In the vein of his other phenomenal compendiums of amazing battlefield blunders, How to Lose a Battle and How to Lose a War, Fawcett focuses on some amazing catastrophic missteps of Axis and Allies alike.

    One of the world's leading astronomers, Robert Kirshner, takes readers inside a lively research team on the quest that led them to an extraordinary cosmological discovery: the expansion of the universe is accelerating under the influence of a dark energy that makes space itself expand. In addition to sharing the story of this exciting discovery, Kirshner also brings the science up-to-date in a new epilogue. He explains how the idea of an accelerating universe--once a daring interpretation of sketchy data--is now the standard assumption in cosmology today.This measurement of dark energy--a quality of space itself that causes cosmic acceleration--points to a gaping hole in our understanding of fundamental physics. In 1917, Einstein proposed the cosmological constant to explain a static universe. When observations proved that the universe was expanding, he cast this early form of dark energy aside. But recent observations described first-hand in this book show that the cosmological constant--or something just like it--dominates the universe's mass and energy budget and determines its fate and shape.Warned by Einstein's blunder, and contradicted by the initial results of a competing research team, Kirshner and his colleagues were reluctant to accept their own result. But, convinced by evidence built on their hard-earned understanding of exploding stars, they announced their conclusion that the universe is accelerating in February 1998. Other lines of inquiry and parallel supernova research now support a new synthesis of a cosmos dominated by dark energy but also containing several forms of dark matter. We live in an extravagant universe with a surprising number of essential ingredients: the real universe we measure is not the simplest one we could imagine.

    And everything that is alive traces back to things that, puzzlingly, weren't. For centuries, the scientific question of life's origins has confounded us. But in Every Life is on Fire, physicist Jeremy England argues that the answer has been under our noses the whole time, deep within the laws of thermodynamics. England explains how, counterintuitively, the very same forces that tend to tear things apart assembled the first living systems.But how life began isn't just a scientific question. We ask it because we want to know what it really means to be alive. So England, an ordained rabbi, uses his theory to examine how, if at all, science helps us find purpose in a vast and mysterious universe.In the tradition of Viktor Frankl's Man's Search for Meaning, Every Life is on Fire is a profound testament to how something can come from nothing.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    They are about guns, campaign buttons, and a cabin in the Vermont woods that stinks of wood smoke and kerosene -- and about their associations of pleasure, menace, and regret.The resulting volume may be compared to the plays that have made Mamet famous: it is finely crafted and deftly timed, and its precise language carries an enormous weight of feeling.

    Targeted at the novice market, this self-instruction guide to electronics and electricity has been fully updated to include the latest emerging technologies, including wireless communications, computers and the Internet.