Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    During its century as a virtual prison, more than 8,000 people were exiled to Kalaupapa, until the introduction of sulfone drugs in the 1940s. Today fewer than 30 patients remain. This is Henry's story, an unforgettable memoir of the boy who grew to build a full and joyous life at Kalaupapa, and still calls it home today. No Footprints in the Sand is one of only a few memoirs ever shared with the public by a Kalaupapa patient. Its intimacy and candor make it, in the words of Pulitzer Prize-winning poet W.S. Merwin, a rare and precious human document. Nalaielua's story is an inspiring one; despite exile, physical challenges and the severing of family ties, he has faced life as an artist, musician and historian with courage, honesty, hope and humor.

    The memoirs of 25 years of political activism, albeit minor and mostly unsuccessful! Deciding to dedicated his life to eradicating injustice Mark Steel has: tried to persuade his mates to change their sexist attitudes - only to be called a poof; innocently wandered into the heat of battle during the Brixton riots in 1981 - to be wrongfully arrested for stealing shoes; hidden striking steel workers to defeat Thatcher's union laws; and in the GLA elections of May 2000 he received 1823 votes for the London Socialist Alliance.