They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    This is undoubtably an ineffective way of encouraging people to develop critical thinking about religion. This unique approach to skepticism presents fifty commonly heard reasons people often give for believing in a God and then raises legitimate questions regarding these reasons, showing in each case that there is much room for doubt. Whether you're a believer, a complete skeptic, or somewhere in between, you'll find this review of traditional and more recent arguments for the existence of God refreshing, approachable, and enlightening.From religion as the foundation of morality to the authority of sacred books, the compelling religious testimony of influential people, near-death experiences, arguments from Intelligent Design, and much more, Harrison respectfully describes each rationale for belief and then politely shows the deficiencies that any good skeptic would point out. As a journalist who has traveled widely and interviewed many highly accomplished people, quite a number of whom are believers, the author appreciates the variety of belief and the ways in which people seek to make religion compatible with scientific thought. Nonetheless, he shows that, despite the prevalence of belief in God or religious belief in intelligent people, in the end there are no unassailable reasons for believing in a God.For skeptics looking for appealing ways to approach their believing friends or believers who are not afraid to consider a skeptical challenge, this book makes for very stimulating reading.

    She draws from her own experiences of illness and bodily injury to engage in an exploration that extends far beyond her life, spanning wide-ranging territory—from poverty tourism to phantom diseases, street violence to reality television, illness to incarceration—in its search for a kind of sight shaped by humility and grace.

    Drawing inspiration from the shells on the shore, Lindbergh’s musings on the shape of a woman’s life bring new understanding to both men and women at any stage of life. A mother of five, an acclaimed writer and a pioneering aviator, Lindbergh casts an unsentimental eye on the trappings of modernity that threaten to overwhelm us: the time-saving gadgets that complicate rather than simplify, the multiple commitments that take us from our families. And by recording her thoughts during a brief escape from everyday demands, she helps readers find a space for contemplation and creativity within their own lives.With great wisdom and insight Lindbergh describes the shifting shapes of relationships and marriage, presenting a vision of life as it is lived in an enduring and evolving partnership. A groundbreaking, best-selling work when it was originally published in 1955, Gift from the Sea continues to be discovered by new generations of readers. With a new introduction by Lindbergh’s daughter Reeve, this fiftieth-anniversary edition will give those who are revisiting the book and those who are coming upon it for the first time fresh insight into the life of this remarkable woman.The sea and the beach are elements that have been woven throughout Anne Morrow Lindbergh’s life. She spent her childhood summers with her family on a Maine island. After her marriage to Charles Lindbergh in 1929, she accompanied him on his survey flights around the North Atlantic to launch the first transoceanic airlines. The Lindberghs eventually established a permanent home on the Connecticut coast, where they lived quietly, wrote books and raised their family.After the children left home for lives of their own, the Lindberghs traveled extensively to Africa and the Pacific for environmental research.

    Lewellyn Powys called it "the greatest work of prose of the greatest period of English prose-writing," while the celebrated surgeon William Osler declared it the greatest of medical treatises. And Dr. Johnson, Boswell reports, said it was the only book that he rose early in the morning to read with pleasure. In this surprisingly compact and elegant new edition, Burton's spectacular verbal labyrinth is sure to delight, instruct, and divert today's readers as much as it has those of the past four centuries.

    When customers noticed and began telling her the drawings brightened their days, Mari realized she could use that hobby to connect with people. She hit a professional rough patch in her late 20s and began to chronicle her work on Instagram. Nearly overnight, she became a sensation. Now when Mari Andrew posts something new, the Internet rejoices. This book is organized by universal themes of becoming an adult--for example, loss, adventure, ambition. Within each chapter, Mari shares her personal experiences in never-before-seen essays, accompanied by spreads of her signature illustrations, 90 percent of which are brand new. Readers are bound to see some of themselves in this book, whether seeking advice on how to handle growing up, or just looking for a friend who can commiserate.

