You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

    The gear you select and how you use it can mean big results—or bigger disappointment.FASTER takes a scientific look at triathlon to see what truly makes you faster—and busts the myths and doublespeak that waste your money and race times. In this fascinating exploration of the forces at play in the swim-bike-run sport, astronautical engineer and triathlete Jim Gourley shows where to find free speed, speed on a budget, and the gear upgrades that are worth it.FASTER offers specific, science-based guidance on the fastest techniques and the most effective gear, answering questions like: •    Which wetsuit is best for me? •    What’s the best way to draft a swimmer? •    Should I buy a lighter bike? •    Deep dish or disc wheels? •    Are lighter shoes faster? •    Who’s right about running technique? Gourley reviews published studies in peer-reviewed journals to show what scientists have learned about swim drafting, pacing the bike leg, race strategy for short and long-course racing, and the fastest ways to handle transitions.FASTER will change how you think about your body, your gear, and the world around you. With science on your side, you'll make the smart calls that will make you a better, faster triathlete.

    New stadiums in this completely revised and updated edition include Citizens Bank Ballpark (Philadelphia), PETCO Park (San Diego), and the newly renovated RFK Stadium (Washington, D.C.) home to the Washington Nationals. Crammed with the statistics baseball fans love, Take Me Out to the Ballpark will hit a home run with legions of new readers this fall.

    Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps…using only Excel as a tool. Readers will learn how to: Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn’t rocket science—it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that?

    It’s for anyone who has ever tried to prove that point by taking the hot seat in the management simulation Football Manager. Whilst most Football Manager players feel they possess innate tactical awareness, on point man-management skills and a gift for dealing with the media; even the most hardened fan would have to admit there’s much to be learned from those who ply their trade in the real world. If you want to make an immediate impact on your struggling hometown club, you need to refer back to Sir Bobby Robson. If you want to lay down the law with your young players, you need to take tips from Sir Alex Ferguson. Want to avoid a financial catastrophe? Then learn from Leeds United!So if, at any point in your life, you have imagined yourself in a tracksuit, waving your arms in the air on the touchline, with your perfect XI scribbled on the back of a beer mat and thinking ahead to the press conference, then this book is for you. After all, you’re already a football manager… you just haven’t been appointed yet.

    Features over 200 incredible photos. Flying to a coffee table near you comes the new paperback edition of this authoritative and illustrated history of the most mind-bending military aircraft ever flown! Developed by the renowned Lockheed Skunk Works, the SR-71 was an awesome aircraft in every respect, setting world records for altitude and speed: an absolute altitude record of 85,069 feet on July 28, 1974, and an absolute speed record of 2,193.2 miles per hour on the same day.Written by a former Blackbird pilot, SR-71 covers every aspect of the aircraft's development, manufacture, and active service, all lavishly illustrated with more than 200 photos. The SR-71 remained in service with the U.S. Air Force from 1964 to 1998, when it was withdrawn from use, superseded by satellite technology. This authoritative history covers the spylane's entire phenomenal service.

    This book covers it all! Encrypting your private files, securing your PC, masking your online footsteps, and all while giving you peace of mind with TOTAL 100% ANONYMITY. Don't waste months scouring the internet for info. Just read this! You'll be hooked in five minutes. It's all here: CIA techniques, how the NSA catches Tor users, Truecrypt and the FBI, nuking tracking cookies, private browsing, preventing identity theft. I will show you: -How to Be Anonymous Online -Step by Step Guides for Tor, Freenet, I2P, VPNs, Usenet and more -Browser Fingerprinting -Anti-Hacking and Counter-Forensic Techniques -Photo & Video Metadata -How to Encrypt Files (I make this super simple) -How to Defeat NSA Spying -How to Browse the Deep Web -How to Protect Your Identity -How to Hide Anything! You've probably read How to Be Invisible by J. J. Luna and Incognito Toolkit by Rob Robideau, and while they are fine books, you need this companion piece to take it to the next level!

    Alexander Klimburg was a member of the generation for whom it was a utopian ideal turned reality: a place where ideas, information, and knowledge could be shared and new freedoms found and enjoyed. Two decades later, the future isn't so bright any more: increasingly, the Internet is used as a weapon and a means of domination by states eager to exploit or curtail global connectivity in order to further their national interests. Klimburg is a leading voice in the conversation on the implications of this dangerous shift, and in The Darkening Web, he explains why we underestimate the consequences of states' ambitions to project power in cyberspace at our peril: Not only have hacking and cyber operations fundamentally changed the nature of political conflict--ensnaring states in a struggle to maintain a precarious peace that could rapidly collapse into all-out war--but the rise of covert influencing and information warfare has enabled these same global powers to create and disseminate their own distorted versions of reality in which anything is possible. At stake are not only our personal data or the electrical grid, but the Internet as we know it today--and with it the very existence of open and democratic societies. Blending anecdote with argument, Klimburg brings us face-to-face with the range of threats the struggle for cyberspace presents, from an apocalyptic scenario of debilitated civilian infrastructure to a 1984-like erosion of privacy and freedom of expression. Focusing on different approaches to cyber-conflict in the US, Russia and China, he reveals the extent to which the battle for control of the Internet is as complex and perilous as the one surrounding nuclear weapons during the Cold War--and quite possibly as dangerous for humanity as a whole. Authoritative, thought-provoking, and compellingly argued, The Darkening Web makes clear that the debate about the different aspirations for cyberspace is nothing short of a war over our global values.

