Longtime sports columnist Bryan Burwell has written the first comprehensive biography of this living legend, whose incredible football knowledge, down-home sensibilities, and tireless work ethic made him arguably the most popular sports analyst in any sport. As a coach, he has the highest winning percentage in history, and he led the Oakland Raiders to a 1979 Super Bowl Championship. He followed that up by becoming the most beloved and popular football announcer in the country, and in the third stage of his public life, the Hall of Fame coach became known to new generations of fans through his eponymous line of groundbreaking video games, which are among the bestselling titles of all time."