, owing in large part to her minimally parented upbringing. She realized she’d hit rock bottom when she drunk-dialed her therapist pleading for help.Buy Yourself the F*cking Lilies is the story of Tara’s path to re-parenting herself and becoming a “ninja of self-love.” Through simple, daily rituals, Tara transformed her mind, body, and relationships, and shows how to:• fake gratitude until you actually feel gratitude• excavate your emotional wounds and heal them with kindness• identify your self-limiting beliefs, kick them to the curb, and start living a life you choose• silence your inner frenemy and shield yourself from self-criticism• carve out time each morning to start your day empowered, inspired, and ready to rule• create a life you truly, totally f*cking LOVEThis is the book Tara wished someone had given her and it is the book many of us desperately need: a candid, hysterical, addictively readable, practical guide to growing up (no matter where you are in life) and learning to love yourself in a non-throw-up-in-your-mouth-it’s-so-cheesy way.

    In Them, journalist Jon Ronson has joined the extremists to track down the fabled secret room.As a journalist and a Jew, Ronson was often considered one of "Them" but he had no idea if their meetings actually took place. Was he just not invited? Them takes us across three continents and into the secret room. Along the way he meets Omar Bakri Mohammed, considered one of the most dangerous men in Great Britain, PR-savvy Ku Klux Klan Grand Wizard Thom Robb, and the survivors of Ruby Ridge. He is chased by men in dark glasses and unmasked as a Jew in the middle of a Jihad training camp. In the forests of northern California he even witnesses CEOs and leading politicians -- like Dick Cheney and George Bush -- undertake a bizarre owl ritual.Ronson's investigations, by turns creepy and comical, reveal some alarming things about the looking-glass world of "us" and "them." Them is a deep and fascinating look at the lives and minds of extremists. Are the extremists onto something? Or is Jon Ronson becoming one of them?

    One Country. And a lot of whisky.As stars of "Outlander", Sam and Graham eat, sleep and breathe the Highlands on this epic road trip around their homeland. They discover that the real thing is even greater than fiction."Clanlands" is the story of their journey. Armed with their trusty campervan and a sturdy friendship, these two Scotsmen are on the adventure of a lifetime to explore the majesty of Scotland. A wild ride by boat, kayak, bicycle and motorbike, they travel from coast to loch and peak to valley and delve into Scotland's history and culture, from timeless poetry to bloody warfare.With near-death experiences, many weeks in a confined space together, and a cast of unforgettable characters, Graham and Sam's friendship matures like a fine Scotch. They reflect on their acting careers in film and theatre, find a new awestruck respect for their native country and, as with any good road trip, they even find themselves.Hold onto your kilts ... this is Scotland as you've never seen it before.

    Don't Laugh, It'll Only Encourage Her is the endearingly honest and hilarious memoir from the creator and star of award-winning BBC comedy This Country.____ When things were really bad, Mum would always say to me: 'Don't worry, it will be a good read for your memoir one day.' 'Mum, I auditioned to be a stripper by snogging a pole and was laughed off the stage by a bunch of topless dancers.' 'Well that can go in the memoir.' 'Mum, I spent all my student loan accidently on a penthouse suite in a fancy hotel in Marble Arch, now I face getting kicked out of drama school.' 'That's a good one for the memoir.' 'Mum, sorry I'm late for dinner, I had to work late at my cleaning job because someone balanced a Quaver packet full of piss on the radiator in the boy's toilets, and I didn't realise until I picked it up, so I had to wash the piss off me in the sink while trying to learn my lines for that Call the Midwife audition I have in London tomorrow.' 'Memoir...' I have lived the most humiliating, ridiculous, screw-up of a life but Mum was right, you've just got to remember, sometimes the worst experiences make the most entertaining stories. _____

    Then, in 2005, astronomer Mike Brown made the discovery of a lifetime: a tenth planet, Eris, slightly bigger than Pluto. But instead of its resulting in one more planet being added to our solar system, Brown’s find ignited a firestorm of controversy that riled the usually sedate world of astronomy and launched him into the public eye. The debate culminated in the demotion of Pluto from real planet to the newly coined category of “dwarf” planet. Suddenly Brown was receiving hate mail from schoolchildren and being bombarded by TV reporters—all because of the discovery he had spent years searching for and a lifetime dreaming about.Filled with both humor and drama, How I Killed Pluto and Why It Had It Coming is Mike Brown’s engaging first-person account of the most tumultuous year in modern astronomy—which he inadvertently caused. As it guides readers through important scientific concepts and inspires us to think more deeply about our place in the cosmos, it is also an entertaining and enlightening personal story: While Brown sought to expand our understanding of the vast nature of space, his own life was changed in the most immediate, human ways by love, birth, and death. A heartfelt and personal perspective on the demotion of everyone’s favorite farflung planet, How I Killed Pluto and Why It Had It Coming is the book for anyone, young or old, who has ever dreamed of exploring the universe—and who among us hasn’t?

    They fell in love at eighteen, married at twenty-four, and were living their dream life in San Francisco. When Giulia was twenty-seven, she suffered a terrifying and unexpected psychotic break that landed her in the psych ward for nearly a month. One day she was vibrant and well-adjusted; the next she was delusional and suicidal, convinced that her loved ones were not safe.Eventually, Giulia fully recovered, and the couple had a son. But, soon after Jonas was born, Giulia had another breakdown, and then a third a few years after that. Pushed to the edge of the abyss, everything the couple had once taken for granted was upended.A story of the fragility of the mind, and the tenacity of the human spirit, My Lovely Wife in the Psych Ward is, above all, a love story that raises profound questions: How do we care for the people we love? What and who do we live for? Breathtaking in its candor, radiant with compassion, and written with dazzling lyricism, Lukach’s is an intensely personal odyssey through the harrowing years of his wife’s mental illness, anchored by an abiding devotion to family that will affirm readers’ faith in the power of love.

