This was no ordinary streak. Along with their ridiculous mascot and uniforms, which were known as “the Creamsicles,” the Yucks were a national punch line and personnel purgatory. Owned by the miserly and bulbous-nosed Hugh Culverhouse, the team was the end of the line for Heisman Trophy winner and University of Florida hero Steve Spurrier, and a banishment for former Cowboy defensive end Pat Toomay after he wrote a tell-all book about his time on “America’s Team.” Many players on the Bucs had been out of football for years, and it wasn’t uncommon for them to have to introduce themselves in the huddle. They were coached by the ever-quotable college great John McKay. “We can’t win at home and we can’t win on the road,” he said. “What we need is a neutral site.” But the Bucs were a part of something bigger, too. They were a gambit by promoters, journalists, and civic boosters to create a shared identity for a region that didn’t exist—Tampa Bay. Before the Yucks, “the Bay” was a body of water, and even the worst team in memory transformed Florida’s Gulf communities into a single region with a common cause. The Yucks is “a funny, endearing look at how the Bucs lost their way to success, cementing a region through creamsicle unis and John McKay one-liners” (Sports Illustrated).

    The Art of Smart Football is an eye-opening, fascinating and accessible contribution to our understanding of America’s favorite sport. The Art of Smart Football features analysis of football's top strategists and schemes, including: Pete Carroll's aggressive defense Chip Kelly's spread offense and new-school methods The roots of Bill Belichick's defensive genius Gus Malzahn's up-tempo offense The strategies Peyton Manning, Tom Brady, and Aaron Rodgers use to shred defenses Art Briles and Baylor's wide open attack Nick Saban's defensive evolution The book also includes explorations of the newest trends in football, including "packaged plays" that combine runs and passes into one play, "pattern match" defenses that blend man-to-man and zone pass coverages, how defenses are responding to the spread offense, and much more. Praise for The Art of Smart Football: "The Art of Smart Football made me a smarter football writer . . . Football, as presented by these coaches and by Brown, is such an imaginative game. It’s a great read: Go buy it." -- Peter King, The MMQB/Sports Illustrated"A must read if you are a football junkie." -- Trent Dilfer, ESPN/13-year NFL Veteran Quarterback"The best analysis in the game today."-- Rolling Stone"Awesome stuff. I recommend The Art of Smart Football to any coach or fan." -- Matt Bowen, ESPN Columnist/NFL Veteran"When Chris B. Brown releases a book, you should buy it."-- Bill Barnwell, Grantland/ESPN"A deep dive into football. Highly recommended."-- Field Yates, ESPN"The Art of Smart Football is a perfect read for anyone looking to take their knowledge of the game up a notch."-- ElevenWarriors.com

    Yet in the span of a single generation in postwar America, the game charted an extraordinary rise in popularity, becoming a smartly managed, keenly marketed sports entertainment colossus whose action is ideally suited to television and whose sensibilities perfectly fit the modern age. Pro football’s ascent is an epic American story, and America’s Game does it full justice.Beginning with the World War II years, when the NFL was fighting for its very existence, Michael MacCambridge traces the game’s grand transformation, with particular attention paid to six key franchises–the Rams, Browns, Colts, Cowboys, Chiefs, and Raiders–and how their fortunes reflected the larger growth of the game itself. Along the way we meet the sport’s legendary architects, men such as Pete Rozelle, George “Papa Bear” Halas, Bert Bell, Tex Schramm, and Lamar Hunt, as well as a wide range of its memorable characters–including Johnny Unitas, Paul Brown, Vince Lombardi, Jim Brown, Al Davis, Joe Namath, Bill Walsh, and Deion Sanders. In the process we witness the rivalries, the games themselves, and the passion that have made professional football the nation’s signature sport.MacCambridge continues the story through the turbulent 1980s and 1990s, when labor disputes and off-field scandals shook the game to its core, and up to the sport’s present-day preeminence under Paul Tagliabue. The unique portrait of the modern game’s inner workings and relentless competitiveness sheds light on contemporary stars such as Ray Lewis and Peyton Manning, as well as on the men whose leadership skills are scrutinized and second-guessed by much of the country, celebrated coaches such as Bill Parcells, Dick Vermeil, Tony Dungy, and Brian Billick.Magisterial and sweeping, definitive and unprecedented in scope, America’s Game is cultural history at its finest. A thoroughly entertaining account of the entire universe of professional football, from locker room to boardroom, from playing field to press box, it is a unique lens through which to view the past sixty years of American history.

