A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    Things you can change. It's about what "they" know and "you" can learn: The Rules of Life."" Here they are: 100 personal, "practical" rules for dreaming, planning, living, loving, and overcoming even life's toughest adversities... For knowing what matters... learning from experience...using your intuition... changing what you can...de-stressing... staying younger... "getting stronger." Read 'em. Learn 'em. "Live" 'em.You'll feel better. You'll live better.You'll be a better friend, partner, parent, child, "human being." You'll "do" it: one small, simple step at a time. One step a day, every day. "Starting today." "Introduction xi" Part I: Rules for You 1Part II: Partnership Rules 105Part III: Family and Friends Rules 141Part IV: Social Rules 171Part V: World Rules 201

    There are problems for him everywhere. In the restaurant, he doesn't like his food. He tries to hide it in very strange places. Then Mr Bean goes to the launderette. What happens? He loses his trousers, of course!

    The dialectical framework, integrated throughout the book, is used as a lens to examine the relationship of these research traditions. This text is unique in its emphasis on the importance of histories, popular culture, and identities.

    The best-selling brief introduction to public speaking, this succinct and inexpensive guide offers practical coverage of the material typically covered in a full-sized text -- from invention, research, and organization to practice and delivery -- in a concise, inexpensive format perfect for any setting across the curriculum, on the job, or in the community.

    So when new evidence surfaces during her trip home which suggests the truth Dani’s always suspected, she embarks on a mission to expose the real killer, aided by Skye police detective Chris Newton--who happens to be the man Dani’s best friend is dying to set her up with, and also the only person who believes her.But when Dani pushes too hard, someone pushes back, endangering Dani and those closest to her as she unearths secrets deeper and darker than she ever expected to learn—secrets that may bring the truth to light, if they don’t get her killed first.A Secrets and Lies Suspense Novel.Thrilling, clean suspense and mystery laced with romance and faith.

    The ending will haunt you forever."Abby Craig drowned in a frozen mountain lake last year. But after being dead for 44 minutes, she came back to life.However, it's not the life she used to know. She is now haunted by lost memories, haunted by the fact she can longer see colors, haunted by why the love of her life refuses to forgive her the one mistake she made long ago.Mostly, though, she is haunted by the dead. Because Abby Craig can now see ghosts. And they can see her.This box set contains the first five books in the epic 13-part Forty-Four series, which chronicles Abby's journey through the dark forest of her new life. Along the way she is plagued by troubled spirits, wrestles with matters of love and death, battles pure evil, and eventually faces the truth of what really happened at the bottom of that lake.With more than 2500 five-star reviews on Amazon and Goodreads collectively, the books in this collection have been downloaded by over half a million readers.Get your box set today and save almost 50% from the original price.

    Within 10 minutes of meeting a couple, they can predict who will stay happily together or who will split up, with 94% accuracy. Based on their findings on the ingredients to a happy, lasting love life, they have now created an easy series of eight dates, spanning:- commitment & trust - conflict resolution- intimacy & sex - fun & adventure- work & money- family values - growth & spirituality- goals & aspirationsEight Dates draws on rigorous scientific and psychological research about how we fall in love using case studies of real-life couples whose relationships have improved after committing time to each other and following the dates. Full of innovative exercises and conversation starters to explore ways to deepen each aspect of the relationship, Eight Dates is an essential resource that makes a relationship fulfilling.'Can a marriage really be understood? Yes it can. Gottman shows us how' Malcolm Gladwell, author of Blink

    Then they came to Earth and amnesia set in: they forgot they were from different planets.Based on years of successful counseling of couples and individuals, Men Are from Mars, Women Are from Venus has helped millions of couples transform their relationships. Now viewed as a modern classic, this phenomenal book has helped men and women realize how different they really are and how to communicate their needs in such a way that conflict doesn't arise and intimacy is given every chance to grow!!!!

    The city and the nation are in the depths of the Great Depression. The crime families of New York have prospered in this time, but with the coming end of Prohibition, a battle is looming that will determine which organizations will rise and which will face a violent end.For Vito Corleone, nothing is more important that his family's future. While his youngest children, Michael, Fredo, and Connie, are in school, unaware of their father's true occupation, and his adopted son Tom Hagen is a college student, he worries most about Sonny, his eldest child. Vito pushes Sonny to be a businessman, but Sonny-17 years-old, impatient and reckless-wants something else: To follow in his father's footsteps and become a part of the real family business.An exhilarating and profound novel of tradition and violence, of loyalty and betrayal, The Family Corleone will appeal to the legions of fans who can never get enough of The Godfather, as well as introduce it to a whole new generation.

     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

    Buck is stolen from his home in the south and sold as a sledge-dog. He has to learn a new way of life - how to work in harness, how to stay alive in the ice and the snow... and how to fight. Because when a dog falls down in a fight, he never gets up again.

      Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.         This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think.         Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage. This is the 21st-century’s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas.

    This book is for students with majors in English, linguistics, secondary education, foreign languages, communication sciences, and other disciplines that need a basic introduction to linguistics.

    No age, time, place, or body constraints can prevent you from becoming the perfect lover you desire to be for the rest of your life. These pages unlock all of the essential elements for attaining this goal.- Learn and develop sexual magnetism and secrets that few lovers have ever known.- Become an irresistible, fascinating, unforgettable lover.- Overcome sexual blocks and inhibitions.- Achieve multiple orgasms.- Discover how to stimulate a womanAs G-spot.- Practice Kama Sutra techniques with amazing illustrations and personal tips from the author.- Make your relationship sacred; feel inner divinity while making love.- Find and attract your soul mate.A bestseller around the world, Sex and the Perfect Lover has become the definitive guide to improving your sexual experience. So effectively written by author Mabel Iam, this book will become your eternal companion and advisor; all of your needs and doubts about eroticism will be eased by IamAs tried-and-true advice. From your first kiss to sexual ecstasy, Mabel Iam sheds light on your being and guides you along the path to an intense pleasure that only love and sex can bring.