We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    The business magazines predicted his demise. And the public couldn't get enough. But the only people privy to Donald Trump's real story were the members of his inner circle—men such as Jack O'Donnell, a top executive at Atlantic City's Trump Plaza Casino until April, 1990. For three years O'Donnell witnessed the goings-on in the House of Trump that the people only guessed at. Now he reveals what he saw. Here's the inside story of Trump's legendary tirades, his convenient forgetfulness, and the infamous Donald Trump ego. O'Donnell tells how the Plaza staff catered to Trump's personal whims, and to those of his mistress—and how the man who built the largest gambling hall in the world knew little about running a casino. From the hypocrisy, bad deals, and the monumental debt to the untold tales of Marla and Ivana, Trumped! rips the mask off the mighty Trump facade—revealing a man whose castle is about to collapse.

    Also featured are extensive annotations and commentaries on the date of composition, how Tolkien’s professional and early mythological writings influenced the story, the imaginary geography he created, and how he came to revise the book in the years after publication to accommodate events in The Lord of the Rings.

    H. Auden and Ted Hughes. Complete with an index of famous lines. Do you remember the famous opening lines, "Tyger tyger, burning bright"? Or, "Shall I compare thee to a summer's day?" But would you be able to name the poems or the poets? The English language is jam-packed with wonderful verses that we've all heard at some point, but probably forgotten. I Wandered Lonely As a Cloud will remind you of all those long-forgotten poems that you were taught at school, together with mini-biographies and introductions. This title includes: "The Rime of the Ancient Mariner" by Coleridge; "If" by Rudyard Kipling; "Dulce et Decorum Est" by Wilfred Owen; "Song of Myself" by Walt Whitman; "Digging" by Seamus Heaney; and "Not Waving But Drowning" by Stevie Smith. Complete with an index of famous lines as well as authors, any poetry enthusiast will love the collection of best-loved poems alongside the lively commentary. I Wandered Lonely As A Cloud is a perfect addition to any poetry lover's collection.

    A look at over 400 of the best historical movies (and some of the worst) purporting to be ‘factual’ or ‘based on actual events’; and how Hollywood has distorted, altered, manipulated, exaggerated, even falsified history under the all-encompassing premise…based on a true story…

    Dick was a hugely influential writer who drew upon his own life to address the nature of drug abuse, paranoia, schizophrenia, and transcendental experiences of all kinds. He was a prolific author and many of his books were turned into popular films such as Blade Runner, A Scanner Darkly, Total Recall, and Minority Report. This book has been written with the cooperation of several close acquaintances and looks to examine his work as well as the socio-political-cultural environment in which he lived. It will be of great interest to any fan of Philip K. Dick or science fiction in general, as well as anyone who grew up the 1950s, 1960s, and 1970s.

    From his legendary bayonet charge down the slopes of Little Round Top hill during the Battle of Gettysburg, to the startling calling of Union troops to salute as the defeated Confederate Army surrendered to him at Appomattox, Joshua Lawrence Chamberlain redefined the scale of greatness in this country. Wounded six times in battle, twice assumed to be a fatality, the volunteer officer from Maine continued to lead gallantly until the final shot was fired during the Civil War. Valor's Measure tells the death-defying tale of this Medal of Honor hero and captures his spirit as no autobiography can.

    Adam Bascom trips over a body in Gressington churchyard, he never imagines it will change the whole direction of his life. As a recently-qualified physician trying to establish a practice in a small market town in north Norfolk, Adam should be devoting all his energy to his business. But it soon becomes clear that the authorities are intent on making sure the death is accepted as an accident and refuse any deeper investigation. Adam’s curiosity and sense of justice cannot accept this. He knows there are many unanswered questions about the death, but he has no standing that would allow him to become involved formally. Instead, he uses friends, old and new, unexpected contacts and even his own mother to help him get to the truth. Set against the turbulence of late-Georgian England, a country on the brink of war with Revolutionary France, the book reveals a land where spies keep constant watch on everyone the government deems ‘undesirable’, religion is polarised between the established church and a mass of dissenting sects, and the perennial ‘Irish question’ has at last spilled over into outright terrorism. Bad weather, poor harvests and enclosure have driven many people in the countryside into abject poverty. Only the smugglers along the coast offer regular and highly-paid ‘work’ helping to unload contraband. Yet here too, the Revenue’s Riding Officers, backed up by troops of dragoons, are waging an increasingly successful campaign to stamp out the major gangs. Adam must thread his way through all of this, encountering many new demands along the way, from a family torn apart by religious bigotry, and a teenage thief turned informer, to a secret section of The Alien Office, a government department dedicated to keeping a close eye on anyone likely to prove a threat to the realm. As he becomes more and more essential to the government’s efforts to combat internal dissension and prepare for war, Adam finds he must draw on all his medical and personal skills to bring the case to a successful conclusion.

    Well, you don't have to resemble a model to achieve a Bowflex body. Now, you can apply the complete science behind what it takes to get that lean, muscular look. The course of action you're holding in your hands contains the best-possible routines and practices that, combined, cause greater and faster results.The Bowflex exercise system is based on the simple bow-and-arrow principle. Its patented Power Rod technology flexes and extends to provide force or resistance, part of your week-by-week workouts, which focus on all major muscle groups. Merge the recommended Bowflex routines with Dr. Ellington Darden's guidelines on eating, hydrating, and resting, and you'll be well on your way to getting the results you've always wanted.In addition to four fat-loss meal plans, you'll find complete programs for out-of-shape athletes, women who want to reduce their hips and thighs, and individuals who wish to focus on their abdominals. Choose the one that's right for you, depending on your age, experience, body type, and personal goals. Throughout these pages you'll be inspired by reports and photographs of real results from real people using a real Bowflex machine.With a little discipline and patience, you'll see your extra fat begin to vanish, revealing your muscles' lean lines. In only six weeks, a man could drop 35 pounds of fat and 5 inches from his waist. A woman could lose 19 pounds of fat and 4 inches from her thighs. And both can build 3 pounds of muscle. Best of all, you will experience strength, firmness, and muscular refinement as never before.Elegant, instructive photographs of Dr. Darden's top 23 Bowflex exercises make this the ideal fitness manual for both men and women-- those who already use the Bowflex system as well as the many new users of this fast-growing home-exercise system. The only authorized book on the subject, The Bowflex Body Plan will help you lose fat, build muscle, and reshape your body-- fast.Soon you will have the results you've always wanted. Soon you will have a Bowflex body.