    They are living legends who have come to embody the quarterback position and shape an entire generation of the NFL. They have also been fierce rivals every step of the way, and their many epic duels have not only ranked among the best and most exciting games ever played, they have fundamentally shaped the lives of and careers of both men.But for all their shared brilliance, they are a study in contrasts. Tom is the underdog turned ultimate winner, an unheralded draft pick who went on to win a miraculous Super Bowl and become the leader of one of the NFL’s greatest dynasties. He is as firmly associated with big game brilliance as anyone who has ever played. Meanwhile Peyton was born into NFL royalty and a mountain of outsized expectations, yet somehow lived up to and exceeded all the hype, claiming virtually every passing record along his path to football immortality.The contrast in greatness—between the overachieving underdog and the crown prince of football, between postseason brilliance and statistical dominance—has served as an endless source of fascination for fans and media, and over the years as the two players have faced off again and again in classic games, the argument has only intensified. But until now, there has never been a definitive treatment of the debate that tells the real story. What do Tom and Peyton actually think of each other? What do their coaches think of them? What about teammates and opposing players? What are they like behind closed doors and in the locker room, and how does that influence their careers? How did their vastly different upbringings shape them, and how has each handled the injuries, setbacks and defeats they’ve dealt with over their careers? In this extraordinary book, veteran NFL correspondent Gary Myers tackles this subject from every angle and with unprecedented access and insight, drawing on a huge number of never-before-heard interviews with Brady and Manning, their coaches, their families, and those who have played with them and against them. The result is a remarkable collection of the most entertaining and revealing stories ever told about Peyton and Tom, from how they developed their vastly different leadership styles, to the unlikely friendship they’ve built over the years, to their respective exploits as locker room pranksters. Wildly entertaining and deeply thought-provoking, Brady vs Manning is essential reading for anyone who truly wants to understand these extraordinary players.

    They have become part of the sport's vernacular, and yet for many fans they remain just names, often confusing ones. To rectify that, Tim Layden has drilled deep into the core of the game to reveal not only how these chalkboard X's and O's really work on the field, but also where they came from and who dreamed them up. These playbook schemes, many of them illuminated by diagrams, bear the insignia of some of the game's great innovators, men like Vince Lombardi, Don Coryell, Tom Osborne, Bill Walsh, Tony Dungy and Buddy Ryan. But football has also been radically altered by the ingenious work of men with more obscure names, like Tiger Ellison, Emory Bellard and Mouse Davis.In Blood, Sweat and Chalk, Layden takes readers into the meeting rooms-and in some cases the living rooms-where the game's most significant ideas were hatched. He goes to the coaches and to the players who inspired them, and lets them tell their stories. In candid conversations with some of football's most intriguing characters, Layden provides a fascinating guide to the game, helping fans to better see the subtleties of America's favorite sport.The game of football is cyclical. Coaches today are getting too much credit for formations and offenses that were dreamed up years ago. Tim Layden does a wonderful job of tracing the origin of those ideas in Blood, Sweat and Chalk.- Urban Meyer, Head Football Coach, University of FloridaTim Layden explores the minds and ambitions of the game's formative thinkers. Serious students of football must have this on their bookshelves!- Steve Sabol, President, NFL FilmsBlood, Sweat and Chalk is a must-read for all football aficionados. I, of course, especially enjoyed reading about the great Don Coryell, a true innovator in the game we all love. His ideas changed football-and this book shows you how.- Dan Fouts, Hall of Fame Quarterback, San Diego ChargersTim has created a playbook that's instructional, a history book that's fascinating and a football bible that's a must-read for anybody who loves the game. All in one. - Dan Patrick, Host, NBC's Football Night in AmericaTim Layden does a great job telling the story of the people and the ideas that had a major impact on the game of football as we know it.- Mack Brown, Head Football Coach, University of TexasThis is one of the most important sports books of our generation-and a lot of fun too. The formations and philosophies that win Super Bowls and national titles are made crystal clear. If you live for fall weekends, this is your book. - Peter King, Author, Monday Morning Quarterback

    Rare are the football innovations that have occurred without an owner, general manager, coach, or player up against the wall and reaching for a way to succeed anyway. In this meticulously researched, lively book, Bleacher Report lead NFL scout Doug Farrar traces the schematic history of the pro game through these “if this/then that” moments—paradigm shifts in the game from 1920 through the present. More than just a book about schemes and strategies, The Genius of Desperation: The Schematic Innovations that Made the Modern NFL also tells the stories of the game’s most prominent innovators, the adversities they endured, and the ways in which they learned to exceed their own expectations on the path to true greatness. Everyone from George Halas to Greasy Neale, Paul Brown to Sid Gillman, Bill Walsh to Chip Kelly is featured, as well as many more.

