As a result, writers will dig deep within and explore their own values and worldviews in order to create an effective story. Writers will come away with an extremely precise set of tools to work with--specific, useful techniques to make the audience care about their characters, and that make their characters grow in meaningful ways. They will construct a surprising plot that is unique to their particular concept, and they will learn how to express a moral vision that can genuinely move an audience.The foundations of story that Truby lays out are so fundamental they are applicable--and essential--to all writers, from novelists and short-story writers to journalists, memoirists, and writers of narrative non-fiction.

    Detailed. Practical. Set Lighting Technician's Handbook, Third Edition is a friendly, hands-on manual covering the day-to-day practices, equipment, and tricks of the trade essential to anyone doing motion picture lighting. This handbook offers a wealth of practical technical information, useful techniques, as well as aesthetic discussions. The Set Lighting Technician's Handbook focuses on what is important when working on-set: trouble-shooting, teamwork, set protocol, and safety. It describes tricks and techniques for operating a vast array of lighting equipment including xenons, camera synchronous strobes, black lights, underwater units, lighting effects units, and many others. Since its first edition, this handy on-set reference continues to be widely adopted as a training and reference manual by union training programs as well as top university film production programs. New in the third edition is an expanded resource section, new illustrations and tables, and coverage of new lighting products and techniques for how to use them.

    "Image collapse" can befall anyone whose carefully cultivated persona is pitted against intermediaries in the broadcast booths of cable news networks or behind the photo desks of newspapers, magazines, and today's host of digital platforms.As a world-traveling "advance man," an operative who orchestrates TV- and photo-ready moments involving important political figures, Josh King has unique experience working with the reputations of officeholders, candidates and other public figures. In Off Script, King leads readers through an entertaining and illuminating journey through the Hall of Infamy of some of the most catastrophic examples of political theater of the last quarter century. Readers might remember these cringe worthy moments as simple cases of bad luck. King argues, instead, that they were symptomatic of something larger: our broad appetite for public embarrassment, the media’s business imperatives in satiating that craving, and the propensity of politicians to serve it up on a platter, often by pretending to be someone they’re not while strutting on the public stage.We tour recent history – King calls it “the Age of Optics” – to establish this syndrome, and then turn to the Obama administration and what Josh calls the emergence of the "Vanilla Presidency." King argues that Barack Obama has been more guarded and more protective of the presidential persona than anyone in history, and as we look to the elections of 2016 and beyond, we have to wonder: Will our future president follow Obama's example? If so, how will that influence the relationship between our nation's citizens and their leader?

    In Reality Bites Back, media critic Jennifer L. Pozner aims a critical, analytical lens at a trend most people dismiss as harmless fluff. She deconstructs reality TV’s twisted fairytales to demonstrate that far from being simple “guilty pleasures,” these programs are actually guilty of fomenting gender-war ideology and significantly affecting the intellectual and political development of this generation’s young viewers. She lays out the cultural biases promoted by reality TV about gender, race, class, sexuality, and consumerism, and explores how those biases shape and reflect our cultural perceptions of who we are, what we’re valued for, and what we should view as “our place” in society. Smart and informative, Reality Bites Back arms readers with the tools they need to understand and challenge the stereotypes reality TV reinforces and, ultimately, to demand accountability from the corporations responsible for this contemporary cultural attack on three decades of feminist progress.

