Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods--designing objects with rather than for excluded users--can create elegant solutions that work well and benefit all.Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his "Wall of Exclusion," which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called "sonification" so she can "listen" to the stars.Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.

    Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

    But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text that's purposeful, concise, conversational, and clear

    Shirley was the girlfriend of Elvis's Road Manager and Best Friend "Joe Esposito's" Shirley lived with Joe for 6 years. She writes about the positive side of Elvis and how he and the Memphis Mafia. with their girlfriends and the wives, all vacationed and toured and played together. Shirley manages to bring the reader inside the walls of Graceland as she writes about all of the fun that they had at Elvis's home and while on tour, vacationing, or just hanging out. Foreward written by Joe Esposito, and testimonials by Joe Esposito, Sam Thompson, Dr, Nichopoulos and Miss Texas, Bellinda Myrick. This is a book that will answer so many of those unanswered questions about Elvis that you always wondered about. You are sure to laugh and at times even cry, as you relive what life was really like while "Living in the Elvis World"

    Read on your PC, Mac, smart phone, tablet or Kindle device. When male serial killers are on the loose they tend to make headlines, for example Ted Bundy and Jeffrey Dahmer. Men like these are infamous for the terror that they inflicted in the general population. Many of these men are diagnosed as psychopaths. The reasons for them going down the paths that they chose are analysed and studied and read about. There was a time however that all such crimes were always automatically linked to a man. A general perception was quite common; that there is no such thing as women serial killers and psychopaths. In fact, women killers can sometimes be more lethal, and the murders that they have committed can be just as cold and calculated as a man's. When women and men turn to murder and crime, they leave a wake of disappearances and blood in their path, a path that may be discovered after years have passed. Now, be it male or female, analysts have sat them down and assessed their mental progress. Things have changed over the decades. Their crimes are weighed in the same scales as their male counterparts, and now they can't hide themselves by claiming to be absolutely innocent. Here Is A Preview Of What You'll Learn... Women Who Kill – Delphine La Laurie and Her House of Horrors Women Who Kill – Elizabeth Bathory – The Blood Countess Women Who Kill – Nannie Doss – Nancy Hazel – The Husband Killer Women Who Kill – Nannie Doss – The Second Husband Women Who Kill – Nannie Doss – The Third Victim Women Who Kill – Nannie Doss – Four Husbands in a Row Women Who Kill – Nannie Doss – Last Man Standing Much, much more! Download your copy today! Take action today and download this book for a limited time discount of only $2.99! If you're intrigued by the women killers of our time then download this book now! Tags: women who kill, women killers, killer women, true crime, true murder stories, murder mysteries, cold cases true crime, murders solved, killer families, unsolved murders, crimes, true crime stories,

    Each story features a short synopsis of the crime and the journey through the justice system that brought them to the execution chamber.

    Inside the house, they were confronted with a scene from a nightmare.The thick black smoke was rising from a series of wood-burning stoves throughout the property that were stocked with human remains. In the basement, they discovered a furnace with larger body parts and a pit filled with quicklime and decay. There were suitcases full of the deceased’s belongings, and in the other rooms, they came upon something like a factory line of bodies. This was not mere murder – it was methodical processing of corpses.The homeowner was Dr. Marcel Petiot, an admired and charismatic physician. When questioned, Dr. Petiot claimed that he was a part of the Resistance and the bodies they discovered belonged to Nazi collaborators that he killed for the cause. The French Police, resentful of Nazi occupation and confused by a rational alternative, allowed him to leave.Was the respected Doctor a clandestine hero fighting for national liberty or a deviant using dire domestic circumstances to his advantage? One thing is for certain, the Police and the Nazis both wanted to get their hands on Dr. Marcel Petiot to find out the truth.Doctor Satan is a chilling account of Dr. Marcel Petiot and one of the most disturbing true crime stories in French history. Ryan Green’s riveting narrative draws the reader into the real-live horror experienced by the victims and has all the elements of a classic thriller.CAUTION: This book contains descriptive accounts of torture, abuse and violence. If you are especially sensitive to this material, it might be advisable not to read any further.

    They are true stories - written by the cat owners - with lots of laughter, tears and love. As "slice-of-life" adventures of much-loved rescued kitties, the stories are delightful representations of various cultures throughout the United States and Canada. If you love cats, this book was written for you!

    The best thing is that your new puppy is a blank canvas just waiting to be made into a masterpiece. Adopting a puppy means not only caring for his physical and emotional needs, but you must also train him to be an upstanding member of society. There are unacceptable behaviors, even for puppies. It doesn’t matter how cute and adorable they are when they ruin your carpet and stink up your house all the time. But it’s up to you to teach your puppy where and when to “go.” In this book, you will only learn time-tested strategies from potty training your puppy to, teaching him obedient safety measures, manners and leash walking etiquette to fun and unique tricks. You will learn step-by-step instructions that will help you train your puppy like a pro. Here is a glance of what you will learn in this book.. How to establish boundaries with your puppy Powerful techniques to potty train your puppy Non- Compliance warning signs New House training techniques Best Puppy obedience training techniques Noise control strategies Much much more With this book in your hand, you will learn how to efficiently and without stress conduct puppy training lessons. From hints about setting up the scene and tone of the classroom to learning how to be assertive yet kind, you will see how simple it is to be the best teacher ever. Even better, your dog will be such a good student that he will earn his rightful title as “teacher’s pet.” Did you know that dogs mirror their owners? If you come to class stressed, your pup will pick up on it and act out accordingly. On the same note, if you are positive and ready to roll, he is likely to be as well. If you are still a little shaky, rest assured that I have trained literally hundreds of puppies. I have trained a myriad of nervous puppy owners too. I have successfully trained them, and… I’ll train you too. Without another wag of your pup’s tail, let’s get on with our step-by-step training of your new puppy. Download your copy today.. Go to the top of the page and click the orange “Add To Cart” button on the right to order now!