    In Everything All At Once, the New York Times bestselling author issues a call to arms meant to rouse everyone to become the change they want to see in the world. Whether addressing global warming, social change, or personal success, there are certain strategies that always get results: looking at the world with radical curiosity, being driven by a desire for a better future, and being willing to take the actions needed to make change a reality.With his signature humor and storytelling, Bill shares how he has developed specific techniques for what he calls the "everything all at once" lifestyle, from his childhood scouting adventures and his career at aerospace companies to the development of his famous Science Guy television show. This approach requires the nerd mindset: a way of thinking that leaves no stone unturned. It's about learning to solve problems through exploration, trial and error, and sheer creativity. Problem solving is a skill that anyone can harness to create change, and Bill Nye is here to show us how to sort out problems, recognize solutions, and join him in changing the world.

    But, as his memoir, "Married to Laughter," reveals, Jerry Stiller has had a lifelong love affair with entertainment. Growing up during the Depression in Brooklyn and on Manhattan's Lower East Side, Jerry Stiller discovered the power of comedy when, as a child, he saw Eddie Cantor transform an audience. Jerry's father often took him to vaudeville performances, where Jerry decided that he, too, wanted to make people laugh. He studied drama at Syracuse University, where a charismatic professor inspired Jerry to believe that he could achieve his dream and become a successful actor. After Syracuse, Jerry returned to New York to begin a life in the theater.Jerry soon met Anne Meara. Even before he fell in love with her, he knew she was a remarkable person. At first they encouraged each other in their separate performances, but eventually they began doing a comedy act in the coffeehouses of New York's Greenwich Village. They created a brilliantly successful act with two characters who were exaggerated versions of themselves. Before long, they were regulars on "The Ed Sullivan Show," the most popular television program of the day. Stiller and Meara was a smash hit.But Jerry's first love has always been the theater, and he writes with fondness and charm about his nearly fifty years in show business -- from summer stock to the early days of Joe Papp's pioneering Shakespeare in the Park, from his Broadway performance in "Hurlyburly" to his roles in such films as "The Taking of Pelham One Two Three, The Ritz,Seize the Day," and "Hairspray." He describes the genesis of the hugely successful Blue Nun radio commercials that he and Anne recorded, the first of many award-winning advertisements they would make together.Jerry takes us inside his life offstage, describing with great candor his personal and professional neuroses, including some unusual experiences in therapy. He recounts hilarious stories about the Stiller family and tells wonderful tales about such friends and colleagues as Walter Matthau, Colleen Dewhurst, Mike Nichols, F. Murray Abraham, and Henny Youngman.But most of all, he describes life with Anne, showing us his admiration for her as a performer and describing how she gave him the insight into acting that he'd long sought."Married to Laughter" is a great love story about two people who found their place in show business without ever losing sight of each other.

    With a slow chill that intensifies with each heart-pounding page, Rule describes her dawning awareness that Ted Bundy, her sensitive coworker on a crisis hotline, was one of the most prolific serial killers in America. He would confess to killing at least thirty-six young women from coast to coast, and was eventually executed for three of those cases. Drawing from their correspondence that endured until shortly before Bundy's death, and striking a seamless balance between her deeply personal perspective and her role as a crime reporter on the hunt for a savage serial killer -- the brilliant and charismatic Bundy, the man she thought she knew -- Rule changed the course of true-crime literature with this unforgettable chronicle.

    A retired service dog, Trixie was three when Dean and his wife, Gerda, welcomed her into their home. She was superbly trained, but her greatest gifts couldn’t be taught: her keen intelligence, her innate joy, and an uncanny knack for living in the moment. Whether chasing a tennis ball or protecting those she loved, Trixie gave all she had to everything she did, inspiring Dean and Gerda to trust their instincts and recapture a sense of wonder that will remain with them always. Trixie lived fewer than twelve years; in this wide world, she was a little thing. But in every way that mattered, she lived a big life.

    As small children, they watched their grandfather become president; just twelve years later they stood by their father's side when he took the same oath. They spent their college years being trailed by the Secret Service and chased by the paparazzi, with every teenage mistake making national headlines. But the tabloids didn't tell the whole story of these two young women forging their own identities under extraordinary circumstances. In this book they take readers on a revealing, thoughtful, and deeply personal tour behind the scenes of their lives, with never-before-told stories about their family, their adventures, their loves and losses, and the special sisterly bond that fulfills them.

    "A stunning memoir from the astronaut who spent a record-breaking year aboard the International Space Station – a candid account of his remarkable voyage, the journeys that preceded it, and his colorful formative years." Inside book cover comments.

    And that's what Furiously Happy is all about."Jenny’s readings are standing room only, with fans lining up to have Jenny sign their bottles of Xanax or Prozac as often as they are to have her sign their books. Furiously Happy appeals to Jenny's core fan base but also transcends it. There are so many people out there struggling with depression and mental illness, either themselves or someone in their family—and in Furiously Happy they will find a member of their tribe offering up an uplifting message (via a taxidermied roadkill raccoon). Let's Pretend This Never Happened ostensibly was about embracing your own weirdness, but deep down it was about family. Furiously Happy is about depression and mental illness, but deep down it's about joy—and who doesn't want a bit more of that?