    However elusive this Lost Chord may be, Danny G. searches it out and nails it to the tree flesh. Eternity now! 1967 forever!" --Wavy Gravy"Danny Goldberg’s deeply personal and political history of 1967 and the hippie idea weaves together rollicking, rousing, wonderfully colorful and disparate narratives to remind us how the energies and aspirations of the counterculture were intertwined with protest and reform. There is a direct line from many of the events, movements, and people of 1967 to our times. Goldberg draws the line for us with mesmerizing storytelling, characters, and conversations."--Katrina vanden Heuvel, The Nation "Danny Goldberg has written a lively, well-researched, kaleidoscopic account--at once openhearted and levelheaded--of a spiritual, pharmacological, political, and musical supernova whose reverberations are still strongly felt a half-century later."--Hendrik Hertzberg"Danny Goldberg is probably one of the purest, most reasonable guides you could ask for to 1967."--Andrew Loog Oldham, author of Rolling Stoned "Hippie 101--a kaleidoscopic snapshot of the Big Bang fifty years ago, three parts social and musical history, one part personal memoir, a sweeping overview that also manages to be up close and personal. Bravo."--Joel Selvin, author of Altamont: The Rolling Stones, the Hells Angels, and the Inside Story of Rock's Darkest Day "Danny Goldberg has done something I would not have thought possible: with diligent research, sharp prose, a clear mind, and an open heart, he has rescued a period of history from the clichés that had previously defined it. I began this book thinking hippies ridiculous. I ended it with a far more complex view, and one that showed me how little I had known or understood--a truly impressive achievement."--Eric Alterman, author of The Cause: The Fight for American Liberalism from Franklin Roosevelt to Barack Obama Danny Goldberg’s new book is a subjective history of 1967, the year he graduated from high school. It is, he writes in the introduction, “an attempt at trying to remember the culture that mesmerized me, to visit the places and conversations I was not cool enough to have been a part of.” It is also a refreshing and new analysis of the era; by looking at not only the political causes, but also the spiritual, musical, and psychedelic movements, Goldberg provides a unique perspective on how and why the legacy of 1967 lives on today.1967 was the year of the release of the Beatles’s Sgt. Pepper’s Lonely Hearts Club Band, and of debut albums from the Doors, the Grateful Dead, Jimi Hendrix, Janis Joplin, among many others.In addition to the thriving music scene, 1967 was also the year of the Summer of Love; the year that millions of now-illegal LSD tabs flooded America; Muhammad Ali was convicted of avoiding the draft; Martin Luther King Jr. publicly opposed the war in Vietnam; Stokely Carmichael championed Black Power; Israel won the Six-Day War, and Che Guevara was murdered. It was the year that hundreds of thousands of protesters vainly attempted to levitate the Pentagon. It was the year the word “hippie” peaked and died, and the Yippies were born.Exhaustively researched and informed by interviews with Allen Ginsberg, Timothy Leary, Ram Dass, Tom Hayden, Cora Weiss, and Gil Scott-Heron (one of many of Goldberg’s high school classmates who entered the culture), In Search of the Lost Chord is a mosaic of seminal moments in the psychedelic, spiritual, rock-and-roll, and political protest cultures of 1967.

    Its cast includes actors, writers, musicians and composers, producers and directors, racketeers and labor leaders, journalists and politicians in the turbulent decade from World War II to Korea.

    The director was a renegade filmmaker who'd never made a profitable picture. The producer was hired because he could stay below budget. The star had a reputation for being difficult. A formula for disaster?No, the makings of one of the greatest films of all time.The Godfather Legacy explores the fascinating behind-the-scenes intrigue and uproar during the making of all three films:The clashes between Coppola and the studio chiefs during the filming of The Godfather, the pressurized production schedule, and the project's near cancellationThe real story behind the cooperation of the Mafia in the creation of The GodfatherThe worldwide acclaim and stunning financial success following the release of The Godfather -- a triumph that set the stage for the film industry's renaissanceThe production of The Godfather Part II and the rise of Coppola, Al Pacino, and others to the loftiest heights of power in HollywoodThe creation of The Godfather Part III two decades after the original film and the completion of video projects that unified the three films for the first timeFeaturing production records, credits, reviews, and interviews with many of the principals involved, The Godfather Legacy is a rare and vivid peek into the making of three of the most compelling films in Hollywood history.

    A true auteur, Anderson is known for the visual artistry, inimitable tone, and idiosyncratic characterizations that make each of his films—Bottle Rocket, Rushmore, The Royal Tenenbaums, The Life Aquatic with Steve Zissou, The Darjeeling Limited, Fantastic Mr. Fox, and Moonrise Kingdom—instantly recognizable as “Andersonian.”The Wes Anderson Collection is the first in-depth overview of Anderson’s filmography, guiding readers through his life and career. Previously unpublished photos, artwork, and ephemera complement a book-length conversation between Anderson and award-winning critic Matt Zoller Seitz. The interview and images are woven together in a meticulously designed book that captures the spirit of his films: melancholy and playful, wise and childish—and thoroughly original.

    McCay is largely forgotten today, but he unleashed an art form, and the creative energy of artists from Otto Messmer and Max Fleischer to Walt Disney and Warner Bros.' Chuck Jones. Their origin stories, rivalries, and sheer genius, as Reid Mitenbuler skillfully relates, were as colorful and subversive as their creations--from Felix the Cat to Bugs Bunny to feature films such as Fantasia--which became an integral part and reflection of American culture over the next five decades.Pre-television, animated cartoons were aimed squarely at adults; comic preludes to movies, they were often "little hand grenades of social and political satire." Early Betty Boop cartoons included nudity; Popeye stories contained sly references to the injustices of unchecked capitalism. "During its first half-century," Mitenbuler writes, "animation was an important part of the culture wars about free speech, censorship, the appropriate boundaries of humor, and the influence of art and media on society." During WWII it also played a significant role in propaganda. The Golden Age of animation ended with the advent of television, when cartoons were sanitized to appeal to children and help advertisers sell sugary breakfast cereals.Wild Minds is an ode to our colorful past and to the creative energy that later inspired The Simpsons, South Park, and BoJack Horseman.