    No matter what a woman achieves in her life, no matter how old she gets or whether or not she herself becomes a mother, she is always and forever a daughter. The Women Whose Stories Are Included . . .Patti Davis                    Anne RiceCarolyn See                  Marg HelgenbergerMelissa Gilbert              Carnie WilsonRosanna Arquette         Mariel HemingwayAnna Quindlen              Angelica HustonMary Kay Place            Ruby DeeFaye Wattleton              Julianne MarguliesLily Tomlin                    Diahann CarrollCandice Bergen             Marianne WilliamsonLorna Luft                    Whoopie GoldbergAlice Hoffman              Cokie RobertsKathy SmithLinda Bloodworth Thomason

    With case studies and advice for a fitter life, this is an intriguing and thought-provoking book, one which should be read by anyone who cares about their wellbeing.

    This Will Never Happen Again is a collection of David Cain's essays and reflections on what each of us can do in our own private, first-person experience to create personal stability and meaning in a world for which we are now poorly adapted. About the Author David Cain is a Winnipeg-based blogger, and the author of Raptitude, a street-level look at the human experience. Primarily, he writes about the one thing we all value but which schools never teach -- how to create quality of life in real-time. Raptitude attracts nearly a quarter million views monthly.

    Increasingly fascinated by this most shameful of experiences, she began to explore the lonely city by way of art. Moving fluidly between works and lives -- from Edward Hopper's Nighthawks to Andy Warhol's Time Capsules, from Henry Darger's hoarding to the depredations of the AIDS crisis -- Laing conducts an electric, dazzling investigation into what it means to be alone, illuminating not only the causes of loneliness but also how it might be resisted and redeemed.

      Since well before his epic 1974 walk between the Twin Towers of the World Trade Center, Philippe Petit had become an artist who answered first and foremost to the demands of his craft—not only on the high wire, but also as a magician, street juggler, visual artist, builder, and writer. A born rebel like many creative people, he was from an early age a voracious learner who taught himself, cultivating the attitudes, resources, and techniques to tackle even seemingly impossible feats. His outlaw sensibility spawned a unique approach to the creative process—an approach he shares, with characteristic enthusiasm, irreverence, and originality in Creativity: The Perfect Crime.             Making the reader his accomplice, Petit reveals new and unconventional ways of going about the artistic endeavor, from generating and shaping ideas to practicing and problem-solving to pulling off the �coup” itself—executing a finished work. The strategies and insights he shares will resonate with performers of every stripe (actors, musicians, dancers) and practitioners of the non-performing arts (painters, writers, sculptors), and also with ordinary mortals in search of fresh ways of tackling the challenges and possibilities of everyday existence.

    The remarkable best-seller -- a long-lost, 300-year-old book of wisdom on how to live successfully yet responsibly in a society governed by self-interest -- as acute as Machiavelli yet as humanistic and scrupulously moral as Marcus Aurelius.

    Beginning his epic study with Baudelaire, whose lurid poetry scandalized French stalwarts, Gay traces the revolutionary path of modernism from its Parisian origins to its emergence as the dominant cultural movement in world capitals such as Berlin and New York. A work unique in its breadth and brilliance, Modernism presents a thrilling pageant of heretics that includes (among others) Oscar Wilde, Pablo Picasso, and D. W. Griffiths; James Joyce, Virginia Woolf, and T. S. Eliot; Walter Gropius, Arnold Schoenberg, and (of course!) Andy Warhol. Finally, Gay examines the hostility of totalitarian regimes to modernist freedom and the role of Pop Art in sounding the death knell of a movement that dominated Western culture for 120 years. Lavishly illustrated, Modernism is a superlative achievement by one of our greatest historians.

    Some of which came to me in their entirety, which I dictated and then typed out, and some that I worked laboriously picking apart each word to make the perfect poem. They are eclectic and honest and not trying to be anything other than what they are and for that reason I’m proud of them, especially because the spirit in which they were written was very authentic.” (Lana Del Rey) Lana Del Rey brings her breathtaking poetry to life in an unprecedented audiobook. In this stunning spoken word performance, Lana Del Rey reads 14 poems from her debut book Violet Bent Backwards over the Grass accompanied by music from Grammy Award-winning musician Jack Antonoff. Lana’s debut book solidifies her further as “the essential writer of her times” (The Atlantic). This audiobook features Lana reading select poems from the book, including "LA Who Am I to Love You?", "The Land of 1,000 Fires", "Past the Bushes Cypress Thriving", "Never to Heaven", "Tessa DiPietro", "Happy", and several others. The result is an extraordinary poetic landscape that reflects the unguarded spirit of its creator.