Economics, finance, business & management

    He was a guy who rarely cycled or had an adventure, a guy who was scared of the fairground rides as a child. But one day he changed; he became a guy with a quest. Armed with a bicycle, a toy bear and some optimism he flew to the north of Alaska and for the next two years rode it to the southern tip of South America in Argentina. This is his tale.

    Its history reads like a history of pleasure itself. It is also a story of invasions and migrations, of artists and conmen, of drop-outs and love-ins. The Carthaginians established a cult to their goddess of sex there, and named the island after Bez, their god of dance. Roman centurions in need of a bit of down time between campaigns would go to Ibiza to get their kicks. And over the centuries, cultures around the Med have used the island either as a playground or a dump for the kind of people who didn't quite fit in back home, but who you'd probably quite like to meet at a party...This is the history of Ibiza, the fantasy island, framed by one long, golden summer where anything can happen - and it usually does.