    Investigate everything from set design to costumes to the development of the camera itself, in this immersive guide featuring exquisite illustration by Adam Allsuch Boardman.

    A few short years later, she was Alfred Hitchcock’s confidante and one of the Oscar-nominated screenwriters of his first American film, Rebecca. Harrison had quickly grown from being the worst secretary Hitchcock ever had to one of his closest collaborators, critically shaping his brand as the “Master of Suspense.” Forging her own public persona as the female Hitchcock, Harrison went on to produce numerous Hollywood features before becoming a television pioneer as the producer of Alfred Hitchcock Presents. A respected powerhouse, she acquired a singular reputation for running amazingly smooth productions— and defying anyone who posed an obstacle. She built most of her films and series from the ground up. She waged rough-and-tumble battles against executives and censors, and even helped to break the Hollywood blacklist. She teamed up with many of the most respected, well-known directors, writers, and actors of the twentieth century. And she did it all on her own terms. Author Christina Lane shows how this stylish, stunning woman became Hollywood’s most powerful female writer-producer—one whom history has since overlooked.

    But Maurice Hilleman came close. Maurice Hilleman is the father of modern vaccines. Chief among his accomplishments are nine vaccines that practically every child gets, rendering formerly deadly diseases — including mumps, rubella, and measles — nearly forgotten. Author Paul A. Offit's rich and lively narrative details Hilleman's research and experiences as the basis for a larger exploration of the development of vaccines, covering two hundred years of medical history and traveling across the globe in the process. The history of vaccines necessarily brings with it a cautionary message, as they have come under assault from those insisting they do more harm than good. Paul Offit clearly and compellingly rebuts these arguments, and, by demonstrating how much the work of Hilleman and others has gained for humanity, shows us how much we have to lose.

    Guided by the questions How did the situation get this way? and How does it stay this way?, Schwalbe tracks inequality from its roots to its regulation. In the final chapter, "Escaping the Inequality Trap," he also shows how inequality can be overcome. Throughout, Schwalbe's engaging writing style draws students into the material, providing instructors with a solid foundation for discussing this challenging and provocative subject.With its lively combination of incisive analysis and compelling fictional narratives, Rigging the Game is an innovative teaching tool--not only for courses on stratification, but also for social problems courses, introductory sociology courses, and any course that takes a close look at how the inequalities of race, class, and gender are perpetuated.

    Mary Tyler Moore made her name as Dick Van Dyke’s wife on the eponymous show, a cute, unassuming housewife that audiences loved. But when her writer/producers James Brooks and Allan Burnes dreamed up an edgy show about a divorced woman with a career, network executives replied: Americans won’t watch television about New York City, divorcees, men with mustaches, or Jews. But Moore and her team were committed, and when the show finally aired, in spite of tepid reviews, fans loved it.Jennifer Armstrong introduces readers to the show’s creators; its principled producer, Grant Tinker; and the writers and actors who attracted millions of viewers. As the first situation comedy to employ numerous women as writers and producers, The Mary Tyler Moore Show became a guiding light for women in the 1970s. The show also became the centerpiece of one of greatest evenings of comedy in television history, and Jennifer Armstrong describes how the television industry evolved during these golden years.

    Trump, television has conquered America. In Audience of One, New York Times chief television critic James Poniewozik traces the history of TV and mass media from the Reagan era to today, explaining how a volcanic, camera-hogging antihero merged with America’s most powerful medium to become our forty-fifth president.In the tradition of Neil Postman’s masterpiece Amusing Ourselves to Death, Audience of One shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today’s zillion-channel, Internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump, the chameleonic celebrity who courted fame, achieved a mind-meld with the media beast, and rode it to ultimate power.Braiding together these disparate threads, Poniewozik combines a cultural history of modern America with a revelatory portrait of the most public American who has ever lived. Reaching back to the 1940s, when Trump and commercial television were born, Poniewozik illustrates how Donald became “a character that wrote itself, a brand mascot that jumped off the cereal box and entered the world, a simulacrum that replaced the thing it represented.” Viscerally attuned to the media, Trump shape-shifted into a boastful tabloid playboy in the 1980s; a self-parodic sitcom fixture in the 1990s; a reality-TV “You’re Fired” machine in the 2000s; and finally, the biggest role of his career, a Fox News–obsessed, Twitter-mad, culture-warring demagogue in the White House.Poniewozik deconstructs the chaotic Age of Trump as the 24-hour TV production that it is, decoding an era when politics has become pop culture, and vice versa. Trenchant and often slyly hilarious, Audience of One is a penetrating and sobering review of the raucous, raging, farcical reality show—performed for the benefit of an insomniac, cable-news-junkie “audience of one”—that we all came to live in, whether we liked it or not.