    Millions fill 100,000-seat stadiums every Saturday; tens of millions more watch on television every weekend. The 2013 Discover BCS National Championship game between Notre Dame and Alabama had a viewership of 26.4 million people, second only to the Super Bowl. Billions of dollars from television deals now flow into the game; the average budget for a top-ten team is $80 million; top coaches make more than $3 million a year; the highest paid, more than $5 million.     But behind this glittering success are darker truths: “athlete-students” working essentially full-time jobs with no share in the oceans of money; players who often don’t graduate and end their careers with broken bodies; “janitors” who clean up player misconduct; football “hostesses” willing to do whatever it takes to land a top recruit; seven-figure black box recruiting slush funds. And this: Despite the millions of dollars pouring into the game, 90 percent of major athletic departments still lose money. Yet schools remain caught up in an ever-escalating “arms race”—at the expense of academic scholarships, facilities and faculty.     Celebrated investigative journalists Jeff Benedict and Armen Keteyian were granted unprecedented access during the 2012 season to programs at the highest levels across the country at a time of convulsive change in college football. Through dogged reporting, they explored every nook and cranny of this high-powered machine, and reveal how it operates from the inside out. The result: the system through the eyes of athletic directors and coaches, high-flying boosters and high-profile TV stars, five-star recruits and tireless NCAA investigators and the kids on whom the whole vast enterprise depends.     Both a celebration of the power and pageantry of NCAA football and a groundbreaking, thought-provoking critique of its excesses, The System is the definitive book on the college game.

    The son of an Italian immigrant butcher, Lombardi toiled for twenty frustrating years as a high school coach and then as an assistant at Fordham, West Point, and the New York Giants before his big break came at age forty-six with the chance to coach a struggling team in snowbound Wisconsin. His leadership of the Green Bay Packers to five world championships in nine seasons is the most storied period in NFL history. Lombardi became a living legend, a symbol to many of leadership, discipline, perseverance, and teamwork, and to others of an obsession with winning. In When Pride Still Mattered, Pulitzer Prize-winning author David Maraniss captures the myth and the man, football, God, and country in a thrilling biography destined to become an American classic.

    And The Book of Basketball is that book. Nowhere in the roundball universe will you find another single volume that covers as much in such depth as this wildly opinionated and thoroughly entertaining look at the past, present, and future of pro basketball.From the age-old question of who actually won the rivalry between Bill Russell and Wilt Chamberlain to the one about which team was truly the best of all time, Simmons opens–and then closes, once and for all–every major pro basketball debate. Then he takes it further by completely reevaluating not only how NBA Hall of Fame inductees should be chosen but how the institution must be reshaped from the ground up, the result being the Pyramid: Simmons’s one-of-a-kind, five-level shrine to the ninety-six greatest players in the history of pro basketball. And ultimately he takes fans to the heart of it all, as he uses a conversation with one NBA great to uncover that coveted thing: The Secret of Basketball.Comprehensive, authoritative, controversial, hilarious, and impossible to put down (even for Celtic-haters), The Book of Basketball offers every hardwood fan a courtside seat beside the game’s finest, funniest, and fiercest chronicler.* More to the point, he’s the only one crazy enough to try to pull it off.