    But few could have imagined that Pacquiao would have ever reached the pinnacle of his sport, considering his background. He ran away from home—a cardboard shack in General Santos City in the Philippines—at age fourteen. After making his way to Manila, and eventually the United States, Pacquiao hooked up with trainer Freddie Roach in 2001, and, from there, his fighting career took off.Named one of Time magazine’s “100 Most Influential People in the World” last year, the aptly nicknamed Pac-Man is a fascinating figure who will go down as one of the greatest boxers in history.

    The bloke can write. He rhapsodizes about heroin better than anyone since Jim Carroll. With the flick of his enviable pen, he can summarize childhood thus: ‘My very first utterance in life was not a single word, but a sentence. It was, ‘Don’t do that.’... Russell Brand has a compelling story." — New York Times Book ReviewThe gleeful and candid New York Times bestselling autobiography of addiction, recovery, and rise to fame from Russell Brand, star of Forgetting Sarah Marshall and one of the biggest personalities in comedy today.Picking up where he left off in My Booky Wook, movie star and comedian Russell Brand details his rapid climb to fame and fortune in a shockingly candid, resolutely funny, and unbelievably electrifying tell-all: Booky Wook 2. Brand’s performances in Arthur, Get Him to the Greek, and Forgetting Sarah Marshall have earned him a place in fans’ hearts; now, with a drop of Chelsea Handler’s Chelsea Chelsea Bang Bang, a dash of Tommy Lee’s Dirt, and a spoonful of Nikki Sixx’s The Heroin Diaries, Brand goes all the way—exposing the mad genius behind the audacious comic we all know (or think we know) and love (or at least, lust).

    Elite organizations such as army special forces, SWAT teams , the marines and more, all require a minimum amount of pull-ups as a prerequisite for anyone to join their training programs.But, although pull-ups target first of all the back, you usually end up feeling them only on your arms, right? Heck, your neck feels tense every time you perform them and you wonder what you are doing wrong.The truth is that there is more to pull ups than just lifting yourself up and down from a bar. It's quite common for people to be doing a ton of reps without any impressive results. This book will first of all teach you that you have to bring your reps down while polishing your technique. "Huh? Lower my reps? Isn't that bad for building muscle?"When it comes to pull-ups, no it's not. Pull-ups are a completely different animal than most of the exercises out there. Eight good reps are better than fifteen crappy ones as you will learn.Doing your reps the wrong way can have you wondering why your back doesn't grow. Learn to do them the right way and people will go "Damn!" when they see you topless. How to Carve a Gymnast's Back with Pull Ups gives you all the tools you will ever need in order to turn this exercise into the muscle building monster it really is. There are 6 techniques in the book to help you maximize the muscle growth of your back during pull ups:1.Learn how to activate your lats. First you got to feel your lats before even starting to do a single rep. That way you make every rep count and you also release tension from your neck and shoulders.2.Switch your back muscles on before you pull. This is a middle step between hanging and pulling and many people neglect it along with the extra back activation it provides. 3.Lift yourself up without excessively using your arms. Ever felt your biceps and forearms pumped up from pull ups but not your back? By having your elbows close to your ribs as you pull, you can say hello to your new, pumped back!4.Bring your chest to the bar for maximum contraction of the lats. Ninety-nine out of a hundred people can't do this and their back growth clearly indicates it. This is the technique that takes your back from "meh, OK" to "WOW!".5.Control your body on the way down. An uncontrollable rep is a rep wasted. You damage your joints and even miss on extra back growth.6.Visualize your lats contracting. This is the cherry on top of the cake and you get to eat it too. Internal cues like visualizing have helped many people increase exercise performance and you can now do the same with your pull ups.You can start performing these techniques immediately, wherever you are and begin witnessing your back become as powerful and muscular as an Olympic Gymnast's. Don’t hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page! P.S. Don't blame me when people start complaining that you're blocking their sun once you master these techniques.. You've been warned.

    This step-by-step system only works with understanding and a disciplined plan. Clayton and Natali give you just that by breaking it all down for you in this book. They arm you with the knowledge and inspiration to free yourself from the dead weight of your mortgage so that you can enjoy your monthly income however the heck you want to! Clayton and Natali Morris met while working as TV news broadcasters. Clayton has been a news anchor for over 15 years and Natali has worked for CBS and NBC for most of her career. In 2010 they started a family and got serious about building legacy wealth for their three children, Miles, Ava, and Eve. They podcast, write, and speak around the world about personal finance and financial empowerment in order to help other families like theirs employ the skills they have learned along the way to attain true financial freedom.

    That same year, he finished third on the Big Wave World Tour, despite only surfing three of the five events. Chris’s mantra is Dream it, See it, Believe it, Achieve it. With his infectious enthusiasm, Chris tells how he pulled off death-defying antics, time and again, overcame overwhelming obstacles and manoeuvred around the many random twists of fate to achieve his goals and fulfil his dreams.