This book is about everything that happens while you’re reading – in front of your eyes and inside your head – and about what type designers, typographers and graphic designers bring to a page to make it happen.Renowned type designer Gerard Unger distills decades of design experience into a playful, accessible text that reflects the range of his professional projects, from designing the fonts read daily by millions in USA Today to being responsible for the look of the highway and metro signs in the Netherlands.For Unger, regardless of the application, designers should always consider two important questions: How is it possible to read without seeing any letters? To what extent do all readers possess hidden typographic knowledge? Keeping these two core ideas in mind, Unger explores such topics as legibility, invisible typography, pattern recognition, the reading process, the ergonomics of letterforms, the universe of signs, negative space and typographic illusions.The most seasoned typographers and designers will find as much value in this fresh, first-ever English translation as beginners and the curious who have always wondered how reading happens.

    By 1960 this number had dwindled to 358 and, with the “Big Six” increasingly dominant, the prospects for British beer looked weak, yellow and fizzy. In 2012, however, UK breweries topped 1,000 for the first time since the Great Depression. Moreover, they are now producing and exporting more varied and inventive ale than ever before. Across the country, evidence of this national brewing renaissance is easy to find: the Campaign for Real Ale has more members than the Conservative Party; beer festivals proliferate with every passing month; the Camden Brewery and Meantime have become international brands, producing acclaimed lagers and IPAs; the ultra-fashionable BrewDog dispenses shots of strange 40%-proof liquids to hipster media types; and cyberspace plays host to hundreds of thousands of beer enthusiasts, all debating and virtually savoring the merits of New Zealand hops, or the latest chocolate stout. The Strange Rebirth of British Beer will tell the story of this remarkable reversal. Following a disparate group of Trotskyite hacks, eccentric City bankers, hippie “micro brewers” and a lot of men in pubs, the writers behind the acclaimed Boak & Bailey blog promise to reveal how punter power pulled the British pint back from the brink.

    So, if you’ve passed through education and still find yourself asking “Where’s your liver?” or “What beats a full house in poker?” and are too embarrassed to ask, this book can help.Visual Aid provides the answers to the little questions in life in a simple colourful and engaging way. Included are: colour wheels, universal flags, star constellations, correct tablesettings, how reflexology works, the Italian wine regions, how to tie a knot, how to use chopsticks, sign language, morse code and many more. This eclectic collection of illustrations and diagrams will get you up to speed on life's basics, without the need for extensive reading—or even your utmost attention. In a small, handy format this accessible guide is perfect for anyone with an interest in visual stimuli or a thirst for general knowledge.

    From Plato to Christianity, from the Enlightenment to Nietzsche, the Western tradition has been based on arrogant and erroneous beliefs about human beings and their place in the world. Philosophies such as liberalism and Marxism think of humankind as a species whose destiny is to transcend natural limits and conquer the Earth. Even in the present day, despite Darwin's discoveries, nearly all schools of thought take as their starting point the belief that humans are radically different from other animals. John Gray argues that this humanist belief is an illusion. The aim of Straw Dogs is to explore how the world and human life look once humanism has been finally abandoned.Straw Dogs explores philosophical issues such as the nature of the self, free will, morality, progress and the value of truth. Drawing his inspiration from art, poetry, and the frontiers of science as well as philosophy itself, John Gray presents a post-humanist view of the world and of human life. Straw Dogs is an exhilarating, sometimes disturbing book that leads the reader to question their deepest beliefs.

    And their fans had ulcers. Now, veteran sports columnist Terry Pluto explains why everything kept going wrong. This detailed report on two decades of disappointment takes a behind-the-scenes look at upheaval in the front office, frustration on the field, and headaches and heartache in the stands. His earlier book False Start: How the New Browns Were Set Up to Fail told how the NFL hamstrung the new franchise. Who could have predicted the limping would last 19 years? This book picks up the story. Season after season began with hope in spring for the NFL draft (“the Browns’ version of the Super Bowl,” a fan called it) . . . often a new coach or GM or quarterback (or all three) . . . then the losses . . . and back to rebuilding. Pluto reviews all the major moves—draft choices and deals, hiring and firing and reshuffling—and the results. If you’re a Browns fan who wants to understand what went wrong with your team, this is the place to start. Includes heartfelt and humorous opinions contributed by fans.