    The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science, creating a new understanding of energy use and metabolism: West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. This speaks to everything from how long we can expect to live to how many hours of sleep we need. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism's body. West's work has been game-changing for biologists, but then he made the even bolder move of exploring his work's applicability to cities. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. For every doubling in a city's size, the city needs 15% less road, electrical wire, and gas stations to support the same population. More amazingly, for every doubling in size, cities produce 15% more patents and more wealth, as well as 15% more crime and disease. This broad pattern lays the groundwork for a new science of cities. Recently, West has applied his revolutionary work on cities and biological life to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune, however diverse and unrelated they are to each other.From the Hardcover edition.

    Now the greatest angling explorer of his generation (Independent on Sunday) returns to delight readers with a book of an entirely different sort, the book he was always destined to write--the distillation of a life spent fishing. Thoughtful and funny, brimming with wisdom and above all, adventure, these are pitch-perfect reflections that anyone who has ever fished will identify with, for ultimately it touches on what fishing teaches us all about life.

    The Lockheed SR-71 Blackbird spy plane flew more than three-and-a-half times the speed of sound--so fast that no other aircraft could catch it. Above 80,000 feet, its pilots had to wear full-pressure flight suits similar to what was used aboard the space shuttle.Developed by the renowned Lockheed Skunk Works, the SR-71 was an awesome aircraft in every respect. It was withdrawn from use in 1998, when it was superseded by satellite technology. Twelve of the thirty-two aircraft were destroyed in accidents, but none were ever lost to enemy action.Throughout its thirty-four-year career, the SR-71 was the world's fastest and highest-flying operational manned aircraft. It set world records for altitude and speed: an absolute altitude record of 85,069 feet and an absolute speed record of 2,193.2 miles per hour.The Complete Book of the SR-71 Blackbird covers every aspect of the SR-71's development, manufacture, modification, and active service from the insider's perspective of one of its pilots and is lavishly illustrated with more than 400 photos. Former pilot and author Richard Graham also examines each of the fifty planes that came out the SR-71 program (fifteen A-12s; three YF-12s; and thirty-two SR-71s) and tells each plane's history, its unique specifications, and where each currently resides.

    Why? Because runners find shedding their heavy, overly-cushioned shoes provides a more enjoyable running experience while reducing injury and allowing better form. Jason Robillard uses a combination of research, collaboration, and his own experiences to bring the latest methods for making a safe, enjoyable transition to barefoot or minimalist shoe running. This new expanded second edition includes training plans, information on ultramarathons, photos, tested running tips and helpful hints. Includes contributions from top barefoot runners and experts including Barefoot Ted McDonald, Barefoot Rick Roeber, Dr. Daniel Lieberman, Dr. Michael Nirenberg, Dr. Mark Cucuzzella, Dr. Scott Hadley, Dr. Joseph Froncioni, and many more.

    It uses a taxonomic approach for the study of pathogens.

    It's a lot like asking a woman who's just come home from a girls' dinner 'What did you talk about?'  The short answer?  Everything! When Mia Freedman talks, people listen. Perhaps not her husband. Or her children. But other people. Women. Mia has a knack for putting into words the dilemmas, delights and dramas of women everywhere. The new rules for dating in the internet-romance age? Yep, tricky stuff. Things are not what they used to be. And sex talk at the dinner table? Appropriate or not? Perhaps not, unless in an educational capacity and even then some things are best left unsaid . . . With intrepid curiosity and a delicious sense of humour, Mia navigates her way through the topics – great and small – of modern life.

    It also presents some of the practical details of how elements of a control system are designed and operated, such as would be gained from on-the-job experience. This middle ground of knowledge enables users to design the elements of a control system from a practical, working perspective, and comprehend how these elements affect overall system operation and tuning. KEY TOPICS: This edition includes treatment of modern fieldbus approaches to networked and distributed control systems. Generally, this guidebook provides an introduction to process control, and covers analog and digital signal conditioning, thermal, mechanical and optical sensors, final control, discrete-state process control, controller principles, analog controllers, digital control and control loop characteristics. MARKET: For those working in measurement and instrumentation and with control systems and PLCs.