    Football is an unrelentingly punishing sport, played and practiced at undiminished intensity, and it devours its players. Confronting injuries, trades, and the grim reality of competition, every NFL team prepares constantly for the likelihood -- the certainty -- that even franchise players can go down at any time. And someone new must be ready, trained, and primed to step in at the highest level. Bestselling sportswriter John Feinstein persuaded one NFL team to lift the extraordinary secrecy that shrouds the sport and let him see how a team operates at the closest level. One team let him join every practice, every coaches' meeting, every players' gathering, every strategy debate. From the give-and-take of draft day, into the grinder of summer training camps, and from 100-degree practice games to the last game in frigid conditions, Feinstein reveals how a football team works -- or fails to work -- as no writer has done before. Next Man Up unveils rituals (what a coach tells a player at the moment he cuts him); rules (the inanities of league-appointed "uniform Nazis"); conflicts (the scouts vs. the coaches, the general managers vs. the agents, the offense vs. the defense, the special teams coaches vs. everybody); money (how much a journeyman makes, and how his life differs from the multi-million-dollar-a-year star players)-every nuance of a team's life, from the owner's goals to the coach's day-to-day travails to the feeling of the sleet-soaked ball in the hands of a receiver on artificial turf. The access John Feinstein enjoyed allows him to discuss with equal understanding the owner's management strategy, the coaches' and coordinators' plans for each new game, and how it all affects the players themselves. Anyone who loves football -- any team, in any era -- will savor the thousands of details revealed here for the first time, and the extraordinary drama that goes into following week after week, the most sensational sport in America.

    What does the offense’s formation tell you about the play that’s about to be run? When a quarterback throws a pass toward the sideline and the wide receiver cuts inside, which player is to blame? Why does a defensive end look like a Hall of Famer one week and a candidate for the practice squad the next? These questions and more are addressed in Take Your Eye Off the Ball 2.0, a book that takes readers deep inside the perpetual chess match between offense and defense. This book provides clear and simple explanations to the intricacies and nuances that affect the outcomes of every NFL game. This updated edition contains recent innovations from the 2015 NFL season.

    Flavored with wild (and often ribald) anecdotes, inside stories, interviews, and never-before-told material, Going Long brings the incredible story of the maverick American Football League to life through the words of those who lived it.

    They won a Super Bowl and saved a city.It was not just that the Monsters of the Midway won, but how they did it. On offense, there was high-stepping running back Walter Payton and Punky QB Jim McMahon, who had a knack for pissing off Coach Mike Ditka as he made his way to the end zone. On defense, there was the 46: a revolutionary, quarterback-concussing scheme cooked up by Buddy Ryan and ruthlessly implemented by Hall of Famers such as Dan "Danimal" Hampton and "Samurai" Mike Singletary. On the sidelines, in the locker rooms, and in bars, there was the never-ending soap opera: the coach and the quarterback bickering on TV, Ditka and Ryan nearly coming to blows in the Orange Bowl, the players recording the "Super Bowl Shuffle" video the morning after the season's only loss.Cohen tracked down the coaches and players from this iconic team and asked them everything he has always wanted to know: What's it like to win? What's it like to lose? Do you really hate the guys on the other side? Were you ever scared? What do you think as you lie broken on the field? How do you go on after you have lived your dream but life has not ended?The result is Monsters: The 1985 Chicago Bears and the Wild Heart of Football, a portrait not merely of a team but of a city and a game: its history, its future, its fallen men, its immortal heroes. But mostly it's about being a fan--about loving too much. This is a book about America at its most nonsensical, delirious, and joyful.

    Rejected by Notre Dame, discarded by the Pittsburgh Steelers, he started on a Pennsylvania sandlot making six dollars a game and ended as the most commanding presence in the National Football League, calling the critical plays and completing the crucial passes at the moment his sport came of age.Johnny U is the first authoritative biography of Unitas, based on hundreds of hours of interviews with teammates and opponents, coaches, family and friends. The depth of Tom Callahan’s research allows him to present something more than a biography, something approaching an oral history of a bygone sporting era. It was a time when players were paid a pittance and superstars painted houses and tiled floors in the off-season—when ex-soldiers and marines like Gino Marchetti, Art Donovan, and “Big Daddy” Lipscomb fell in behind a special field general in Baltimore. Few took more punishment than Unitas. His refusal to leave the field, even when savagely bloodied by opposing linemen, won his teammates’ respect. His insistence on taking the blame for others’ mistakes inspired their love. His encyclopedic football mind, in which he’d filed every play the Colts had ever run, was a wonder.In the seminal championship game of 1958, when Unitas led the Colts over the Giants in the NFL’s first sudden-death overtime, Sundays changed. John didn’t. As one teammate said, “It was one of the best things about him.”

    They would sit together at Fenway. They would exchange emails. They would write about the games. And, as it happened, they would witness the greatest comeback ever in sports, and the first Red Sox championship in eighty-six years. What began as a Sox-filled summer like any other is now a fan's notes for the ages.