    The gang are furious, but then they learn the intruder is in big trouble and needs their help. Can the Seven come to the rescue ...?These timeless stories are perfect for young fans of mystery, adventure or detective series.

    Naming their band after Leonard Skinner, the gym teacher at Robert E. Lee Senior High School who constantly badgered the long-haired aspiring musicians to get haircuts, they were soon playing gigs at parties, and bars throughout the South. During the next decade Lynyrd Skynyrd grew into the most critically acclaimed and commercially successful of the rock bands to emerge from the South since the Allman Brothers. Their hits “Free Bird” and “Sweet Home Alabama” became classics. Then, at the height of its popularlity in 1977, the band was struck with tragedy --a plane crash that killed Ronnie Van Zant and two other band members.Lynyrd Skynyrd: Remembering the Free Birds of Southern Rock is an intimate chronicle of the band from its earliest days through the plane crash and its aftermath, to its rebirth and current status as an enduring cult favorite. From his behind-the-scenes perspective as Ronnie Van Zant’s lifelong friend and frequent member of the band’s entourage who was also aboard the plane on that fateful flight, Gene Odom reveals the unique synthesis of blues/country rock and songwriting talent, relentless drive, rebellious Southern swagger and down-to-earth sensibility that brought the band together and made it a defining and hugely popular Southern rock band -- as well as the destructive forces that tore it apart. Illustrated throughout with rare photos, Odom traces the band’s rise to fame and shares personal stories that bring to life the band’s journey. For the fans who have purchased a cumulative 35 million copies of Lynyrd Skynyrd’s albums and continue to pack concerts today, Lynyrd Skynyrd is a celebration of an immortal American band.From the Hardcover edition.

    For most ordinary Englishmen, venturing off into the depths of unexplored America would have been a once in a lifetime adventure: but not for Stephen. By the time he turned forty, he had already survived a hurricane, been shipwrecked in the Bermuda Triangle, been written into a Shakespearean play, witnessed the famine and abandonment of Jamestown Colony, and participated in the marriage of Pocahontas. He was once even sentenced to death! He got himself and his family onto the Pilgrims' Mayflower, and helped found Plymouth Colony. He signed the Mayflower Compact, lodged the famous Squanto in his house, participated in the legendary Thanksgiving, and helped guide and govern the early colonists. Yet Stephen was just an ordinary man, with a wife, three sons, seven daughters, a small house, some farmland for his corn, and cows named Motley, Sympkins, Curled, and Red. These are the extraordinary adventures of an ordinary man.

    You’ll love Nathan Dylan Goodwin’s acclaimed bestselling series. Buy the box set to get the first three books of the series that you won’t want to put down! BOOK 1: Hiding The Past Peter Coldrick had no past; that was the conclusion drawn by years of personal and professional research. Then he employed the services of one Morton Farrier, Forensic Genealogist – a stubborn, determined man who uses whatever means necessary to uncover the past. With the Coldrick Case, Morton faces his toughest and most dangerous assignment yet, where all of his investigative and genealogical skills are put to the test. However, others are also interested in the Coldrick family, people who will stop at nothing, including murder, to hide the past. As Morton begins to unearth his client’s mysterious past, he is forced to confront his own family’s dark history, a history which he knows little about. BOOK 2: The Lost Ancestor When Morton is called upon by Ray Mercer to investigate the 1911 disappearance of his great aunt, a housemaid working in a large Edwardian country house, he has no idea of the perilous journey into the past that he is about to make. Morton must use his not inconsiderable genealogical skills to solve the mystery of Mary Mercer’s disappearance, in the face of the dangers posed by those others who are determined to end his investigation at any cost. BOOK 3: The Orange Lilies Morton Farrier has spent his entire career as a forensic genealogist solving other people’s family history secrets, all the while knowing so little of his very own family’s mysterious past. However, this poignant Christmastime novella sees Morton’s skills put to use much closer to home, as he must confront his own past, present and future through events both present-day and one hundred years ago. It seems that not every soldier saw a truce on the Western Front that 1914 Christmas…

    president's daughter?Brimming with answers to popular questions like these, The Best Bar Trivia Book Ever arms you with the knowledge your team needs to annihilate your bar trivia competition. This must-have guide features hundreds of facts, covering everything from sports and pop culture to history and science, so that you're always ready to deliver the ultimate trivia smackdown. You'll also get all the ins and outs of your favorite event with information on important bar trivia rules, assembling a team, and claiming victories week after week.Whether you're new to the scene or want to dominate at your local bar, this book will help your team outsmart the competition every single week!

    Here are assassins and arsonists, hangmen and horse thieves, hell-raisers and highwaymen, not to mention an array of poisoners, quacks, and forgers. Meet Ronald Biggs, one of the participants of the Great Train Robby, and Julie Amiri, a thief who found being detained by policemen...very exciting. There's enough degradation, depravity, and dottiness to delight anyone. "A Selection of the Readers Subscription Book Club."